Tesis doct.--Madrid--Universidad, 1956. Titre de soutenance : El problema de la comunicación en pedagogía. / Bibliogr. p. [315]-317.

Diss.--Münster (Westfalen)--Universität, 1988.

Diss.--Linguistik--Leipzig, 1981. / Bibliogr. p. 284-310.

<p> The purpose of this study was to formulate a preliminary conceptual perception about how Kuwaiti college students in the United States use and perceive electronic media. This qualitative study has sought to recognize the utilization habits and perception of Kuwaiti college students in the USA toward electronic media. The study examines the reasons for the high degree of dependency on electronic media by Kuwaiti students in the USA and the most significant features and properties that are available by electronic media, which attract youth attention. This research conducted semi-structured, in-depth interviews with a sample of 15 Kuwaiti college students in the United States. It was concluded that Kuwaiti college students are the major users of recent technology and pioneers of electronic and social media. It also seeks for future investigations to understand whether the demographic characteristics of Kuwaiti college students are affecting their media utilization habits. </p><p>

Notre travail de thèse s’inscrit à la jonction de trois axes théoriques traditionnellement disjoints : la persuasion (Bromberg et Trognon, 2006 ; Girandola, 2003), l’engagement (Joule et Beauvois, 1998, 2002) et les représentations sociales (Moscovici, 1961). En situation de communication engageante, les individus réalisent un acte préparatoire avant de prendre connaissance d’un message à visée persuasive. En ce qui concerne le concept des représentations sociales, les chercheurs étudient les croyances communément partagées par les membres d’un groupe et leur structure. La théorie du noyau central (Abric, 1976) pose qu’une représentation sociale est composée de deux types d’éléments : centraux vs. périphériques. L’intérêt de ce rapprochement théorique est d'allier plusieurs champs théoriques traditionnellement disjoints dans le processus lié au changement d'attitude et de comportement. L’idée centrale de notre travail peut être posée en ces termes : dans quelle mesure une procédure de communication engageante peut-elle être optimisée en activant des éléments centraux d’une représentation sociale dans l’acte préparatoire et le message ? / Our thesis is at the junction of three traditionally separated theoretical axes : persuasion (Bromberg et Trognon, 2006 ; Girandola, 2003), engagement (Joule et Beauvois, 1998, 2002) and social representations (Moscovici, 1961).

<p> The TV industry is a competitive marketplace with rapidly realigning powers and players, fueled by an environment of intense conglomeration and consolidation. The present study focuses on three facets of this industry that are inextricably related to competition: (1) government rules, regulations, and policies; (2) the role of TV content production; and, (3) the role of consumer behavior and preference. Further, it explores the technology behind TV, as television distribution is intrinsic to the future of the industry. </p><p>

