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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Direct marketing and Asian American in Inland Empire

Hutabarat, Laura Louisa 01 January 2003 (has links)
This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.
Asian American consumers -- Attitudes
Direct marketing
Consumer behavior
Marketing

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