This thesis focuses on the process of establishing a new on-line store. The on-line store will offer bee products and beekeeping equipment. The thesis is divided into three parts. The first part is theoretical and describes all needed terms and legal requirements, necessary for an understanding of the on-line store establishment process. Necessary analysis, used for business plan preparation and complex vision evaluation of the future company, are made in second, analytical, part. The last part is oriented on the practical implementation and survivability of the project. It describes in detail how the company should work, what it should produce and how an online sale is going to work.