Clarks Crossing, FbNo-24, is a farmstead site occupied during the late nineteenth century by John Fowler and Maggie Clark. It was during the excavation of this site during the Department of Archaeology Historical Archaeology Field School (2002-2005) at the University of Saskatchewan, under the direction of Dr. Margaret Kennedy, that interesting patterns in the ceramic assemblage were observed. There seemed to be a preference in the assemblage for moulded relief decorated white granite ware ceramics. This research was undertaken to explore that preference and possible meanings behind it. Three avenues of study are undertaken to accomplish the goal of learning more about the relationship between ceramics, consumer behaviour and the sociocultural landscape of the nineteenth century west. These avenues are as follows; a historical and archaeological study of the Clarks and the site of Clarks Crossing, a discussion of white granite ware ceramics and the issues regarding its classification, and an analysis of the ceramics at Clarks Crossing including an examination of the ware types, the makers marks, and the decorative technique and images found on the ceramics.<p> The behaviour of consumers can be influenced by several factors, including marketing and group membership or identity. Marketing can be a separate influence but it can also be seen as a factor in creating a perceived group identity. This thesis explores the influences on consumer behaviour in ceramics, specifically the ceramics of Clarks Crossing. It will discuss the implication that the ware type and decorative images on the ceramics act as the material manifestation of such influences.

Clarks Crossing, FbNo-24, is a farmstead site occupied during the late nineteenth century by John Fowler and Maggie Clark. It was during the excavation of this site during the Department of Archaeology Historical Archaeology Field School (2002-2005) at the University of Saskatchewan, under the direction of Dr. Margaret Kennedy, that interesting patterns in the ceramic assemblage were observed. There seemed to be a preference in the assemblage for moulded relief decorated white granite ware ceramics. This research was undertaken to explore that preference and possible meanings behind it. Three avenues of study are undertaken to accomplish the goal of learning more about the relationship between ceramics, consumer behaviour and the sociocultural landscape of the nineteenth century west. These avenues are as follows; a historical and archaeological study of the Clarks and the site of Clarks Crossing, a discussion of white granite ware ceramics and the issues regarding its classification, and an analysis of the ceramics at Clarks Crossing including an examination of the ware types, the makers marks, and the decorative technique and images found on the ceramics.<p> The behaviour of consumers can be influenced by several factors, including marketing and group membership or identity. Marketing can be a separate influence but it can also be seen as a factor in creating a perceived group identity. This thesis explores the influences on consumer behaviour in ceramics, specifically the ceramics of Clarks Crossing. It will discuss the implication that the ware type and decorative images on the ceramics act as the material manifestation of such influences.