This thesis deals with a strategy of non-profit organization on a concrete example of the civic association ZaKladno. ZaKladno is still relatively short-lived organization, which is still developing. Practice shows that for subsequent systematic and efficient development of the organization is need for a strategic plan. Creating a realistic strategic plan is the goal of this thesis. The theoretical part deals with the principles and legislation of the non-profit sector in the Czech Republic. The methodology of the theoretical part is based on a literature review. The practical part consists of a description of the current state of the cultural sector in the Czech Republic, principles of operation of civic association ZaKladno and especially a draft strategic plan for the association. The conclusion discusses the confirmation or refutation of hypotheses and outlines other problems to solve.

The thesis is focused on mapping of sport activities and physical education in Uherské Hradiště from its beginnings till present. The theoretical part deals with individual sport lines from historical perspective. Moreover, we concentrated on popular personalities of sport in Uherské Hradiště. Each personality is analyzed on the basis of his or her sporting development and achivements. The reasearch part of the thesis is focused on variety of sports that people do on regular and seasonal basis. Finally, the discussion emphasizes the benefits of this thesis in terms of its unique historical complete overview of sports in Uherské Hradiště. Keywords: sports mapping, Uherské Hradiště, popular personalities of sport, sport activities, historical overview