Strategisk roll av informationssystem har börjat diskuteras i allt större utsträckning i och med uppkomsten av den Internetbaserade elektroniska handeln mellan företag, Business-to-Business (B2B). För att kunna uppskatta den strategiska betydelsen av införandet av ett sådant system krävs att företagen begrundar sin allmänna affärsstrategi utifrån informationssystemets potential. Befintliga ramverk för informationssysystemsutveckling innehåller riktlinjer för kartläggning av de strategiska förändringarna men räcker inte till för att enskilt utvärdera B2B:s strategiska bidrag. En sammanställning av flera befintliga ramverk har resulterat i ett nytt ramverk som mer enhetligt kan analysera företagens allmänna affärsstrategi med avseende på B2B. I sin tillämpning har ramverket uppvisat förmågan att väcka en diskussion kring de potentiella förändringarna i företagens strategiska läge utifrån deras informationssystems utvecklingsmöjligheter.

This bachelor thesis sets its goals in explaining the e-business idea formation. This paper inflicts different aspects of a e-business formation with the purpose of explaining the importance of analysis and reasoning, simulation and execution and careful approaches toward the goal. This thesis explores some of the principal issues surrounding the formation of an e-business. The main objective is to research small and middle sized enterprises preparations in the are mentioned above for success factors, renewing. This paper suggests to businesses that have the goal of entering the market to evaluate their different options when forming their strategies, as I see it the e-business should be the means to an end and not the end it self.

Nystartade mjukvaruföretag som står i begrepp att lansera en B2B-mjukvara på internet har speciella förutsättningar då företagets främsta tillgång – mjukvarukonceptet – lätt kan återskapas av andra aktörer och därmed begränsa möjligheterna till värdeskapande. Konkurrensövertaget är lättförgängligt, vilket kräver ett grundligt strategiskt förarbete. Syftet med examensarbetet är att utreda hur Blue Ocean Strategy (BOS) då kan användas för att hitta ny lönsam målgrupp och alternativ strategisk ansats. Bakgrundsmaterial samlades in från strategimöten hos intressenten och dess affärskontakter. Utgående från intressentens programvara togs en Blue Ocean Strategy fram och presenterades först för styrelsen och därefter för presumtiva kunder. Utgången av detta blev att en kund är intresserad av att testa tjänsten och kunden ser även möjligheten att sprida tjänsten vidare i den europeiska koncernen. Slutsatsen blev att BOS – i kontexten – kan användas för att hitta en ny strategisk ansats. / Startup companies about to release B2B-software on the Internet have special circumstances. The company's main asset – the software concept – can easily be replicated by other companies and thus limit the possibilities of value creation. The competitive advantage is volatile and maintaining it requires profound strategic preparatory work. The purpose of this study is to examine how a Blue Ocean Strategy can be used in this context to find an additional set of profitable target customers and an alternative strategic approach. Background material was collected by attending strategy meetings at a startup company and its business contacts. Based on the company’s existing software, a Blue Ocean Strategy was developed and presented, first to the board and then to potential customers. As a result, one customer is now interested in testing the service, seeing opportunities to extend its use in its operations across Europe. In conclusion, a Blue Ocean Strategy can be used to find alternative strategic approaches in this context.

Autorizado por el autor, pero con restricción para ser publicada a texto completo hasta el año 2015 / El Centro de Modelamiento Matemático de la Universidad de Chile (CMM), en conjunto con HP Labs de Palo Alto, California, ha realizado dos trabajos de investigación para desarrollar aplicaciones de teoría de juegos al modelamiento de diseño y negociación de contratos, para la industria de tecnologías de información. Este trabajo corresponde a un siguiente eslabón en la cadena de investigación, donde luego de entender su potencial de aplicación en otras industrias, la importancia del contexto de servicios business-to-business y aceptar como un desafío el aceleramiento del uso de estas aplicaciones, se ha trabajado en el mejoramiento de la estimación de la función utilidad de los clientes del servicio, basándose en el acercamiento a ellos y la comprensión del valor que el servicio les genera. Este trabajo tiene como objetivo general, por lo tanto, proponer y aplicar una metodología para el enriquecimiento de funciones utilidad para modelos matemáticos de negociación de contratos basándose en conceptos de marketing business-to-business. En una primera etapa, se revisan diversos aspectos del contexto tales como teoría de juegos, teoría de contratos, marketing business-to-business, industrias de outsourcing y Cloud Computing. Luego, se propone una metodología para el cálculo de funciones utilidad de los clientes basado en el “valor” y su aplicación en los modelos matemáticos. Esta metodología se aplica posteriormente en un servicio que posee las características de Cloud Computing, disponible en el mercado local, trabajando en conjunto con un proveedor de servicios nacional. La metodología propuesta consta de cinco etapas: análisis de entorno, estudio del cliente, definición de métricas de desempeño, estimación de la utilidad y aplicación al modelo matemático. Estas etapas son descritas y posteriormente aplicadas a un servicio de mensajería corporativa de QUINTEC, cuyos contratos corresponden a SLA’s (Service Level Agreements). Siguiendo la metodología, se estiman finalmente funciones utilidad basadas en el valor agregado al cliente y capaces de ser aplicadas a un modelo de negociación y generando valor a QUINTEC en el entendimiento del valor al cliente para sus servicios. Este trabajo representa una aplicación inédita del “valor” en la estimación de funciones utilidad para modelos matemáticos de negociación de contratos, capaz de obtener resultados concretos a partir del estudio de los clientes, estableciendo una metodología clara y replicable para tal efecto. Además, posee la potencialidad de ser aplicada para la investigación de contratos en otras industrias, como es el caso de contratos de la industria minera.