Thesis submitted in fulfilment of the requirements for the degree Magister Technologiae: Public Relations Management in the Faculty of Informatics and Design the Cape Peninsula University of Technology 2013 / The perception that an organisation wants its stakeholders to have is its desired identity. Its actual identity is what the stakeholders actually know or think about the organisation (Walker, 2010: 366). Stakeholder loyalty is an invaluable and positive consequence of any organisation’s effective communication. An organisation’s management should be proactive in the face of any negativity (finding its way into businesses and in the fragile and sensitive circumstances of stakeholder relationships). There is a gap between organisations and their specific stakeholders as a cumulative result of misinformation or lack of information. Organisational communication, especially via the press, enhances sustainable stakeholder loyalty, which contributes to an organisation’s advantages and economic essences. The purpose of this study is to explore the dynamics of stakeholders’ effective organisational communication via the press and media reports on Eskom, and to identify and isolate critical elements in this dynamic process. Although the study is primarily explorative and descriptive, public press reports will be analysed to contribute to the larger purpose of exploration and description. This research draws on the aims of corporate reputation to assist organisational insiders and external stakeholders to activate positive organisational behaviour with consideration of media interpretations in order to answer the problem statement. The fact that Eskom is a government parastatal which was established to supply and regulate electricity with no other competitors does not imply that they do not have to work on a positive brand image, perception and stakeholder satisfaction. This is even more pertinent when it is argued that the taxpayer’s money is used for much of the excessive spending that the senior employees ostensibly enjoy. Whether an organisation is small or big, its priority of relevance is not placed on competitive success, but on its image with all its stakeholders at all times. In considering stakeholders’ perceptions, there are huge business expansion possibilities for corporate bodies and organisations whose business mission statements reflect stakeholders’ satisfaction and retention. This research applied content analysis, which exhibits both qualitative characteristics (description of variables and categories) and quantitative features (numeric evaluation of data) in the investigation, description, discussion and analysis of the collected data. The data comprised media reports on Eskom, as presented by the Cape Times, the Mail and Guardian and the City Press - three reputable South African newspapers. These reports were gathered within a period of one year: 1st July 2010 to 30th June 2011. A semi-structured interview was used to substantiate Eskom’s stakeholder values and concerns against the backdrop of the newspaper report claims. The outcome of this study points to the need for organisations to effectively communicate with stakeholders in and through the media on trends within the organisation, prevailing issues, management policies, change of prices and costs of goods and services. This collectively re-defines and strategically re-positions the mutual relationship of organisations and their key stakeholders by drawing strong links between the literature survey and the provisions of appropriate findings and recommendation imperatives for corporate communication specialists. This research could be useful to academics and practitioners, as it highlights the importance of effective organisational communication as a precursor to stakeholder loyalty. The findings of the study revealed that while Eskom, as an organisation, was making huge profits and sharing surplus bonuses, they remain insensitive to the complaints of their stakeholders. Effective organisational communication was discounted and compromised, as the stakeholders were deprived of proper information that could stimulate and sustain their loyalty towards the organisation.

Thesis (MTech (Public Relations Management))--Cape Peninsula University of Technology, 2011. / Effective organisational communication engenders a good communicative environment for better management-employee's relationship, which will in turn translate into positive employees' productivity. Thus, organisational communication in the context it was considered in this study involves interaction among diverse internal public from management to employees or vice versa. This dissertation has explored organisational communication in a college with the following main objective in mind: To evaluate the functionality of organisational communication. To realise this objective, relevant literature review was conducted. The literature review focused, among others, on different types of organisational structures in terms of how the different structures influence communication flow and power dynamics in an organisation. Following this, different flows of communication such as downward communication, upward communication, horizontal communication, and diagonal communication were discussed.

The main problem of this study was to assess the communication strategies used by GIRSS to achieve organisational goals. To address this problem, a theoretical study was undertaken to identify the communication strategies used in organisations. The theoretical guidelines for effective communication were integrated into a communication model, which consisted of the following components: · The establishment of organisational communication structures; · The selection of appropriate communication media; IV · The management of communication barriers; and · Addressing the challenges in organisational communication. Based on the model, a survey questionnaire was developed to assess the extent to which GIRSS made use of these strategies. The questionnaire was administered to both managers and non-managers in the organisation. Due to the distance between South Africa and China, the questionnaire was administered via e-mail. The empirical results revealed that some of the theoretical guidelines were followed, but there was room for improvement in terms of communication strategies used at GIRSS. Specifically it was found that many barriers existed as a result of status and other differences, which influenced communication in the organisation. Communication in organisations is very important as it contributes to goal attainment, satisfaction, cooperation and problem-solving. Communication is a skill that can be learned, and managers as well as employees should consider the results of the study to initiate changes to the communication strategies used in the organization.

"Communication" has been described as one of the busiest crossroads in the study of human behaviour. Workers in many disciplines have stressed the importance of knowledge about communication to their own work as well as contributing to the general pool of literature on the various aspects of the subject. Intro., p. 1