Made available in DSpace on 2014-12-17T13:56:55Z (GMT). No. of bitstreams: 1 RobsonXC_TESE.pdf: 8364530 bytes, checksum: 7f1436ee51fbb9bdf5725cecb3f64336 (MD5) Previous issue date: 2014-03-14 / This thesis nalyzes the wayfinding in Landscape Museum of Contemporary Art (MPAC), based on the Institute of Contemporary Art CACI, Minas Gerais, Brazil and the Museum of Contemporary Art of the Serralves Foundation, Porto, Portugal. The study focuses on the interrelationship of the public/visitors with the landscape, architecture and contemporary art museums in these, in order to understand visual perception and apprehension of such an environment for their users. For both were confronted documentation (visual and written) and people talk. The main hypothesis put forward is that the audience/visitor MPAC appreciates the interrelationship between the natural environment (park/garden) and built environment (the works of contemporary art and the galleries), giving equal value to both. To complement this, a second hypothesis is that during the visit to MPACS, visitors define their paths spontaneously, but strongly influenced by existing visual indicators (maps, signage and striking landscape elements), which facilitate the readability of space, which also contribute to the offered services and the experiences of similar institutions. The analytical basis of the research used the concepts of legibility (LYNCH, 2009), wayfinding (GIBSON, 2009; ARTHUR, PASSINI, 2002; WEISMAN, 1982), Experiential Cotinnum (TUAN, 1985), Space Bound (CRUZ PINTO, 2007) and habitus (BOURDIEU, 1992). Methodologically was used qualitative research (DEMO 2000) by means of a case study (YIN, 2005; STAKE, 1999) and participant observation (WHYTE, 2005). In the two institutions interviews with researchers and curators, behavior observation and questionnaires from employees, trainees, monitors and the public/visitor of the two museums were performed. Although partially referende the initial hypothesis, the research showed that the public/visitor value appears more natural environments, they experience a greater intensity and in addition to the factors listed in the second case, your perception and definition of paths suffer significant influence of emotional relations established with space. Generally the audience/visitor adapts easily to different demands of contemporary art exhibition in the two museums and the built environment (park/garden and museum) interferes with your reading path during the visit, perceived by the public/visitor condition as a factor that favors the enjoyment of works on different mounts (wayfinding), though often become a factor that hinders the legibility of the building and its built environment / Para responder ? pergunta de partida como as pessoas percebem o ambiente de Museus Paisagem de Arte Contempor?nea (MPAC) e se orientam neles? , esta tese investigou a percep??o ambiental de usu?rios de dois museus: o Instituto de Arte Contempor?nea do Inhotim, Minas Gerais, Brasil e a Funda??o de Serralves, Porto, Portugal. O estudo focaliza a interrela??o do p?blico com o espa?o de cada MPAC (conjunto de sua paisagem, arquitetura e arte contempor?nea), focando especificamente quest?es de wayfinding (navegabilidade ambiental), de modo a compreender como tal ambiente ? apreendido pelos visitantes. Para tanto foram confrontadas informa??es provenientes da documenta??o (visual e escrita) das institui??es e dos depoimentos (falas) dos usu?rios. A principal hip?tese defendida ? que o p?blico/visitante de MPAC valoriza a interrela??o entre o ambiente natural (parque/jardim) e o ambiente constru?do (galerias e obras de arte contempor?neas), atribuindo igual valor a ambos. Em complementa??o a esta, uma segunda hip?tese indica que durante a visita aos MPACs, os visitantes definem seus trajetos de maneira espont?nea, por?m fortemente influenciados pelos indicadores visuais existentes (mapas, sinal?tica e elementos marcantes da paisagem), os quais facilitam a legibilidade do espa?o, para o que tamb?m contribuem os servi?os oferecidos e as experi?ncias vivenciadas em institui??es semelhantes. A base anal?tica da pesquisa recorreu aos conceitos de Legibilidade Ambiental (LYNCH, 2009), wayfinding (GIBSON, 2009; ARTHUR, PASSINI, 2002; WEISMAN, 1982), Continuum Experiencial (TUAN, 1985), Espa?o Limite (CRUZ PINTO, 2007) e Habitus (BOURDIEU, 1992). Metodologicamente foi utilizada a pesquisa qualitativa (DEMO, 2000) por meio de estudo de caso (STAKE, 1999; YIN, 2005) e observa??o participante (WHYTE, 2005). Nas duas institui??es foram realizadas entrevistas com pesquisadores e curadores, observa??o de comportamentos e aplica??o de question?rios com o p?blico/ visitante, os funcion?rios, estagi?rios e monitores. A investiga??oreferendou parcialmente a hip?tese inicial, mostrando que o p?blico/visitante aparenta valorizar mais os ambientes naturais, que s?o vivenciados em maior intensidade. Quanto ? segunda hip?tese, al?m dos fatores indicados, a percep??o ambiental e a defini??o de trajetos pelos usu?rios sofre significativa influ?ncia das rela??es emocionais que estabelecem com o espa?o. De maneira geral, em termos de wayfinding verificou-se que o p?blico/visitante: (i) se adapta com facilidade ?s diferentes demandas expositivas da arte contempor?nea nos dois museus; (ii) percebe que a frui??o das obras ? favorecida pelo ambiente vivenciado (espa?o constru?do e parque/jardim), o qual tem interfer?ncia na sua leitura do trajeto durante a visita; (iii) em muitas situa??es, a grande atratividade dos usu?rios pelas obras de arte e pelo parque/jardim dificultam a legibilidade das edifica??es existentes e do seu espa?o interno

This thesis deals with visual culture and media (with emphasis on advertisement) in art lessons of preschool children. One part is formed by a questionnaire in which preschool children and their parents reply to questions concerning their perception and influence of advertisement relating to contemporary media. The aim of the research is to get children's basic knowledge, attitudes and projections about advertisement and also parents' opinions on how their children are influenced by advertisement. This research part pervades with didactical sets charting children's relation to advertisement and brings them to reflection. Results of this thesis point out possibilities of using elements in media education in connection with art activities in nursery schools. Key words: Art lessons, nursery school (kindergarten), advertisement, perception of advertisement, media, visual culture, didactical set, art processing of advertisement, questionnaire