From a social constructivist perspective (SCP) we analyse TV-commercials’ success. We address the following questions: Does the customer co-create meaning, and, more specific, is a commercial more successful if a customer plays a co-creating role? If so, both the customer and her experience, as well as the commercial, play a significant part in explaining the commercial’s success. As independent constructs to explain commercials’ success we used storytelling, indicating the commercial’s part, and experiential conclusiveness, indicating the customer’s part. We found support that the customer and seller via the commercial co-create meaning and coordinate their activities.

Thesis (M.B.A.)--University of Hong Kong, 1997. / Includes bibliographical references (leaf 85-86).

The media, specifically tabloids, have the potential to portray poverty-related issues in a manner that informs the public and government about the experiences of people living in poverty so that it can be tackled with urgency. Poverty has blighted the lives of many, especially women, children and widows in Cameroon. The role of the media in reporting the plight and suffering of the ‘masses’ potentially shapes the way in which these issues are handled by those in authority. The study notes that the tabloid press has the potential to expose certain experiences of ordinary people thereby constituting that alternative sphere for the disadvantaged. The study investigates the manner women are represented in The Post which is an English tabloid published in Cameroon. The representation of women in this study looks at the institutional policies which drive the representation of women in news constructs, analyses the news values which shape news production, and uses Thompson’s modes of ideology to unravel the underlying meanings in the reported stories. The study is inspired by the claims that since women make up the majority of the world's poor, so too would media representations depict them as such. It utilises thematic analysis to understand the manner in which women are represented in The Post. It also uses interviews with the regional bureau editor of the North West region to probe what news values and institutional policies drive the stories on women’s poverty. Document analysis is used to better comprehend the institutional guidelines which govern the representation of women during the month of March 2009.

Since the emergence of business journalism as a genre within the broad spectrum of news reporting, most of the scholarly works into its development have focused on growth in the western (that is developed) world. This indicates that very limited research has been done in the field of business journalism in the developing economies. Thus there exist gaps in understanding the practice of business journalism in Africa and part of this is rooted in how the practice is defined. This study aims to shed light on the practice of business journalism in this African context. It explores the onset and development of business journalism and its evolution in Africa. The main focus in this case study was to understand the definition of business news in the specific context of the Cameroon Tribune. Individual in-depth interviews were used as the main (primary) data collection method along with observation and cursory reading as complementary (secondary) methods. This study is influenced by the sociology of news production which foregrounds theoretical frames such as news construction and gatekeeping. Findings from this study reveal that business news at the Cameroon Tribune is elitist, essentially defined around personality and, is in the most part, development news. Additional findings indicate that the absence of any editorial guidelines leaves most reporters secondguessing how to please management with socialised values mostly acquired through peer learning. In conclusion, this study advances the necessity for the Africanisation of business news. This would entail reporting financial, economic, consumer, and corporate affairs, from a vocabulary and composition context that unveils much exchange taking place in the lives of many Africans.