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Strategie rozvoje malé firmy / Strategy of Small Company DevelopmentNavrátil, Jiří January 2012 (has links)
Diploma thesis deals with the development strategies of the small business. First it presents the theoretical background that serves as a knowledge-based support for other parts of the work. Then performs an analysis. Based on these findings it tries to find flaws in its long-term strategy. The solution proposals redefine existing strategy and innovate the product base. After these changes can be assumed effective and sustainable development of the company.
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