No description available.

No description available.

No description available.

No description available.

The diploma work is about research of bioproducts. The opinion of the people and the interest of buying bioproducts.

This thesis is on the topic of Strategic Analysis of the farm BioVavřinec. The task of the study is to evaluate and propose appropriate strategic recommendations, strategic analysis. The work deals with the current state of the company and its market position. Furthermore, the works to external factors that help identify threats and opportunities arising company external. Intrinsic factors are identified strengths and weaknesses. The findings from internal and external analysis are the SWOT analysis. Work will be divided into two parts. The theoretical part describes the individual processes and tools for the development of strategic analysis. In the practical part will apply specific methods of choice BioVavřinec farm. The last part will contain the proposed strategic recommendations that will be useful for the future development of farms BioVavřinec.

The diploma thesis is focused on creation of a business plan for establishing the company Lucky baby, LtD, which will operate a retail store with children's goods and organic products. The analysis of internal and external environment of the company are based on theoretical part resources. The proposal of the business plan and its economic evaluation is introduced in the last part.

This diploma thesis aims to identify the main factors that affect farmers' decisions to convert from conventional farming to organic farming. Currently, organic farming and organic products are highly popularized because they represent one of the ways of achieving a sustainable development of human society and environment. Thus, many developed countries, including the Czech Republic, support the development of organic farming. On the demand side, this is achieved by information and promotional campaigns. On the supply side, developed countries create conditions for certified organic farming systems. Organic farming subsidies are used as a compensation of the increased expenditure resulting from organic farming as compared to conventional farming. In the Czech Republic, the numbers of organic farms are still increasing. However, many questions remain to be answered. What are the incentives influencing the farmers' choices for organic farming? Are organic farmers propelled by the desire to produce healthy food and to contribute to the protection of the environment? Or are they predominantly motivated by economic factors, namely by the subsidies? In order to answer these questions, the author of the diploma thesis conducted a questionnaire survey among Czech organic farmers. The analysis of the survey provided a number of interesting findings. In particular, it can be concluded that the subsidies as an economic motivation factor influenced the farmers' choices for the organic farming. Yet, the noneconomic factors played even more significant role in the farmers' motivations than the subsidies. The most indicated noneconomic factor are an effort to live more in harmony with nature, to personally contribute to the protection of the environment, to avoid the use of chemicals or to produce healthy and quality food.

The thesis deals with price comparison of organic and conventional foods within retail chains in the South Bohemian Region. The work includes a price comparison between organic food retail chains and specialized stores and compare prices of organic foods in individual retail chains. The thesis is awarded within the grant project GAJU 019/2013 / S.

The thesis deals with the application of green marketing, respectively Green behaviour of retail chains Tesco Stores, Penny Market and Kaufland Czech Republic in the territory of the regional city České Budějovice. The main aim is thus to determine whether these retail chains use green marketing and behaviour to what extent, based on the set of indicators and whether the customers of these chains reflect green marketing and behaviour in their purchasing decisions. The theoretical part is focused on definitions of basic and related concepts such as green marketing, green economy, customer purchasing behaviour and theoretical definitions of selected indicators of green behaviour. The practical part summarizes the information obtained from interviews with representatives of retail chains and analyse customer behaviour through a questionnaire survey. The main finding of the thesis is that although retail chains use green marketing, customer's purchasing decisions is not affected by this type of marketing. Customers prefer a price range and distance to stores from the residence or from the working place. The thesis also found that each chain has its clients, who have the same features of behaviour.