Diploma thesis "Tabloid media as a new media phenomenon in post communist countries" deals with the tabloid media in comparison with serious media in post communist countries (examples: Poland and Czech Republic). My diploma thesis looks to the tabloid media as a new phenomenon which appeared in this area after the fall of communism. Diploma thesis searches for a historical and social background of the tabloid media with special regard to the middle European region. I chose Czech Republic and Poland as a examples of this region on which I can demonstrate how tabloid media born and developed and how is their situation on the print media market in both countries. First part of every country chapter starts with the historical and social background, which goes from early 18th century until these days. Second part is analytical. This part analysis data of readership and circulation in both countries to find out how is the real position nowadays of main tabloid media on the print media market in both countries. Diploma thesis also offers short content analysis of main tabloid media in Poland and Czech Republic and short graphic analysis of this tabloid media. Everything together putts a complex look to the development and nowadays position of the tabloid media in post communist countries Czech Republic...

Diploma thesis "Comparison of Tabloid Trends in Czech Daily Tabloid Press Blesk and Aha! in the period of 2006-2012" focuses on tabloid trends of two Czech tabloids Blesk and Aha! in the period of 2006-2012. One of the goals is to compare the degree of tabloidization in both daily press throughout time in respect of defined tabloid features. The study clarifies and defines tabloid features and how they change in time through quantitative content analysis. The quantitative part is completed with qualitative case study which compares the tabloid aspects in tabloid press Blesk and broadsheet Lidové noviny. The results of the analysis say that some tabloid trends, for the most part visualization, are more intense, on the other hand some presumptions are not confirmed, for example big titles or short texts in the articles. Czech tabloid daily press is characterized by dominance of home news and soft news, this proportion did not change through time. The results of case study about death of former president Václav Havel in 2011 indicate that Blesk and Lidové noviny refer about the same topic in a different way in the beginning. After a few days the way of referring about death of the former president is more similar in terms of tabloid trends. However, tabloid press Blesk is more concentrated on the...

The thesis "Position of the tabloid press in Switzerland on the example of Blick" deals with the position of tabloid press in general as well as with its development in Switzerland. There is a characteristic of the tabloid press and the necessary economical and social circumstances. The tabloid press is described from the point of view of its signs, form and the way it communicates with the audience. The thesis also describes the history and natural conditions of Switzerland that determinate the development of the press. Switzerland is the country with four official languages that might be regarded as an obstruction to the print media (for example Italian is spoken only by 6.5% of the total 7.785.000 population) on the other hand there is a potential of specialized audience and therefore custom made titles. The third chapter deals with the history of tabloid press in Switzerland on the example of the publishing house Ringier. The tabloid daily Blick has been a part of its portfolio since 1959 (circulation 214.880, audience according to Ringier 628.000). Ringier is one of the most powerful players on the media scene of Switzerland. The last chapter describes the general trend of the change of media towards tabloid type, the trend is supported by the Swiss media quality research done at Universität Zürich.

This thesis deals with process of creating an artificial celebrity in Czech media context. It demonstrates that it is possible to make an unknown person famous and to become a celebrity who attracts media attention. First two chapters define a celebrity as an institution, its primary social functions and also its origin and creation. Third chapter describes Czech tabloid media market and its changes in last few years. Furthermore, it explains reasons why there is need for new celebrities. Forth chapter analyses in detail conditions that lead to creation of new artificial celebrity. Moreover, it defines a process of such creation and routines used by Czech media to cover celebrities. Last chapter shows a case of Ornella Štiková who was not even publicly known before she became a celebrity. After becoming celebrity, she attracted attention of all main Czech tabloid media. This media interest lasted (including short falls) almost for two years. Such a period is longer than average. As a part of this thesis, the author made a series of interviews with media experts, significant tabloid media professionals and insiders of Czech showbyznys. The main aim of this theses was to obtain knowledge of how Czech media works and how they communicate directly with celebrities. These interviews enrich this thesis...

The aim of this study was trace the general tendence in the produce of headlines in the tabloid and serious press and their internet versions. The basis for this work was a sample of twelve newspaper headlines that came out in January and February 2013. There were drawn following conclusions on the basis of stylistic and pragmatic analysis and comparison of these titles. Analyzed subtitles are different designs and used language tools. The tabloid media is trying to attract potential readers, especially graphic design titles, while serious media put more accent on the content of the title message. The tabloid headlines have characteristic color caps and overhang headling to other cell components. Headlines of serious media are printed in black and stands on the site separately. One of the differences between tabloid headlines and serious media is their length - tabloid usually decide for shortes ones than the serious media. Basis subtitles should form a neutral literary language, yet there are presented present colloquial expressions in the headlines of tabloids and media. Tabloid headlines include expressive sign unlike the serious media headlines. Statements in the headlines are assertive and have interrogative and directive use. The tabloid media uses interrogative function in headlins more than the...

