The diploma thesis Sport news in the Czech print media agenda: changes in coverage and presentation of sports and the influence on a public agenda in 1993 - 2007 analyses sport news of the chosen print media and its changes in a long- time period. This thesis finds out whether and to what extent the sport news pages extend, which sports and in what way are presented, and whether changes of the coverage occur. Next question is, whether the long-term coverage of certain sports can influence public opinion on which sports to consider as important and favorite. In addition to that, this thesis is concerned with the occurrences of personalization and celebritization trends in the Czech print media sport news.

This thesis deals with process of creating an artificial celebrity in Czech media context. It demonstrates that it is possible to make an unknown person famous and to become a celebrity who attracts media attention. First two chapters define a celebrity as an institution, its primary social functions and also its origin and creation. Third chapter describes Czech tabloid media market and its changes in last few years. Furthermore, it explains reasons why there is need for new celebrities. Forth chapter analyses in detail conditions that lead to creation of new artificial celebrity. Moreover, it defines a process of such creation and routines used by Czech media to cover celebrities. Last chapter shows a case of Ornella Štiková who was not even publicly known before she became a celebrity. After becoming celebrity, she attracted attention of all main Czech tabloid media. This media interest lasted (including short falls) almost for two years. Such a period is longer than average. As a part of this thesis, the author made a series of interviews with media experts, significant tabloid media professionals and insiders of Czech showbyznys. The main aim of this theses was to obtain knowledge of how Czech media works and how they communicate directly with celebrities. These interviews enrich this thesis...

This thesis deals with the analysis of the media image of a hockey player Jaromir Jagr during the past 20 years (1994-2014), when he was a significant figure in the Czech national hockey team and one of the most outstanding athletes of the country. Qualitative analysis of the texts subjected primarily from three major newspapers (Sport, Mladá Fronta DNES, Blesk) is supplemented by examples from books and television programs. The research sample is defined by periods in which Jaromir Jagr have had publicity mainly due to the events in his sports career. Analysed periods mostly connect to major tournaments of hockey national team or to change of Jagr's employer. With the help of specific examples of each of the time periods this thesis describes the evolution of reporting about Jagr in Czech mass media. In terms of media theory it classifies analyzed media exposure with identifying myths and elements of celebritization contained in the texts. They make the media picture of Jagr different during the time. The analysis shows that the media image of Jaromir Jagr has undergone significant changes during the period. Powered by TCPDF (www.tcpdf.org)

This thesis deals with analysis of the media image of five Czech hockey players Patrik Elias, Martin Havlat, Milan Hejduk, Jiri Hudler and Tomas Kaberle during their active career (1996 - 2017) in National Hockey League (NHL). The qualitative method analyzes texts from six Czech newspapers (Blesk, Hospodarske noviny, Lidove noviny, Mlada fronta DNES, Pravo and Sport). Thesis analyzes every twentieth article about Patrik Elias whose headline contained his surname. For the remaining hockey players the thesis analyzes every tenth article due to fewer texts. The thesis use for analysis the theory of news values, specifically the categorization of Alastair Hetherington and works with concepts of heroism, fallen heroes and celebritization. The results of the analysis describe the development of the media image of Czech hockey players, how the Czech dailies worked with events that contained given news values, how and what media image they formed. It also compares individual media images and the approach of the newspapers themselves. In conclusion, it also offers a new categorization of news values solely for the sport media area.

The Trends in Czech TV Travel Series Between the Years 2010-2020 diploma thesis outlines the typology and main trends in travel series that premiered on Czech public broadcast television channels between 2010 and 2020. The aim of this thesis is to introduce categories of Czech TV travel series and describe how the viewer is addressed. In the theoretical section, the terms such as TV travel journalism and the issue of celebritization and celebrification are defined. By introducing the concept of the Tourist Gaze, the problematic aspects of TV travel series are defined, be it the stereotypization of a displayed environment or the commercialization of its content. Following the methodology section, the thematical classification of Czech TV travel series is presented. In turn, the main part of the thesis focuses on establishing five typological categories of the travel series. After analysing several randomly selected episodes of the programmes, the thesis then sums up the most important peculiarities of Czech public broadcast production of travel series between the years 2010-2020 and identifies the most crucial development trends within the genre.

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The diploma thesis "Celebritization of news service and journalism on Czech commercial TV channels" focuses on the growing trend of appointing celebrities as anchormen on news broadcasts. Entertainization and celebritization of news services raises the question of whether these patterns contribute to the professionalization or deprofessionalization of journalism. This work aims to examine the consequences of celebrity presence in newscasting because of the obvious changes in broadcaster representatives. Primarily, this analysis focuses on private channels (Prima, Nova, Barrandov) employing Czech celebrity as anchormen despite their lack of previous media experience or education in the field. The theoretical part introduces the requirements for TV presenters and elaborates on the terms "professionalization" and "celebritization". The methodological part clarifies the selection of presenters researched, as well as the chosen methods of analysis. The qualitative method is utilized to analyze the research portion of this thesis, which mainly addresses the linguistic aspect of the speakers' speech and their non-verbal communication.

Many people remember Oscar Pistorius as the handicapped athlete given the opportunity to compete with non-handicapped racers. Thanks to his results, diligence and perseverance, he a model in society. His successful sports career was interrupted by a case that awoke the emotions of both foreign media and the Czech Republic. Pistorius shot his girlfriend Reeva Steenkamp in a house in Pretoria, South Africa. From a celebrated athlete who served as an example to others, in one day he became a man suspected of murdering his partner. Pistorius can be called a fallen sports hero who experienced great sports achievements and fame in his life, as well as police, court and prison investigations. With all this, pressure was exerted on him by the media that reported on the subject. This thesis intends to map the media image of Oscar Pistorius in selected online news servers iSport.cz and iDnes.cz, and to answer the question of how his representation in the media gradually changed during individual periods. The analysis should also demonstrate how the Pistorius' image changed after being found guilty. Through a qualitative content analysis, selected myths, frameworks, elements of celebrities typical of the representation of famous figures, will be interpreted in specific examples of selected texts and, last...