This thesis integrates archaeological survey, aerial photographs and historical documents to undertake the first analysis of the conflict landscapes and military history of some of the most important German logistics facilities in northern France during the Battle of Normandy in 1944. Post-war survival of features has been remarkably good in this forested setting and this likely constitutes one of the best- preserved and most extensive examples of a non-hardened WWII archaeological landscape yet documented in northwest Europe. Over 900 discrete archaeological earthworks have been mapped and interpreted with the aid of primary source material from both Allied and German archives to characterise munitions, fuel and rations depots in the Forêt Domaniale des Andaines around Bagnoles-de-l’Orne, Orne Département, Basse-Normandie. These landscapes also preserve bomb craters associated with air raids on the facilities by the US Ninth Air Force and these have been mapped and analysed to show that despite 46 separate attacks by over 1000 aircraft, and the dropping in excess of 1100 tons of bombs in the forest during the spring and summer of 1944, the depots continued to function and to support German Army operations until the area was occupied by American forces in August 1944. In some areas of the forest it has been possible to link discrete arrays of bomb craters to individual air raids and even specific flights of aircraft. This work is yielding new perspectives on the character and operation of fixed depots in the German logistics system in Normandy both before and during the battles of 1944, while also permitting a detailed analysis of the effectiveness of Allied intelligence gathering, targeting and bombing operations against forest-based supply facilities. In doing so it is making a unique contribution to the newly-emerging record of WWII conflict archaeology to be found in the forests of northwest Europe.

The target of this thesis is to formulate and defend the statement that there is no clear distinction between the propaganda and public relations methods in the field of international politics. The fundamentals of this thesis represent empirical observations and their subsequent analysis in various case studies. Many of these case studies date back to early history, that's why the corresponding literature was used as source of information. In addition, the nature of propaganda is often connected with miscellaneous affairs of international extent. Its true impact is revealed eventually. To confirm the preliminary thesis there are partial targets and steps stated in the introduction. The first step was to determine own area of definitions, in compliance with the generally accepted standpoints, to which I also often refer. To support my thesis I decided to apply some mathematical processes, and so I imagined the notions as sets according to certain criterion. This way of thinking allowed me to view the notions as non-empty set, equal to the intersection of international politics, propaganda and public relations. An important part of this thesis is the chapter dealing with contemporary literature regarding the issues of propaganda and PR. Various interesting not necessarily historically important case studies of propaganda campaigns represent another partial step confirming the thesis that propaganda and public relations in international relations are not importantly different.

This thesis is focused on political marketing, especially negative campaign. It describes Parliamentary elections in the Czech republic in 2010 and instruments were used.

The master thesis focuses on description of the market of digital advertising agencies that create digital, online and mobile campaigns for their clients. The first part of the thesis addresses the advertising market and its role in the marketing mix. The author gives the summary of the evolution of digital marketing and its tools in the digital and creative procedure of preparing advertising concept. One of the chapters presents changes in media spends towards online and changes of marketing budgets of advertisers. The empirical part describes the Czech digital advertising market, exclusion of digital agencies from the field of classical full service agencies. The empirical part also focuses on global trends in digital agencies and digital marketing and emphasizes how those trends affected the Czech advertising market. The author also gives a description of the workflow in digital agency and covers tools and solutions that are usually used in digital campaign. The empirical part shows examples of business strategy of Nydrle Digital that led the agency to the top of the market. The part is based on internal documents from the company and on interviews with the management of the agency. The author also shows the important case studies that affected the business development of Nydrle Digital.

The Master's thesis focuses on election campaign and communication strategy of political party TOP 09 in elections in 2013. The goal of this thesis is to analyze communication strategy of political party TOP 09 in election campaign, to analyze individual tools of communication and to evaluate the quality of their implementation. The thesis is divided into two parts. First theoretical part aims to define political marketing and his individual concepts and models, and then election campaigns and strategies. In analytical part of thesis it will be accomplished the strategic analysis of party TOP 09 and then analysis of communication strategy. Evaluation of communication strategy of political party TOP 09 and proposals to streamline is the important part of this thesis.

Crowdfunding is a way of financing a project when money is raised from a large number of small contributors. The main objective of this thesis is to identify key contributing factors of success of a crowdfunding campaign based on statistical analysis of projects on HitHit.cz. As a further contribution, this thesis aims to provide recommendations on how to create a successful crowdfunding campaign, as well as to review characteristics associated with the biggest crowdfunding portals in the USA and Czech Republic.

This thesis describes the events leading up to the capture of Atlanta by the Union army during the Civil War.

Political marketing and political science are relatively young disciplines. Their contemporary shape follows the context of the dynamic social changes, caused by the technological innovation. This thesis should try to cover a range of areas, related to the connection between politics, political science and political marketing. The consistent analysis is supplemented by example from practice of the Czech political party. The chosen case study refers to the parliamentary election in 2013. The thesis introduces key tools of marketing communications and their applications on the market, establishing proper communication objectives and shows, how to choose appropriate communication strategy.

2020 was the year a pandemic hit the world. Along with that, media was swamped with information about death numbers, epidemiological facts, and an urge to inform people on the current situation. The information campaigns by the Austrian government were no exception. Highlighted in these campaigns were children, especially when it came to the relationship with grandparents or presenting how to keep distance through the display of a baby elephant. A visual analysis of information campaigns was conducted in order to find out how children were presented in these campaigns and to further identify what messages were conveyed in relation to children. Four themes emerged during the research process that gave answers to the research questions posed. The results show that children were shown in relation to their grandparents or their family. Moreover, they were often used to present innocence and in need of protection, but paradoxically also as socially responsible over the health and well-being of the older generation. Often so, they were used mimicking the voice of the initiators of the campaign “Look after yourself, look after me” and even used in relation to distance keeping where a child in a baby elephant costume “taught” adults how to keep distance. Research on children’s representation in media in relation to a pandemic is rather slim and there is an urgent need to gain more knowledge in this area, since this would broaden the awareness of how children are represented and seen by a society the reside within.

The aim of this diploma thesis is the proposal of guerilla campaign in a company Baliarne obchodu Poprad, a.s.. Introduction of the theoretical part explains basic knowledge of advertising, various types of guerilla and serves as a base for empirical part, in which I analyze current status of external and internal environment of the company. Based on identified weaknesses of the comapny is guerilla campaign designed to appeal to wide range of customers, new target group and the mark has become well known throughout the territoty of Slovak republic.