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With widespread use of the Internet, data is often shared between organizations in B2B health care networks. Integrating data across all sources in a health care network would be useful to public health surveillance and provide a complete view of how the overall network is performing. Because of the lack of standardization for a common data model across organizations, matching identities between different locations in order to link and aggregate records is difficult. Moreover, privacy legislation controls the use of personal information, and health care data is very sensitive in nature so the protection of data privacy and prevention of personal health information leaks is more important than ever. Throughout the process of integrating data sets from different organizations, consent (explicitly or implicitly) and/or permission to use must be in place, data sets must be de-identified, and identity must be protected. Furthermore, one must ensure that combining data sets from different data sources into a single consolidated data set does not create data that may be potentially re-identified even when only summary data records are created. In this thesis, we propose new privacy preserving data integration protocols for public health surveillance, identify a set of privacy preserving data integration patterns, and propose a supporting framework that combines a methodology and architecture with which to implement these protocols in practice. Our work is validated with two real world case studies that were developed in partnership with two different public health surveillance organizations.

Management of Virtual Organizations faces new challenges that traditional approaches cannot address. This research proposes a performance measurement framework for service oriented virtual organizations including a structural and a procedural component. The structural framework aligns the activities of partners in a virtual organization at three different layers. The first layer is designed for partners’ strategic alignment through coordination of the value creation network. In the second layer, performance dimensions of partners’ collaboration are defined and mapped to the service choreography model. The third layer focuses on assessing effectiveness and efficiency of partners’ domain specific services, which is designed based on ITIL V3 service level management guidelines. In order to consolidate the structural framework, these three layers are integrated using a method for extracting service choreography model and SLA aggregation patterns from the value network. The procedural framework, on the other side, defines the processes required to design the KPI structure, implement the solution, communicate the results, and derive improvements. We propose an implementation architecture that enables inter-organizational performance management in collaborative environments. Then, the IBM products for business process and performance management (IBM BPM, Business Monitor, and Cognos BI) are employed to implement the proposed architecture. The conceptual framework along with the implementation architecture provides an integrated solution for decentralized performance measurement without the need for a central authority. We demonstrate that the proposed solution enhances flexibility, scalability, and interoperability, and supports transparency of partners’ performance information at an agreed-upon level as a basis for mutual trust.

Teoretická část diplomové práce zahrnuje charakteristiku mezinárodního marketingu a vybraných strategických přístupů k mezinárodnímu podnikání, identifikaci specifických vlastností trhu průmyslových výrobků a jejich aplikaci při segmentaci tohoto trhu a užití marketingových nástrojů. Obsahem praktické části diplomové práce je analýza mezinárodní marketingové strategie společnosti S&T AG, která je předním dodavatelem IT řešení a služeb ve střední a východní Evropě. Praktická část zahrnuje také podrobný popis procesu vlastního marketingového výzkumu, který se týkal kompetenčních center S&T, a doporučení pro management.

SIDAT spol. s r.o. is a very prosperous company in the field of automation and industrial informatics. Like any business, even SIDAT needs to use for its further growth communication tools that would help to extend company activities and become a leader in its field. My diploma thesis objectives were to propose such a strategy based on the analysis that would help the company to get into greater awareness, to ensure company success in the field of automation and industrial informatics and become a leader not only in Czech, but also on the European market. To achieve the objectives I have made a thorough analysis of existing marketing activities. I have evaluated opportunities, threats, strengths and weaknesses of the comapny using SWOT analysis. Based on the results I have selected the appropriate marketing activities considering company size and activities in the field of automation and informatics as a part of B2B segment. In conclusion I have set activities schedule and proposed budget.

The thesis focuses on implementation of logistics provider`s strategy. It is divided in two parts, the first one is considered as a theoretical basement, which is, used in the practical part. The used methods can be characterized as the top strategic tools, which are implemented in tactic and operative level. The thesis tries to find out, which is the right way to profile small logistics provider, to be competitive large enterprises. The product portfolio is analyzed in practical part. Analysis is a medium for setting the processes in the context of strategic objectives.