Ethyl carbamate, also known as urethane, is a carcinogen occuring in fermented foods such as bread, cheese, yoghurt and most in alcoholic beverages, especially in stone fruit brandies. 15 samples of fermented foods were analyzed in this work (2 samples of bread, cheese and yoghurt and 9 samples of alcoholic beverages) using gas chromatography. 5 samples were positive. Ethyl carbamte was detected in all of 3 samples of plum brandy in concentrations (9,94 +- 0,25) mg/l, (5,34 +- 0,41) mg/l and (4,03 +- 0,36) mg/l and in 2 vodka samples in concetrations (2,38 +- 0,25) mg/l and (0,26 +- 0,01) mg/l. Ethyl carbamate was not detected in bread, cheese and yoghurt samples as well as in Gin, Stará myslivecká, Apricot brandy and Gieroy vodka. However, the storage conditions of all samples were unknown.

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This diploma is focused on consumer behaviour on the market of alcoholic beverages in the Czech Republic and the EU. The thesis deals with information on the development of consumption of alcoholic beverages, factors influencing consumption and consequent impacts of consumption. The database sources of WHO, Eurostat and CZSO were mainly used for the secondary analysis and for the primary analysis, questionnaire and in-depth interviews were made. The output of the thesis identifies the factors influencing individual consumption, evaluates its impacts and includes subsequent determination of measures to reduce consumption in the Czech Republic through marketing tools.

The diploma thesis deals with consumer behavior on the market with alcoholic beverages in the Czech Republic and the USA. It provides knowledge of the market with alcoholic beverages in the Czech Republic and the USA. It identifies a typical consumer in both countries and describes common and different characteristics. The analysis of secondary data examines the trends of alcohol consumption in the Czech Republic and the USA. The price analysis of alcoholic beverages in the Czech Republic and the USA is also described. To accomplish the goals of the thesis, primary research is carried out by a questionnaire survey in both countries. Segmentation of Czech and American respondents is also done in the analysis of primary data by cluster analysis. The outcome of this thesis is recommendations for regulating alcohol consumption for the governments of both countries.

Angl. resumé

Diploma thesis deals with consumer behaviour on alcohol beverages and tobacco products market. Literature review contains opinions of authors on consumer behaviour and instruments of government policy used for reduction of alcohol and tobacco consumption. Within own work analysis of secondary data related to consumption of alcohol beverages and tobacco is performed, moreover state incomes and expenditures related to alcohol and tobacco consumption are calculated. Based on comparison of state incomes and expenditures are subsenquently formulated drafts of recommendations leading to consumption reduction.

The diploma thesis deals with consumer behaviour on the market of alcoholic beverages in Czech Republic and Russia. It explores the market of alcoholic beverages, monitors the development of alcohol consumption, identifies the reasons for alcohol consumption and factors influencing consumers while buying alcoholic beverages in selected countries. In the thesis questionnaire and cluster analysis were carried out. The output of the thesis is to determine the factors influencing consumer buying behaviour, characteristics of segments and market recommendations for the market of alcoholic beverages.

FRANCOVÁ, D. Marketing Measures of Distilled Beverage Manufacturing in Regards to Changes on Market with Alcoholic Beverages. Diploma Thesis. Brno: MENDELU, 2014. Diploma thesis focuses on a proposal of marketing measures to help distilled beverage manufacturers to face harmful events. An analysis of administered changes on the market with alcoholic beverages is provided and the impact of such changes on the economic situation of the Czech Republic is identified. An impact from administered changes to business activity and economic results of selected businesses active on the market of distilled beverages is also recognized. Other countries response to a similar situation on the market with alcoholic beverages is compared to Czech statutory authorities response. A questionnaire study is executed in order to trace the impact of a methanol case on consumers' behavior of residents of Olomouc County. Based on a combination of results obtained from questionnaires and theoretical knowledge, a series of marketing measures designated to distilled beverage manufactures active on the market is suggested. These measures are based on critical communication as well as on the use of promotional activities after the crisis subsided.

This diploma thesis deals with consumer behaviour on the market of alcohol and tobacco. Literature review contains opinions of the authors on the characteristics of these commodities, the consequences of consumption and measures to reduce the consumption. The own work is focused on analysis of secondary data regarding consumption, consumption expenditure, consumption consequences of crime, the impact of consumption on human health and economic consequences of consumption. These results are complemented by an analysis of a questionnaire survey among persons under 22 years old and the depth interviews from experts addiction treatment and policemen. Based on these findings the conclusion formulates proposals marketing measures to reduce consumption.

Thesis focuses on describing the consumer behavior on the alcoholic beverages market in the Czech Republic. In addition to quantitative analysis, which uses the MML - TGI data from Median Ltd., thesis also includes qualitative research with further analysis of selected segments. Based on the findings from analysis, recommendation for creating a new alcoholic beverage is made according to lifestyle of the consumer.