This diploma thesis deals with current and future position of the Jezeří Chateau in tourism. The aim of the thesis is to describe existing tourist utilization of the chateau, to evaluate tourist importance of the chateau in the Podkrušnohoří region and to propose measures for improvement of provided services and further development of tourism at the chateau. Theoretical part of the thesis contains introduction to the tourism issues of the Czech Republic and the Podkrušnohoří region. Analytical part of the thesis evaluates the Jezeří Chateau as tourist attraction, deals with attendance of the chateau and makes comparison with competitor subjects. The thesis includes questionnaire survey realized among visitors of the chateau. The final chapter includes SWOT analysis of the Jezeří Chateau and recommendations for the future based on the observed facts.

The study deals with the reconstruction and appropriate functional use of the castle in Hrušovany nad Jevišovkou. The castle is conveniently located in the city center but is in a state of emergency and can not be used at present. The design offers a new use of the historical premises of the castle and the whole area. The goal is to make the castle available to local residents and tourists.

The aim of this master’s thesis is to create an architectural study of restoration and renewal of the Ivanovice na Hané chateau and a proposal of a rearrangement of the adjacent park. The chateau is currently owned by the Bioveta company and is not utilized in any meaningful way. The proposed concept arises from the requirements and initiatives of the current owner, who wishes to revitalize the area and transform it into a presentable seat of the company. The design is based on constructional-historical research and other analyses to maximize the preservation of the object’s historical values along with fulfilling the client’s needs and enriching the social life of the community.

This master’s thesis focuses on the reconstruction and new making use of Moravský Krumlov Chateau. The chateau’s premises include multi-purpose halls, leisure centres for the city’s inhabitants, a hotel and exhibition showrooms for tourists. The main idea was to design a “Chateau for the City”, that is to reconstruct the isolated chateau so that it meets the practical needs of the inhabitants of Moravský Krumlov. The new constructions of geometric shapes are designed to impress and, at the same time, reflect the needs of the operation of the chateau complex.

Annotation: The present thesis is dedicated to the former Czech queen and Austrian Empress Maria Anna of Savoy (1803-1884) and the location of her frequent visits, Northern Bohemia's castle of Ploskovice. Anna Marie and her husband Ferdinand V (1793-1875) chose the castle as their summer residence after the Emperor's abdication in 1848. In order to properly represent the dignity of the former ruler of the House of Habsburg-Lorraine, both outside and inside, it was necessary to adjust the palace significantly in quite a short time, which was successfully realised in the spirit of contemporary rococo style by Czech artists and craftsmen. The individual chapters of the thesis deal with the life story of Anne Marie and the changes of castle Ploskovice - its history, reconstructions, facilities and decorations, especially from the perspective of history of art.

Cultural and social object contains a social club, an orangery and a multipurpose hall. The community center will bring together non-profit organizations with a wide range of social services. The architecture of these buildings is completed follow-up spaces at the newly renovated chateau garden. Its architectural expression follows the Renaissance idea of emphasizing human dignity in all dimensions of his life.

The goal of graduation thesis is to describe current state of marketing mix in the chateau in Slavkov u Brna and to propose a new possibilities. The thesis is divided into two main parts. The first theoretical chapter has free parts: The genaral marketing strategy, The destination of tourism and The specification in tourism. The main goal of the first chapter is to describe differences in tourism. The second chapter (The aplication of theory to the concrete destination) is concentrated on chateau in Slavkov u Brna and South Moravian. The main topics are Characteristics of specific area, The situation analysis, The formulation of vision and goals in destination marketing, The selection of strategy and Marketing mix.

