Private label products encompass all merchandise sold under a retailer{\crq}s brand. That brand can be the retailer{\crq}s own name or a name created exclusively by that retailer. In some cases, a retailer may belong to a wholesale group that owns the brands that are available to only the members of the group. For the consumer, private label represents the opportunity to purchase quality food and non-food products at savings compared to manufacturer brands. Private label items consist of the same or even better ingredients than the manufacturer brands, and because the retailer{\crq}s name or symbol is on the package, the consumer is assured that the product meets the retailer{\crq}s quality standards. Private labels can be divided in three categories: economic, standard and exclusive. Manufacturers of private labels can be divided also in three categories: Large manufacturers who produce both their own brands and private label products; small and medium size manufacturers that specialise in particular products lines and concentrate on producing private label almost exclusively; and retailers and wholesalers that operate their own manufacturing plants and provide private label products from their own stores. The most developed private label region is in Europe. The countries with the highest private labels shares are Switzerland, Great Britain, Belgium, Germany and Spain. The Czech Republic is one of the fastest growing private label regions in Europe. The private label share has increased by 20 % since 2005.

My work is about the feeling of standing in between two worlds of my cultural heritage. To feel connected but at the same time not connected to them. The feeling of missing out in one of my cultural heritage because of the language that I do not fully speak. I use a traditional craft from that side to build a bridge to fill the gap. It is about combining my heritages and the connection/disconnection and fuse them together into one as I am a person of two cultures. By not putting myself in a box that the society wants me to fit in to, I challenge that norm also in my work. I transformed the traditional craft placed in a room of a house to become jewelry. The wearer is allowed to choose what kind of jewelery it is and it can be placed on many different ways. My work is about investigate the meeting of craft on a body, and body in a craft. Its about to invite the Thai practice to my Swedish practice and vice versa and fuse them together.