Thesis (Ph. D.)--University of California, San Diego, 1999. / Vita. Includes bibliographical references (leaves 589-609).

Thesis (M.A.) - Carleton University, 2006. / Includes bibliographical references (p. 89-92). Also available in electronic format on the Internet.

Thesis (Ph.D.)--University of Western Sydney, 2006. / A thesis presented to the University of Western Sydney, College of Business, School of Marketing, in fulfilment of the requirements for the degree of Doctor of Philosophy (Marketing). Includes bibliographies.

No description available.

The purpose of this dissertation was to investigate how and why children’s influence in purchase decisions might vary under different types of families. It was conceptualized that children in different types of families are socialized into different status roles and that these differences in socialization, in turn, would have varied implications for children’s influence. Specifically, it was hypothesized that peerness in parent-child relations and children’s household responsibility would be greatest in single-parent families, less in reconstituted families, and least in intact families. In addition, parental coalition formation, parental restrictiveness, and parental nurturance were expected to be greatest in intact families, less in reconstituted families, and least in single-parent families. Children’s influence was hypothesized to be positively related to peerness, household responsibility, and nurturance, and negatively related to parental coalitions and restrictiveness. Hypotheses were tested using convenience samples of adolescents and one of their parents. Results generally failed to support the model: however, a number of methodological limitations that may have affected the study's outcomes were also present. / Ph. D.

by Pok Fook Sun. / Questionnaire in Chinese. / Thesis (M.Phil.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 134-141). / Acknowledgments --- p.i / Abstract --- p.ii / Chapter Chapter 1: --- Introduction --- p.1 / Chapter Chapter 2: --- Literature Review --- p.5 / Chapter A. --- Regulation of TV Commercials --- p.5 / Chapter B. --- Areas of Concern --- p.7 / Chapter C. --- Understanding the Selling Intent of TV Ads --- p.9 / Chapter D. --- "Effects of TV ads on Children's Cognitions, Attitudes, and Behaviors" --- p.10 / Chapter E. --- Effects of TV Ads on Consumption Behaviors --- p.12 / Chapter F. --- Effects of TV Ads and the Parental Influence on Children's Consumption Behaviors --- p.17 / Chapter G. --- Findings from Local Researches --- p.18 / Chapter Chapter 3: --- Theoretical Framework --- p.22 / Chapter A. --- Overview --- p.22 / Chapter B. --- Theory of Consumer Socialization --- p.23 / Chapter C. --- A Conceptual Framework for Consumer Socialization --- p.27 / Chapter Chapter 4: --- Research Design --- p.32 / Chapter A. --- Research Objectives --- p.32 / Chapter B. --- Variables and Operational Definition --- p.33 / Chapter C. --- Hypotheses --- p.40 / Chapter D. --- Sampling --- p.45 / Chapter E. --- Data Collection --- p.45 / Chapter F. --- Coding Procedure --- p.46 / Chapter G. --- Statistical Analysis --- p.47 / Chapter Chapter 5: --- Data Analysis --- p.49 / Chapter A. --- Respondents' Profile --- p.49 / Chapter B. --- Scales Reliability --- p.61 / Chapter C. --- Hypotheses Testing --- p.68 / Chapter Chapter 6: --- Discussion of Research Findings and Implications --- p.96 / Chapter A. --- Overview --- p.96 / Chapter B. --- Effects of Social Structural Variable --- p.96 / Chapter C. --- Effects of Age --- p.101 / Chapter D. --- Effects of Socialization Agents --- p.102 / Chapter E. --- Implications --- p.108 / Appendix / Chapter I. --- Television Code of Practice on Advertising Standards --- p.115 / Chapter II. --- "Enrollment Statistics, Hong Kong Education Department, 1995-96" --- p.118 / Chapter III. --- List of Sampling Units --- p.119 / Chapter IV. --- Sample Letter of Request --- p.120 / Chapter V. --- Sample Questionnaire (English Version) --- p.121 / Chapter VI. --- Sample Questionnaire (Chinese Version) --- p.128 / References --- p.134

This study explored the inferences male children held about the brand personality. The sample included 46 male fifth graders. Personal interviews were conducted and the results were compiled and interpreted using descriptive statistics. Four subject areas were addressed: identification and inferences about brand personality, sources of inferences, children's ability to make inferences about other children based on brand personality, and application of brand personality to self. Results indicated children make inferences about brand personality, make inferences about other children based on brand personality, and apply brand personality to themselves. An attempt to identify sources of inferences was inconclusive.

[Truncated abstract] Children have become an important consumer segment for marketers because of their potential in purchasing and the influence they have on family purchasing decisions. Marketers may not only want to influence children's spending today, but they are also grooming them for long term loyalty. Children are surrounded by sophisticated promotional techniques such as product placements which are presumed to be capable of influencing their purchase and request decisions. It has been argued that the processing of product placements works differently to traditional advertising. Placements are thought to form an impression in the mind of consumers without them being aware of this happening. These impressions may influence their purchase decisions. The consumer's inability to remember incidental exposure to a brand, or to know that these prior exposures are influencing their judgment, is an important factor that defines the effectiveness and potential deceptiveness of product placement. Young children, with more limited cognitive abilities than adults, could perhaps face more difficulty in grasping the difference between promotional and editorial content in the form of a children's magazine placement. Their inability to distinguish commercial from non-commercial content, and the intent of the promotion message, would appear to make young children vulnerable to the effects of the placement message. Children's processing of persuasion knowledge, or their ability to differentiate commercial from non-commercial and the knowledge of commercial intent, are suggested to be less vulnerable to the message. Three different studies (Study I, Study II and the main study on children) using the samples of children's magazines and children themselves were conducted. ... This stored information may have been used in a favourable way at the time of decision-making which may have influenced young children to like the placed brand. A possible explanation of such behaviour could be that as the child becomes deeply bonded with the magazine material, that child could have social interaction with friends who share a similar bond. This could result in a child having a greater influence on their friends. One of the implications of this study for a marketing organisation is the potential usefulness of material connectedness to a magazine when purchasing advertising space in children's magazines. It may also suggest a construct that may form criteria to use across media. Connectedness may be a surrogate for a measure of media 'engagement.' Product placement normally does not identify a sponsor. Placements have been criticised as an unethical practice because this technique attempts to trick vulnerable child consumers. If a majority of children in the sample knew the commercial nature and intent of a product placement, then it is difficult to rationalise this form of execution as misleading because it was placed. This study offers insights and information on the ways children make decision after exposure to a product placement, a technique which has been criticised as a deceptive 'masked' method of communication. Perhaps, product placement may not be as deceptive as many critics claim. This study found that public policy makers should revisit the policy on children's media, especially on masked techniques like product placement.