Is luxury consumption incompatible with simple living? ... or not? For most of the people the question and the answer are obvious. On the first sight, it seems that there is no compatibility at all. How can luxury that is often connected and used as a synonym for opulence, excessive useless things and so on be even placed in one sentence with such a frugal concept as simple living? The purpose of this thesis is to define the framework and the issues that arise when putting the two concepts together. The findings of the thesis can be treated in deeper research that can follow and be inspired by this thesis. In order to prove and explain the analytical part, the findings are applied on real life examples. The theoretical part defines what luxury is, what its specific attributes are and why it stands apart from the "traditional" marketing approach. What is more, the impact of internalization and globalization on the luxury products and services is particular and cannot be treated in the same manner as for the mass consumption brands. The second analytical part treats the concept of simple living, the common misunderstandings and the philosophy of the concept. The two concepts are then put together in order to search for some for the points in common and the incompatibilities. The last chapter is dedicated to a practical illustration of the theory stated. Five star spa hotel and forest retreat Chateau Mcely is used as an example of luxury meeting simple living in some areas. The hotel is briefly introduced starting with the history of the building and then the modern history of the today's hotel after it was acquired by the actual owners, Inéz and James Cusumano. The mission statement and the principal idea of the project are detailed same as is the marketing mix of Chateau Mcely. And finally, the sustainability and ways of creating it are presented in order to underline the symbiosis of luxurious hotel and simple living, at least in some domains.

The primary goal of my thesis is to develop a proposal of a project which would be focused on tourism development of the historical complex of Klenová; this complex is located in the Klatovy district in the region of Pilsen. There are two remarkable sights in this area, a) the ruin of the medieval stronghold of Klenová and b) the chateau of Klenová. Both of these are loosely connected to other historical sights and together they create an interesting face of the typical Czech landscape. Emerging from the executed SWOT analysis and subsequent SWOT matrix, the trouble spots have been identified and they became the source for the definition of strategic underdeveloped areas. These areas are appropriate to focus on and they are a part of the overall strategy. Next, these areas, which are in accord with the objectives of the project, are aimed to eliminate deficits and obstacles in the given locality. The areas in question are as follows: {$\bullet$} Tourism offers concerning products. {$\bullet$} The quality of service. {$\bullet$} Marketing and keeping the visitors informed. {$\bullet$} The infrastructure of tourism. Within the framework of these areas, partial targets have been determined. These targets are the source of consequent strategic measures. There is a certain amount of weaknesses to the castle area of Klenová. One of the major shortcommings is that guests tend to spend a short period of time in the area and that the infrastructure of the tourism is by no means sufficient. Furthermore, the quality of the services provided is below standards and tourists are confronted with lack of information concerning overall services. Finally, tourists are not given a sufficiently wide range of possibilities to spend their free time. The chateau of Klenová is always going to be a most important sight, but some refinements could be put into action to heighten the interest of tourists and to increase competitiveness towards other important sights. To interconnect a couple of cultural and historical sights into a single unit is more attractive for visitors, increasing attendance as well as extending the period of time the tourists are willing to spend in the area. The most effective way to connect sights in a comparatively small area seems to be an educational nature trail leading from one heritage landmark to another. The main goal of this thesis has been accomplished by the creation of a nature trail called "In the steps of ancient times, Klenova {--} Týnec {--} Loreta". The castle, the chateau of Klenová and its surroundings should provide the visitors with a wide range of possibilities to spend their free time. Morever, it should make them actually want to spend their free time in the particular area and make them want to come back. Simultaneously, all existing services should be provided on a satisfactory level while the organizational methodology and management should be improving at the same time.

Background: First institution specialized in treatment of alcohol was opened by Bedrich Konarik-Becvan in 1911 in Velke Kuncice. This hospital was closed in 1915 and therefore there was the necessity of creation of the new medical institution. The czechoslovak abstinent association along with Bedrich Konarik found suitable premises and then in 1923 the second anti-alcoholic institution in Tuchlov was opend. Aims: The aim of this thesis is to map the existence (commencement and the expiry) of Abstinential pension Chateau Tuchlov. Use historical documents to describe the composition of the patients, their succesful/unsuccesful treatment attempts, and which therapeutical procedures were used. Methods: The content quality analysis of historical documents, which have not been yet completed has been used for the data collection. The key information are archive sheets from the National Museu archive, so like periodical magazines "Vyssi narod" and "Zdravy lid". Results: Since 1908, when Bedrich Konarik - Becvan began publishing about the alcohol addiction, he pointe dout the necessity of creating the new facilities focused on the treatment of this addictive substance. After the closure of Velke Kuncice medical center, he grabbed the possibility of creating of the new medical institution, and so react to...