The thesis deals with the evaluation of tourism development, especially rural tourism, through the Rural Development Programme for selected areas of four regions South Moravia, Zlín, Olomouc and Vysočina. The theoretical part includes a literature research, a discussion of relevant concepts based on study of reference literature, the importance of tourism and rural tourism and their possibilities in terms of rural development. Moreover, the thesis focuses on the past and current tourism promotion through grant programs, with emphasis on Rural Development Programme belonged to the common agricultural policy. The following part presents a discussed territory in the context of importance and its rural tourism expansion of potential areas. The next chapter is devoted to description and analysis of general support of the Rural Development Programme, with emphasis on the promo-tion of the Czech Republic (measures III. 1. 3.). The crucial seventh chapter analy-ses in detail the projects supported by the relevant axis priority and classifies them in compliance with the character and other selected indicators. The aim of the work is also answers to questions about how agrotourism has been signifi-cantly supported and if the aid is concentrated in attractive tourist areas. The final chapter is devoted to evaluation of the projects analysed in the period 2007-2013 and predictable changes which might occur due to the transformation of tourism support from the structural funds and CAP.

This thesis deals with the topic of Business plan of family agro-touristic farm establishment. It is divided into six main chapters with several subsections. The main objective of this work is to form a business plan for the introduction of an agrotouristic farm near the town of Tábor. The presented business plan is designed so that it could be implemented in the future. The chapter Theoretical basis discusses the characteristic terms related to entrepreneurship and to business plans. It also specifies the rural tourism and the region of Tábor. This work itself presents information about the particular steps which has to be fulfilled when establishing a business and about the evaluation of internal and external environmental effects. The S-O analysis was suggested and afterwards selected through the SWOT analysis as the optimal strategy for this business plan. The summary of results contains a formed business plan made based on the rules determined by the requirements for a grant in the agriculture. An important part of this chapter is the financial plan. This plan suggests three variants of revenues from the provided services. Option A expects 85% usage of capacity whereas option C assumes only 25%. The middle ground is a variant B with 55% occupancy of beds. Returns period ranges from 12 to 41 months depending on the selected option. Based on the results, this business plan could be recommended for a realization.

The perception of agrotourism in selected region of Czechia and Slovakia Abstract This diploma thesis deals with agrotourism and its perception in the Ústecký and Košický regions. The aim of the study is to identify key perceptual indicators that influence the operation of agro-touristic activities in selected regions. For this reason, the diploma thesis focuses on the perception of tourists and owners of economic facilities that operate the given form of rural tourism. The diploma thesis consists of two main parts. At the beginning of the study there is a general entry into the subject, which purposefully serves to understand the basic terms and concepts of the selected topic. The second part is focused on the field survey aimed at questioning tourists in agro-tourism facilities through questionnaire surveys and on structured interviews with property owners. The research itself took place in the months of July and August of 2017 in selected economic facilities in the Ústecký and Košický Regions. The conclusion highlights major benefits, points to further possible work and identifies key perceptual factors and conflicts that have been shown to influence both the provision and use of agrotourism in both regions under consideration. Key words: tourism, agrotourism, rural tourism, perception, Czechia, Slovakia