This thesis is concerned with constructing a business plan for the establishment of restaurant and café located in Zlín. The aim is to analyze the business environment, competition, initial business strategy, financial performance assessment and evaluation of the feasibility of the project.

This thesis is devoted to the business plan for the establishment of a small hostel in Pec pod Sněžkou. The goal is to process the available data and documents for business start-ups in collective accommodation services. Appropriate business plan will be designed after carrying out the necessary analysis of external and internal environment.