GAJDOŠTÍK, Dušan. Současné online aktivity vydavatelství Economia. Praha, 2014. 69 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce PhDr. Petr Bednařík, Ph.D. Abstract Economia publishing house has a consistent portfolio of print media with an emphasis on quality content from the daily newspaper (Hospodářské noviny), through opinion weeklies (Econom and Respect) to B2B titles (Marketing & Media etc.). At the same time operates the relevant online platforms, which are more or less successfully trying to transform into a more modern formats, using all the tools of modern web - the intuitive structure, interactivity, links to social networks, the use of audio and video content, tablet and mobile applications and looking for these projects new business models. In my work, I introduce readers to the context of the history of publishing, focus on the analysis of key titles in the past and present, in the main part describes the recent changes and trends in online projects, especially new form of online daily iHNed.cz, mobile and iPad applications iHNed.cz, websites Respekt.cz , iPAD application Respekt, but also acquisitions Volny.cz and Vybermiauto.cz and in the end outline possible the near future.

GAJDOŠTÍK, Dušan. Současné online aktivity vydavatelství Economia. Praha, 2014. 69 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce PhDr. Petr Bednařík, Ph.D. Abstract Economia publishing house has a consistent portfolio of print media with an emphasis on quality content from the daily newspaper (Hospodářské noviny), through opinion weeklies (Econom and Respect) to B2B titles (Marketing & Media etc.). At the same time operates the relevant online platforms, which are more or less successfully trying to transform into a more modern formats, using all the tools of modern web - the intuitive structure, interactivity, links to social networks, the use of audio and video content, tablet and mobile applications and looking for these projects new business models. In my work, I introduce readers to the context of the history of publishing, focus on the analysis of key titles in the past and present, in the main part describes the recent changes and trends in online projects, especially new form of online daily iHNed.cz, mobile and iPad applications iHNed.cz, websites Respekt.cz , iPAD application Respekt, but also acquisitions Volny.cz and Vybermiauto.cz and in the end outline possible the near future.

The main goal of this thesis is to analyze the media image of the influential Czech businessman Zdenek Bakala who is also the owner of the company Economia, publisher of Hospodarske noviny. Bakala is a member of a small group of Czech billionaires who have completely taken control over the most important media groups and thus all national dailies over the last decade. Politician Andrej Babis is also concidered as one of them. His entry into the media market after the acquisition of the Mafra was the most significant moment for the rise of the so-called oligarchization of domestic media. Czech media ownership changes have raised suspicions that these modern media magnates have acquired the media in order to defend their economic and political interests. There are concerns mainly because they could influence the content of the media and thus disrupt editorial freedom and jeopardize the functioning of the entire media system. They can also use their media power to influence public opinion, which is largely shaped by the media. This thesis will therefore want to verify whether the owners use their influence in their media. This assumption will be demonstrated on the analysis of Zdenek Bakala's media image. Firstly, the research examines the way his own Hospodarske noviny informed about him and finds...