The diploma thesis titled "Marketing Support for introducing Innovations to the market" was intended to process recommendations for marketing support for introducing innovations to the market for the selected business. The main sub-goal of the work was to determine the prognosis of the future development of innovation - a specially developed vending machine for the preparation of nutritional supplements, including the right choice of types, brands, flavors and prices of individual nutritional supplements. The goal of the work was fulfilled. The evaluation of the results and the subsequent recommendations were based on the results of the questionnaire survey and the results of market testing.

The proposed thesis deals with the topic of body language in visual art and with understanding of body language as synergy of the innermost experience and the experience of the bodily form. The theoretical part of the thesis analyses psychological, anthropological and art historical literature published both in the Czech Republic and abroad. The point of departure for the theoretical part is the concept of interconnectedness of sensory perception, its cognitive analysis and the ensuing answer to the environment, focusing especially on the subjective character of these processes. In the practical part of the proposed thesis, an educational art project is designed, based on the results of the theoretical study in the first part and impulses from contemporary visual art (Eva Koťátková, Erwin Wurm, Miriam Cabessa and others). The aim of the educational part is to observe the processes mentioned above, concentrating especially on the creative expression through an artistic action and the experience of the individual.

Title: Management of the project Jr. NBA League 2016 Objectives: The main aim of this master thesis is to elaborate a detailed analysis of the Jr. NBA League 2016 management, point out its strengths and weaknesses, potential opportunities and threats, and according to these discoveries to make a list of proposals and recommendations leading to a removing the weaknesses, an elimination of potential threats and thus to a complete development, an increasing of attractiveness and improvement of an organization of the next Jr. NBA League seasons. Methods: To achieve the aims of this master thesis were used methods of a case study, a semi-structured interview, participating observations, a document's analysis and a SWOT analysis. Results: The master thesis describes the process of this, above mentioned, sports project for children. A part of this thesis is focused on all periods necessary to organization of this type of event. Thanks to the case study were discovered many imperfections e.g. financial and communication problems. Because of these discoveries were, by the author of the thesis, proposed 8 detailed drafts to improve this project. These drafts can be also used for other similar projects. Key words: Management, marketing, sports event, organization, planning, basketball, Jr. NBA League, case...

The thesis is devoted to an evaluation of social and economic benefit, which is produced by major international sport event. Particular costs and benefits of the alpine skiing World Cup competitions held in Czech Republic are described and evaluated, using standard tools of investment project evaluation. Applied procedure arises from CBA (cost benefit analysis) methodology. All important effects of the analysed sport event are expressed as an amount in the form of money. Based on the values of selected indicators is then pronounced a concluding verdict, if the project is acceptable or not.

This thesis deals with the idea of affirmative action and its importance in the development of American society. The main goal is to analyze the effects of affirmative action and to evaluate its positive and negative impacts. The thesis has following structure. At first the theory and basic defenitions of affirmative action and other connected terms are explained. The second part is oriented on historical development of the fight against discrimination and for equal rights of minorities and women. Since 60's it focuses directly on affirmative action programs. At the same time the public stance is examined as well as the main influeces that were and are able to change it. That is why this work deals with some concrete Supreme Court cases which played an essential role in changing the focus and popularity of affirmative action. Particular Supreme Court sentences acted in both directions - there are some cases which were judged in favor of institutions practising affirmative policy or of a member of a group which had to face past discrimination. On the other hand, some sentences led to the end of such programs, especially in 80's when many conservative justices were nominated by president Ronald Reagan. The present situation and the future of affirmative action depend fundamentally on the stance of U.S. administration. The new one around president Barack Obama gives hope to affirmative policy and its supporters.

The thesis deals with Balanced Scorecard (BSC) method from the related theoretical and practical point of view. Starting point of the thesis focuses on the content of Balanced Scorecard that is expressed by the analysis of the two key functions of BSC -- BSC as a measurement system and BSC as a strategic management system. The content analysis of BSC is accompanied by the description of the suitable techniques that can be used in the process of creating BSC. On the basis of gained information of the content aspects and the suitable techniques is created proposal of BSC system for real Train Engineer a.s. Corporation.

This master thesis "Specifics of Marketing Communication Targeted on Seniors and Unfair Practices Against Them" aims to familiarize the reader with the ways and coercive methods by which traders force seniors to buy overpriced goods or services during the selling events or doorstep sales. Another aim is to identify the reasons that lead elderly to attend sales events, or use the services of door-to-door seller. Next, I will try to make recommendations to public authorities and elderly how to prevent unfair trade practices. The thesis also deals with legal regulations, the demographic situation and development, and manipulation.

The diploma thesis is focused on insurance of art. In the first part of the thesis the chapters contain areas of art which are insured in practice. The paper analyzes insurance of cultural heritage, works of art, musical instruments and cultural events. Each chapter describes the specifics of the areas and the most used kinds of insurance, including practical examples. In the last chapter of the first part I outline the situation abroad and its comparison with the Czech market. As an example, a foreign insurance company has been selected by AXA Art. The second part is devoted to insurance of Czech Philharmonic. It contains links to the orchestra, the historic building and the gallery. Funded organizations of the Ministry of Culture occupy a significant portion of the paper. In this thesis, I do not mention insurance in the film industry.

The diploma thesis is focused on the phenomena of political correctness. The topic is studied at three levels which correspond to the three chapters. The first chapter analyses the development of the term political correctness and the discussion which took place in the USA. The second chapter presents the main philosophical and ethical basis of political correctness, the third chapter describes its particular diplays.

Title: Volunteer motivation and care in the RunCzech running events Purpose: The main aim of this master's thesis is to find the motives contributing to be a volunteer at the RunCzech running events which are organized by the Prague International Marathon. Another goal is to discover how the organizer takes care of their volunteers, and how the leadership and volunteer coordination really works. Method: For this research on volunteer motivation questionnaires were used in electronic Google forms. The link for this survey was sent via e-mail and shared via social networks. The other methods were structural and semi-structural interviews with two employees of PIM, who are responsible for their volunteers during the organisation of RunCzech running events. The results were analysed with graphs and tables in MS Excel. Results: Based on the results the survey suggests more than half of volunteers are motivated by more than one motive at once. The atmosphere during the events and new experiences are two of the most important motives for volunteers. The behaviour of volunteer leaders also has an important influence on volunteer's motivation. The interviews showed that PIM searches for volunteers primarily from high schools. They try to motivate volunteers with the possibility to choose a volunteer...