I samband med att marknadsföringen blir allt mer digital, slits marknadsförare mellan traditionell masskommunikation och personaliserad marknadsföring för att uppnå lojalitet hos sina konsumenter. Studien syftar till att undersöka den personaliserade sidan av myntet och i synnerhet skillnader mellan grupper som får ett personligt respektive ett opersonligt mejl, avseende effekter på e-lojalitet. Genom ett kvantitativt angreppssätt och en digital enkätundersökning har fenomenet undersökts i samarbete med företaget Stellar Equipment. Studien testar både den direkta relationen mellan personalisering och e-lojalitet men även via de medierande variablerna; användbarhet, tillfredsställelse och tillförlitlighet. Resultatet baserat på 494 respondenter visar att personalisering har en effekt på e-lojalitet både direkt och via medierande variabler. Emellertid visar gruppjämförelsen en statistiskt signifikant skillnad mellan grupperna endast gällande den direkta relationen samt den medierande variabeln tillfredsställelse.

zařazení e-logistiky do konceptu SCM terminologie e-logistiky e-business - B2B, B2C elektronická tržiště Výhody a nevýhody nákupu na Internetu elektronické obchodování v ČR - právní normy, obchodování z pohledu zákazníka možné formy spolupráce e-obchodů burza dopravních nákladů

Thesis (M.Com. (Accounting))--North-West University, Potchefstroom Campus, 2007.

The Internet has made profound changes in how people conduct their daily lives as well as how they buy goods and services. This study's objective is to shed light on the use and diffusion of online or electronic buying (e-buying). Canadian households have not adopted e-buying equally, as revealed by Statistics Canada's Household Internet Use Survey (HIUS) data of 1997 ? 2003. We explore how e-buying varies across age groups, genders, education levels, income levels, and the nature of goods. We first develop a simple model for e-buying demand in the context of a utility-maximizing individual choosing between e-buying and conventional buying. We employ a parameter reflecting individual taste, so we can study the influence of individual-specific factors in e-buying adoption decisions. The taste parameter is distributed in a population in some unknown way, and we try different distributions in empirical tests. We use the literature in conjunction with the model to derive the model's implications in terms of variables available in the HIUS datasets. We employ Tobit and Poisson regression models for the empirical tests. The tests suggest that household e-buying is more when household income is more, when heads of households are more educated, and for homogeneous goods; but that household e-buying is less when heads of households are female. This understanding may help policy makers, businesses, and other interested parties find ways to promote Internet use and e-buying across all segments of society.

The Internet has made profound changes in how people conduct their daily lives as well as how they buy goods and services. This study's objective is to shed light on the use and diffusion of online or electronic buying (e-buying). Canadian households have not adopted e-buying equally, as revealed by Statistics Canada's Household Internet Use Survey (HIUS) data of 1997 ? 2003. We explore how e-buying varies across age groups, genders, education levels, income levels, and the nature of goods. We first develop a simple model for e-buying demand in the context of a utility-maximizing individual choosing between e-buying and conventional buying. We employ a parameter reflecting individual taste, so we can study the influence of individual-specific factors in e-buying adoption decisions. The taste parameter is distributed in a population in some unknown way, and we try different distributions in empirical tests. We use the literature in conjunction with the model to derive the model's implications in terms of variables available in the HIUS datasets. We employ Tobit and Poisson regression models for the empirical tests. The tests suggest that household e-buying is more when household income is more, when heads of households are more educated, and for homogeneous goods; but that household e-buying is less when heads of households are female. This understanding may help policy makers, businesses, and other interested parties find ways to promote Internet use and e-buying across all segments of society.

Electronic commerce has become the new global economic model. In recent years, most airlines build up Website and develop electronic commerce to improve their business competitive advantage. This research is aimed to make a comprehensive survey of airlines website functions and the impacts of electronic commerce on operating performance. Then analyze by interview with 8 international airlines¡¦ managers and SWOT analysis to find out the proper strategy for future development of airlines websites. The main results of this study follows below : 1.The best 2 operating performances for airlines websites is ¡§enhance the Service Quality and Efficiency¡¨ and ¡§enhance the Image and Popularity¡¨ 2.We get the following 8 strategies for the future development of airlines websites by SWOT analysis on the inner and outside environment factors : 1) Invest more resources to EC department for better performance 2) Take the advantage of airlines¡¦ image and attraction of global passengers 3) Boosting customers satisfaction and loyalty by good quality of service 4) Create mutual benefit with travel agencies by B2B cooperation 5) Marketing focus on the independent travelers and high-end customers 6) Enhance business competitive advantage by differentiation and specialization on services and products 7) Increasing the traffic of airlines websites by strategic alliance 8) Improve IT techniques for information integrity and transaction security

