This essay examines Instagrams as platforms for displaying and promoting art, this by looking at two photo artists, Arvida Byström and Cindy Sherman who are active on Instagram to varying degrees. The essay goes through how their feed is structured and how they shape their feed to reflect their identity as artists. A formal and a semiotic analysis is done on their feeds and selected images from their feeds. The result of the study shows that Arvida Byström uses here instagram to promote her art while Cindy Sherman focus more on her everyday life and shows a more casual approach to Instagram.