This thesis investigates how a knowledge-intensive, small, young firm, in a highly competitive environment, deal with difficulties in their recruitment process.. Given their assumed disadvantages, how does the firm attract and retain key personnel? A case study was conducted of a small young firm in Silicon Valley. The findings suggest that small firms do not directly compete with larger firms for personnel, and that the company should emphasize small firms´ work characteristics in their recruiting practices to become attractive for job-seekers.