The thesis deals with marketing strategy of Blesk daily in economically difficult year 2009. Presents main marketing activities, market of the daily newspaper and the competitors in this area. The main goal is to analyze marketing strategy of Blesk brand and to determine the main targets of the marketing activities.It contains an evaluation of these activities in terms of effectiveness and recommendations for improving the marketing work in the company using SWOT analysis and proposed changes in marketing activities for the following year.

The aim of the thesis was to find out how domestic violence was framed in the Czech printed media. The analysis was based on the findings of Robert Entman, who defined framing as selection and emphasising of certain attributes in the media (Entman, 1993). The work brought about a theoretical introduction into the concept of framing which became a part of the media studies in the last twenty years and which currently deals with all phases of media text origination and interpretation. The framing method was applied on a chosen topic of domestic violence, in connection with the new law on protection of abused people, which came into effect on January 1, 2007. Five weeklies (Blesk pro ženy, Instinkt, Květy, Reflex, Respekt) were selected for analysis and the monitored period of one calendar year from January 1, 2007, to January 1, 2008, was set. In the practical part, a qualitative analysis was carried out, determining the frames and research hypotheses for further interpretation of framing of given topic. Subsequent quantitative analysis studied the methods of article framing by individual magazines and eventual differences in the approach to this topic from the viewpoint of prevailing stereotypes associated with domestic violence. Attention was also paid to the question whether the magazines provided...

The diploma thesis focuses on how the topic of autism is framed in articles published on two Czech internet servers - iDnes.cz and Blesk.cz. However, it also deals with discussions under the various articles, in order to find out what frameworks are in the reader's contributions, and whether there are issues that extend the discourse that speaks of autism. In the theoretical part of the thesis is presented not only the diagnosis of disorders of the autistic spectrum, but also the problems of media representation of otherness or representation of autism in the media. It also includes a more detailed description of the two research methods used, namely discourse analysis and framing. The research section first presents the eleven specific frameworks defined in the articles, devoted to their qualitative evaluation as well as quantitative representation on individual servers in 2016 and 2017. The second half of the empirical part is devoted to the analyzed discussions. In this case, ten major frameworks, as well as their representation on the servers mentioned above, are further elaborated. In the discussion and in the final part of the thesis, the results are compared with the foreign researches, detailed and outlined the possibilities of further research on the given topic.

This master's thesis aims at the development of the most successful Czech tabloid journal Blesk. It starts with the comparison of Czech and foreign tabloids. Subsequently, it captures the history of Czechoslovakian and Czech tabloids from the First Republic until the present day. This thesis also deals with the journals that unsuccessfully tried to compete with the journal Blesk. Nowadays, the only remaining tabloid journal is Aha!, nevertheless it is owned by the same publishing company as the journal Blesk. Further, the thesis pays attention to the main personalities who helped to shape the form of the journal. It inquires into the development of the graphical shape of the front pages and it tries to interpret their symbolical message, both by the means of qualitative analyses. Alongside that, it deals with the editors and their influence on the development of the journal, its visual form, and the choice of topics on the front pages. The journal Blesk also includes advertisements, and this thesis focuses on that too.

This diploma thesis focuses on conception of values in Czech dailies after 1989. Its main goal is to picture some trends and changes in the area of values in the last twenty years. Theoretical part of the paper describes different approaches to the research of values and related concepts. Due to the extent of topic, theories and reseaches of several scientific disciplines are used. Social constructivism represents the second pillar of theoretical background because of its exploration of the influence of media on society. The original research consists in the quantitative content analysis. Based on selected value theory, list of values is used as keywords for content analysis method. Results show some trends among observed periods in the last twenty years.

In this thesis, the author focus on the description of mass, later called popular culture, and its products, the two selected, originally British, talent singing reality show, "Česko hledá SuperStar" (and "Česko Slovenská SuperStar") and X Factor. Their competitors are the subject for qualitative research of articles in periodical press. The aim of the research is using qualitative content analysis to analyse "Mladá fronta DNES" and "Blesk", and how published texts construct contestants of selected shows. For research was selected period of time when the competition was broadcasted, February - June 2004; February - June 2008 and September - December 2009.

My diploma thesis is dedicated to the problem of creating a cult of personality around ice hockey coach Ivan Hlinka. It is focused on two key periods: The first is the victory of the Czech ice hockey team at the Olympic Winter Games in Nagano in February 1998 , the second is the period after Hlinka's tragic death in August 2004. The aim of the thesis is to analyze how much media influence the creation of a cult of personality by reporting about these two events. Objects of interest of my thesis are the process that puts a coach almost into the role of national hero . The second aspect of the work is the tabloidization of the topic such as a tragic accident and subsequent Hlinka's death. The thesis defines a cult of personality generaly and also from a historical perspective and adds the most famous reprsentative of cult of personality - Soviet dictator Josif Vissarionovich Stalin. In addition, it is dedicated to the cult of personality of athletes in general. This thesis not only presents Ivan Hlinka from a hockey standpoint, but mentions also his personality through a conversation with his longtime friend Josef Beránek sr. The final analysis is devoted to the representation of Ivan Hlinka in two specific print media during the two selected periods.

Currently emergencies coming from different reasons and are caused by various factors. In my diploma thesis is focusing on the causes of emergencies coming from quantum and relativistic physics. Among such emergencies are the ligting and the radiation accident. Lightning causes fires in the landscape and its light identification can be explained by the quantum mechanics of the photon, the wave-particle duality of the photon. In the case of a radiation accident occur radioactivity and ionizing radiation. This leakage can be described using the special theory of theory of relativity. On the basis of this informationwas created an educational text that was adapted to the capabilities of students of Civil crisis preparedness.

The diploma thesis "Tabloidization of Czech dailies before and after the death of Karel Svoboda" focuses on suicide of popular Czech songwriter and composer and analyzes the way in which Czech dailies covered this event - including tabloids and also quality papers. This diploma thesis is a case study, with brief theoretical introduction about tabloidization and framing and detailed analysis of framing in three important Czech dailies, which contributes to the description of some of the aspects of tabloidization of Czech newspapers.

This thesis deals with the media image of Karel Gott after his death. Selected newspapers are Lidové noviny, Blesk, Frankfurter Allgemeine Zeitung and Bild and analysed are 24 days after the announcement of the death of Karel Gott. The aim of the selection of newspapers in both languages was to include one periodical which is considered as quality press and one tabloid. The thesis consist of three parts. The theoretical part explains crucial terms for the analysis and introduces chosen newspapers. The methodological part clarifies the concept of qualitative research and grounded theory. The main part is comprised of the analytical part which describes outcome of the analysis and in four periods presents constructed images of Karel Gott. In conclusion, images created in Czech and German press are compared and subsequently, a comparison between the Czech media is drawn.