In the theoretical part, the hypothesis about more prevalent occurences in serious and tabloid newspapers will be established. This hypothesis will be validated by research literature. Furthermore, the chosen occurrences will be described in details on the basis of secondary literature. In the practical part, the selected occurrences will be mapped out in chosen serious and tabloid newspapers and the frequency of their appearance will be compared. The aim is to describe the language means that are typical for serious respectively tabloid newspapers. By selected occurrences (for example anglicisms, FVG, phraseologisms etc.) will be monitored not only their frequency, but especially the current trends in the use of these phenomena. KEYWORDS linguistics, language means, journalistic texts, tabloid, serious press

The Master thesis Specifics of the tabloid Neue Kronen Zeitung and its position in the Austrian media market. Comparison of the most read Austrian and Czech daily newspapers tries to analyse the unusually strong position of the Austrian tabloid daily Neue Kronen Zeitung in the Austrian print media market and at the same time attempts to compare the Neue Kronen Zeitung with the Czech tabloid daily newspaper Blesk in detail. The first part of the thesis is mainly devoted to the daily newspaper Neue Kronen Zeitung, to its history and to the characteristics of the Austrian print media market. The theoretical part defines the most important aspects of the tabloid press. With regard to these aspects the Neue Kronen Zeitung is thoroughly analysed in the following part of the thesis, especially in terms of its layout, content, language, form and the way it addresses its readers. In conclusion, a comparison of the Austrian most read daily newspaper Neue Kronen Zeitung and the Czech most read daily newspaper Blesk is carried out. The cornerstone of the comparison is the realization of a content analysis which focuses on the political and foreign coverage of both newspapers. This content analysis should contribute to confirmation or disproof of the hypothesis that the characteristics of political and foreign...

This thesis deals with the use of dishonest manners of obtaining information, particularly in connection with the tabloid media. The aim is to evaluate the practices of the tabloid media in gathering information and contribute to the discussion about their ethical borders. It also analyzes investigation of Leveson Inquiry, which was established in 2011 by the British government in response to the phone-hacking scandal connected with tabloid newspaper News of the World. The judicial commission leded by Brian Leveson was tasked to examine the ethical aspects of media and to find out if the system of media self-regulation is still effective. The thesis also includes an analysis of the tabloid environment in the Czech republic. It is based on interviews with representatives of major tabloids in this country.

The thesis is divided into two parts, one theoretical and one empirical. The first one presents origin and different perception of the boulevard comedy genre in France, Czech Republic, Germany, United Kingdom and USA. Afterwards, a brief characteristic of the boulevard comedy is presented in terms of content and subject matter. Four kinds of comedy are presented - comedy of manners, comedy of situation, comedy of intrigue and interactive comedy. The translatological analysis of the Czech translation of the French humorist Laurent Baffie's contemporary play Toc toc by the director and translator Jaromír Janeček constitutes the second main part of the thesis. The analysis is based on the theoretical studies of Jiří Levý and Jan Mukařovský, which are dealing with the translation of drama, and also on the theory of so-called Manipulation school of André Lefevere. Several problems have arised from the detailed analysis of the original text. The comparison of the translation and the original text is made on the ground of these problems. Subsequently, there is an evaluation of the translation. In some cases, a different solution is proposed. The work is supplemented by insights into the translation practice, which are drawn from personal interviews with translators and experts on drama.

This Master Thesis describes the Expérience Grand-Guignol project, consisting on the one hand of research of the texts preserved in the Parisian Theatre Grand-Guignol (1897 – 1963) and on the other hand of a graduation performance in Theatre DISK which staged four plays from the repertory of this famous theatre of horrors. The Expérience Grand-Guignol project explored in practice various approaches to the historical material of Grand-Guignol placed in a contemporary context. It examined limits of the genre and methods of staging favorable to the Grand-Guignol experience today. The thesis is structured in three parts. The first part presents the Grand-Guignol theatre phenomenon, its history and theory compiled from accessible literature. The second part is dedicated to a detailed preparation and realization of the project. It presents four performed shows, including the overall set design and storyline, which provides the frame for the cycle. The last part presents a short reflection on fear as an effect of a theatre performance, a summary of observations from the practical examination, and an evaluation of project.