UME Friluftsliv is a mobility solution focusingon Rural coliving communities. The author hasexperienced the huge transition of urbaniza-tion. After more than 15 years of urban life,the author occasionally missed the old daysand questioned if there was any other choice.During the study in Sweden, the author learnedthe Scandinavian concept “Friluftsliv” whichtranslates literally as free air living. It is a lifestyleattaching much importance to connecting withnature and spending time outdoors. The authorhad practiced along the journey and benefitedfrom it a lot. Hence, Friluftsliv was chosen as theproject theme to promote such a lifestyle and toevoke the audience to join.During the research, it was found that with amore flexible working pattern, coliving becameincreasingly popular and promising. And thecommunity spirit is the core. Among diversecoliving spaces, coliving in rural regions offerscommunities and more outdoor explorationopportunities, while the locations are likely onthe radar. For better understanding, the authorconducted a case study on the Arctic Cowork-ing Lodge, which is located in Lofoten Islands,Norway.The creative process is based on the case studyresults of Arctic Coworking Lodge, enhancingthe rural coliving experience for everyone wasthe priority. Collaborating with colleagues, thepackage was defined by mock-up in the stu-dio as a space configuration of concentrate,exchange and relax. Hand sketching was usedprimarily for initial exploration, and then build-ing up 3D drafts helped to coordinate variouscomponents into the package. The design focusof this project is the community spirit. Modulardesign was applied to make the vehicle versatilefor the different persona in different scenarios.The concept is the modular interior componentscan be detached and shared out to supportoutdoor activities.

Titel: Från avfall till resurs: Hinder och möjligheter för uppskalning av cirkulära affärsmodeller i klädindustrin Bakgrund: Dagens resursutnyttjande är inte hållbart och det ökade fokuset kring cirkulära lösningar uppmanar till både behov och intresse för förändring. Dessa anpassningar handlar bland annat om att övergå från en linjär till en cirkulär affärsmodell för att göra bättre nyttjande våra resurser. Cirkulära affärsmodeller blir allt viktigare, men hur dessa kan skalas upp finns utrymme att vidare studera. Syfte: Syftet med denna studie är att identifiera centrala faktorer som har inverkan påskalbarheten av cirkulära affärsmodeller i klädindustrin. Metod: Studien använder en kvalitativ forskningsstrategi med en fallstudiedesign. Forskningsperspektivet i studien är hermeneutiskt och har kompletterats med en abduktiv ansats för att vidareutveckla det hermeneutiska tillvägagångssättet och skapa förståelse. Empirin i studien baseras på nio semistrukturerade intervjuer med både företag och experter från olika multinationella företag. Slutligen används en tematisk analys som analysmetod. Slutsats: Studien har identifierat sex hinder och sex möjliggörare för att skala upp den cirkulära affärsmodellen i klädindustrin. Dessa faktorer identifierades utifrån en analysmodell som byggde på strukturell, strategisk och operativ nivå där vissa faktorer var mer centrala än andra. De hindrenmed den mest avgörande betydelsen för uppskalning av cirkulära affärsmodellen var; eftersläpande och bristfälliga regelverk, komplexa värdekedjor och resurstillgänglighet. De möjliggörarna med den mest avgörande betydelsen var; proaktiva regelverk, samarbete och partnerskap och resurseffektivisering. / Title: From waste to resource: Barriers and enablers for scaling up circular business models in the clothing industry Background: The current use of resources is not sustainable and the increased focus on circular solutions is prompting both the need and interest in change. These adaptations include moving from a linear to a circular business model in order to make better use of our resources. Circular business models are becoming increasingly important, but there is room to study how these can reach scalability. Purpose: The purpose of this study is to identify key factors influencing the scalability of circular business models in the fashion industry. Method: The study utilizes a qualitative research strategy with a case study design. The research perspective in the study is hermeneutic and has been complemented with an abductive approach to further develop the hermeneutic approach and create a modified understanding. The empirical data in the study is based on nine semi-structured interviews with both companies and experts from various multinational corporations. A thematic analysis is employed as the analytical method. Conclusion: The study has identified six barriers and six enablers for scaling up the circular business model in the clothing industry. These factors were identified using an analytical model based on structural, strategic and operational levels, with some factors being more central than others. The barriers with the most crucial importance for scaling up the circular business model were; lagging and inadequate regulations, complex value chains and resource availability. The enablers with the most crucial importance were; proactive regulations, collaboration and partnerships, and resource efficiency. Keywords: Circular business model, resource management, clothing industry, scalability.

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