The incorporation of a new technology, such as the Internet, into business processes can have an unexpected influence on those business processes. The study focused on the hypothesis that four entities (case studies) can account for their South African Internet-based sales transactions in a manner that complies with the requirements of GAAP. To address the hypotheses, the study was divided into the following research questions: • How do the four entities capture and record their South African Internet-based sales transactions? • Are these sales transactions accounted for in a manner that complies with the requirements of GAAP? To answer the first research question, data were collected from four entities. To answer the last research question, the data collected were compared with the requirements of GAAP to enable the study to conclude positively on the hypothesis. / Thesis (M.Com. (Accounting))--North-West University, Potchefstroom Campus, 2007.

Det finns, både bland individer och företag, ett ökat intresse och en ökad medvetenhet kring betydelsen av hållbar utveckling. Detta har exempelvis inneburit att förväntningarna som ställs på företag har skiftat, från enkom ett fokus på vinstmaximering till att verksamheterna även förväntas bidra till en positiv samhällsutveckling. Därför har intresset för begreppet och fenomenet Corporate Social Responsibility (CSR), företagens samhällsansvar, ökat. Den tidigare litteraturen har huvudsakligen fokuserat på varför CSR kan vara värdeskapande för ett företag och hur företag kommunicerar ut och skapar CSR. Denna uppsats fokuserar på varför företag väljer att bedriva CSR-arbete, och därför undersöks vilken sorts företag som väljer att jobba med CSR. Uppsatsen studerar om business-to-business-företag, B2B, och business-to-consumer-företag, B2C, väljer att utföra samt kommunicera ut att de ska genomföra olika mängder av CSR-arbete, och undersöker därmed om intressentgruppen kunder påverkar nivån av CSR hos företaget. För att svara på frågan används multipel OLSregression, med omsättning samt bransch som kontrollvariabler. Studien använder ett index över hur mycket CSR-arbete företag noterade på large cap-segmentet på Stockholmsbörsen sommaren 2017 har utfört och säger sig ska utföra. Resultaten visar att B2B-företag både utför mindre CSR-arbete samt kommunicerar ut att de ska utföra mindre CSR-arbete än B2Cföretag.

Denna uppsats undersöker rabatters påverkan på lojalitet inom försäkringsbranschen och hur man kan använda lojalitetsprogram för att skapa mer lojala kunder. Detta genom att undersöka data från 66 658 stycken kunder från ett svenskt försäkringsbolag och jämföra deras rabattnivå med hur länge de varit kunder. Undersökningens mest framträdande resultat var att det verkar som att kunder med rabatt är mer lojala än de som inte har någon rabatt. Men inga belägg framkom under studien som bevisar att en ökande nivå av rabatt påverkar graden av lojalitet. De fynd som uppdagades genom denna undersökning tyder på att det kan vara av yttersta vikt hur ett lojalitetsprogram utformas och vilka incitament som erbjuds till deltagarna

This report describes the process of developing and evaluating a prototype for a user friendly, experience based B2C (business to consumer) e-commerce business for a small company that manufactures and sells ceramic art handicrafts. The prototype was developed from scratch since the ceramist did not have a website prior to this project. This project adopted a user-centred approach which means that the needs of the future users of the website was considered throughout the entire project. Another goal was that the website should be exciting, creative and useable. Lastly, the website should be able to mediate the unique point of view of the artist. This project was inspired by the four principles of interaction design. The future users of the website was involved during the initial phase of the project through interviews and also during contextual inquiry sessions to evaluate the prototype. The initial phase revealed that the users needed a website that was easy to navigate, that the website should be aesthetically pleasing and that the content of the website had to be easy to access. Based on the needs that was established in the initial phase a prototype was built. The evaluation of the prototype revealed issues with the main navigation, and that the user experience didn’t meet the goal set by the stakeholder. This led to an iteration of the design process which resulted in a new proposed design with a corrected navigation and a more interesting layout for a more exciting user experience.