In many industrial experiments, completely randomized designs (CRDs) are impractical due to restrictions on randomization, or the existence of one or more hard-to-change factors. Under these situations, split-plot experiments are more realistic. The two separate randomizations in split-plot experiments lead to different error structure from in CRDs, and hence this affects not only response modeling but also the choice of design. In this dissertation, two graphical tools, three-dimensional variance dispersion graphs (3-D VDGs) and fractions of design space (FDS) plots are adapted for split-plot designs (SPDs). They are used for examining and comparing different variations of central composite designs (CCDs) with standard, V- and G-optimal factorial levels. The graphical tools are shown to be informative for evaluating and developing strategies for improving the prediction performance of SPDs. The overall cost of a SPD involves two types of experiment units, and often each individual whole plot is more expensive than individual subplot and measurement. Therefore, considering only the total number of observations is likely not the best way to reflect the cost of split-plot experiments. In this dissertation, cost formulation involving the weighted sum of the number of whole plots and the total number of observations is discussed and the three cost adjusted optimality criteria are proposed. The effects of considering different cost scenarios on the choice of design are shown in two examples. Often in practice it is difficult for the experimenter to select only one aspect to find the optimal design. A realistic strategy is to select a design with good balance for multiple estimation and prediction criteria. Variations of the CCDs with the best cost-adjusted performance for estimation and prediction are studied for the combination of D-, G- and V-optimality criteria and each individual criterion. / Ph. D.