The purpose of the study is to highlight and investigate lack of basic services on city tourism in Bamenda from a national and an international stakeholders’ perspective. The study also aims to explore potential solutions and suggest improvements that can make Bamenda more competitive as a tourist destination. Basic services focused on has been insecurity, infrastructure shortage and unskilled personnel on tourism sub industries, electricity outages and unstable internet supply. To understand the scope of, the problem, a qualitative method approach was used whereby thirty-seven persons were interviewed. The respondents were adult males and females between the age range 38- 50 who have years of working experience and academic background that ranged from bachelor’s degree to Doctor of Philosophy (Ph. D). The study identified government negligence in providing needed infrastructure and services as some of the biggest setbacks to the smooth functioning of the tourism industry in Bamenda. It was surprisingly realized that Bamenda has a diverse culture capable of attracting many international tourists as well as a very dynamic population. Additionally, it was noted that there is a devastating crisis of identity in the Cameroons that has brought tourism to near zero.