Women entrepreneurs are an economic force within the American and Oregon economy. Women are starting businesses at two to five times the rate of men. There has been significant research detailing the demographics, barriers, and business management skills of women business owners. Yet, the research to date has been limited and has not contributed to the development of a conceptual model which describes the woman entrepreneur. The purpose of this research was to develop a conceptual model of a woman entrepreneur. Case studies of ten women entrepreneurs were constructed through extensive interviews. The women identified for this study were white middle class Americans. They were selected through a criterion-based sample technique. The attributes identified were: 1 ) women entrepreneurs who owned, controlled and operated their business; 2) women entrepreneurs who had been in business a minimum of two years; and 3) women who considered their business to be a full-time endeavor. Written case studies derived from the interview data were submitted to the participants for their validation. The data were qualitatively analyzed to determine emergent patterns and themes. Women entrepreneurs create their businesses, attract and retain their customers, interact with their vendors, overcome barriers, supervise employees and manage their businesses by developing and nurturing a network of relationships. These relationships are the foundation of the women entrepreneurs' businesses and represent the dynamic core of the way they view themselves as individuals in business. Women entrepreneurs create and maintain a web of interconnected relationships that can not be viewed in isolation, or negated. These results are supported by the psychological literature relating to women. Implications for small business counselors, consultants, and training specialists exist. / Graduation date: 1993

Made available in DSpace on 2015-12-03T18:33:14Z (GMT). No. of bitstreams: 1 Hovani_Luiz_Cortiz_Argeri.pdf: 622870 bytes, checksum: 761e3301de9e53bb01307cfd416ffc92 (MD5) Previous issue date: 2015-06-03 / This study explores the feminine microentrepreneurship and their financial management practices. The theme of this work has gained importance in academic and business level, among other factors, by the growth in the number of women landowners ventures. In addition, nationwide, there are few developed research on the female microentrepreneurship. Another important fact is the emergence of public policies that have achieved microenterprises, which reflects the importance of this issue to the national stage. In this sense, this study aims to discuss how the micro-entrepreneurs make the financial management of their business. To achieve this goal, the research, which has qualitative and exploratory character, has systematic literature review and semi-structured script research, which builds on a non-probabilistic intentional sample. Ten micro-entrepreneurs were interviewed. The main results point to the following propositions: (i) the micro-entrepreneurs interviewed have good notions of financial management tools; (ii) the micro-entrepreneurs interviewed have access to banking services, however the vast majority of respondents make use of basic banking credit and debit services; (iii) the micro-entrepreneurs have notions of finance, financial, accounting, interest rates, these notions that are directly related to the characteristics of microentrepreneurs interviewed. / Esse estudo explora o microempreendedorismo feminino e suas pr??ticas de gest??o financeira. O tema do trabalho tem ganhado import??ncia em ??mbito acad??mico e empresarial, entre outros fatores, pelo crescimento do n??mero de mulheres propriet??rias de empreendimentos. Al??m disso, em ??mbito nacional, h?? poucas pesquisas desenvolvidas sobre o microempreendedorismo feminino. Outro fato de destaque ?? o surgimento de pol??ticas p??blicas que t??m alcan??ado microempreendimentos, o que reflete a import??ncia dessa tem??tica para o cen??rio nacional. Nesse sentido, o presente estudo se prop??e a discutir como as microempreendedoras fazem a gest??o financeira de seus neg??cios. Para atingir esse objetivo, a pesquisa, a qual tem car??ter qualitativo e explorat??rio, conta com revis??o sistem??tica da literatura e com roteiro de pesquisa semiestruturado, que toma como base uma amostra n??o probabil??stica e intencional. Foram entrevistadas dez microempreendedoras da amostra pr??-selecionada. Os principais resultados apontam para as seguintes proposi????es: (i) as microempreendedoras entrevistadas t??m boas no????es das ferramentas de gest??o financeira; (ii) as microempreendedoras entrevistadas t??m acesso aos servi??os banc??rios, entretanto, a grande maioria das entrevistadas se utiliza de servi??os banc??rios b??sicos, tais como d??bito e cr??dito; (iii) as microempreendedoras possuem no????es de finan??as, riscos financeiros, contabilidade e taxas de juros, no????es estas que est??o diretamente relacionadas ??s caracter??sticas das microempreendedoras entrevistadas.