This diploma thesis engage in the manipulation aimed at primary school children, especially manipulation of commercial and its effect on the child recipient. The theoretical part of thesis defines terms manipulation, media and advertisement, as well as media education in the current curriculum, in the general educational program and in the textbooks for 1st primary schools. The empirical part of thesis is divided into the methodical unit and experimental unit. The methodical unit describes the implemented project for advertisement and defense against media manipulation. Observations took place during the project, the results of this observation are described in the experimental unit. It is included questionnaire survey and its analysis. The last part of this thesis is concept of methodics, which outlines strategies to help prevent the possible manipulation.

This graduation thesis is concerned with the role of a psychologist in the work team building. The organisation where I did the qualitative research work was Police of the Czech Republic. I wanted to confirm or rebut the assertion that the role of psychologist in police teams buliding is irreplaceable. I used methods of questioning, interview and observation. Police teams are created to solve some issues (e.g. drug-traffic) or a concrete crime (e.g. a murder). I found out that police teams are built by supervisors. They are choosing team members in accordance with their specialization, skills and experience. The police psychologists have no dealing with the team building. Police psychologists pick new policemen {--} they test their memory, reactions (this test examines functions of celebral cortex) and intelligence. New policemen also have to pass a test of personality. All these tests are necessary, because police work is extremely exacting. Next police psychologist´s task is policemen training. Psychologists teach them the assertivity, how to cope with stress and how to deal with a suicide. Very important part of police psychologists´ job is a consulting service, which can involve policemen, their wives and kids. Police psychologists offer the post-traumatic care as well. This care is established for policemen who used a gun, who are investigating death of a child or some grave murder. Police psychologists are working as investigation´s consultants, especially by investigation of self-murders, rapes, maltreatment with children. They help to ease the situation, to calm down the sufferer, they also help by the questioning and they instruct policemen how to behave to the sufferer.

This diploma thesis concerns the area of self-presentation of a teacher and effective use of his communication skills. The thesis is divided into two parts. The first part is theoretical and presents basic concepts of social communication and defines communication skills essential for effective teaching. The practical part is partly based on the output of a questionnaire survey where the author probes knowledge of communication skills of students of pedagogical faculty and how they evaluate their readiness for the profession of a teacher. Then the author provides a summary of the main rules of communication, necessary skills and practical recommendations. Summary of the main rules of communication, necessary skills and practical advice is also a guide that should help prevent problems with self-presentation and to mitigate or eliminate deficiencies in this area.

The diploma thesis focuses on the concept of social work in the social and legal protection of children and social workers perception of the prestige this profession. The diploma thesis defines terms such as self-worth, self-realization, motivation and prestige, while the emphasis is mainly on meeting expectations that were formed before studying at university, or higher professional school. The work also focuses on the professional and systemic limits that social workers at OSPOD encounter, but also on the assumptions that are an integral part of the professional performance of social work at OSPOD. The empirical part of the thesis is focused on qualitative research, where semi-structured interviews were used and the respondents were selected on the basis of the reference selection. This thesis also looks into the problem and identification of critical areas, which are connected with the performance of social work on OSPOD, mainly in the context of perception of prestige of this profession.

This thesis raises diagnosis of the term creativity and related terms in the semantic sphere of students of teaching and primary school teachers. The aim of this work is to find out to what extent the perception of some chosen scholarly concepts are related comparing students of pedagogical faculty and experienced primary school teachers. The theoretical part includes the chapter about the theory of research in pedagogy and defines the method of semantic differential. The next chapter theoretically defines the concepts. The practical part includes the results of the research that are supported by needed tables and graphs.