The diploma thesis focuses on growing phenomenon of the "new generation" of the Czech arts and cultural philanthropists and their motivations. The first part exposes the theoretical concept of philanthropy and further describes the patronage of arts and culture in the historical and contemporary contexts of both the foreign and the Czech world. The thesis also provides a brief overview of theoretical concepts analysing altruistic behaviour and the overview of current outputs from international researches that examine who philanthropists are and what are their motivations for giving. The author further focuses on defining the Czech patrons and the obstacles they face in the Czech Republic. A key part of the report consists of the carried out qualitative research based on semi-structured interviews with eleven new representatives of Czech cultural and art patronage. The research objective was to explore attitudes to philanthropy in general, to arts and culture in particular and to reveal motivations of philanthropists leading to their support of arts organizations and entities. Based on a comparison of the research outputs to outputs of selected international studies, the author finds out that in the most cases Czech patrons have more or less the same motivations to support arts and culture (etc.) as...