The main research of the study was: How is integrated communication applied in the UKZN AIDS Programme at Westville Campus? The following six subsidiary research questions were formulated to address this topic:  How is communication aligned with the strategic focus in the UKZN AIDS Programme?  How consistent are messages and media used in and outside the UKZN AIDS Programme?  What is the status of infrastructure for integration within the UKZN AIDS Programme?  What is the status of internal stakeholder orientation and differentiation in the UKZN AIDS Programme?  What are the mechanisms put in place to coordinate communication efforts and action within the UKZN AIDS Programme?  What is the status of free flow of information within the UKZN AIDS Programme? A qualitative research design was conducted using field and survey research. These two research methods may be used for descriptive, exploratory, and explanatory research (Mouton 1996:232). Descriptive and exploratory field and survey research were used to ascertain the integrated communication applied in the UKZN AIDS Programme. Data was collected from sixteen UKZN AIDS Programme employees and eight students using semi-structured focus group and in-depth interviews respectively. Data collected was analysed using thematic analysis a technique that involves identifying, analysing and reporting in detail patterns or themes within data.The study found that the UKZN AIDS Programme focuses mostly on the University as its main stakeholder. Therefore, there is little emphasis on employees and students. Besides, the study revealed that there is poor alignment of the programme’s communication strategy with the programme’s strategy. To achieve the UKZN AIDS Programmes’ strategic objectives and mission, there is need to reassess the efforts of the programme and re-strategise. Findings on the consistency of messages and media in the UKZN AIDS Programme reveal that all communications are managed by senior employees and consistent in terms of programme identity by using the university identity, and website messages. The status of the consistency of messages and media in the programme can be improved if a comprehensive approach can be used in communicating internal messages. Findings on the consistency of messages and media in external communication show that the programme tries to communicate different prevention messages using channels favoured by students. However, channels such as drama and peer educators have weaknesses that need to be addressed in addition to employing diverse communication channels. Findings show that some of the messages communicated are relevant in the sense that they address students’ sexual risk behaviour while others are not as they are off tangent such that they address issues students are not concerned about. In addition, findings show that peer educators were not exemplary in their work while drama programmes did not allow students to actively participate in the prevention activities. On infrastructure for integration, the study found that there is infrastructure and several prospects for information sharing in the programme created by information technology though not fully explored. With regards the free flow and sharing of information, the study established that the required systems for communication exist but not adequately utilised. Findings on the co-ordination of communication efforts and actions to promote integrated communication show flaws. Departments in the programme function in silos due to lack of cross-functional planning. The integrated communication conceptual framework used in the study was useful in making the study successfully ascertain integrated communication applied by the UKZN AIDS Programme. The conceptual framework can therefore be used to underpin any research topic on health integrated communication. / Communication Science / MA (Communication) / 1 online resource (v, 222 leaves)

L’objet principal de cette recherche est la méthode Operguid. C’est une méthode d’organisation concernant les modes opératoires, encore appelés procédures collectives, qu’il faut mettre en œuvre pour démarrer ou arrêter les installations de production d’une raffinerie de pétrole. Dans les faits c’est un ensemble, à chaque fois, unique comprenant de de 1000 à 1500 opérations de base, partant d’un état initial ou de départ pour arriver à un état final. Le volume de procédures à la Raffinerie Total en Normandie était, au départ du projet en 1984, de 140 soit quelques 200 000 opérations à écrire, à tester et à capitaliser.Cette recherche démontre que les résultats obtenus (sécurité mais aussi productivité, technique, ergonomie, formation, qualité, planification, communication…) résultent d’une articulation singulière entre trois méthodes de management : gestion participative, gestion des connaissances et gestion de projet. Notre analyse est que les enjeux d’une telle articulation furent communicationnels notamment pour les ouvriers qui, au lieu d’être considérés comme de simples récepteurs de l’information, devinrent des participants actifs de la construction de sa signification. Il est bien sûr délicat de proposer, à partir d’une expérience passée, des résultats généralisables au contexte actuel de la gestion des entreprises. Nous pensons cependant que les problèmes actuels peuvent, parfois être mieux compris, lorsqu’on les apprécie avec un regard nourri par les enseignements du passé. / The problem statement of this thesis focuses on the institutional and communicational challenges linked to a major project; the normalization of the operating procedures in the Total refineries between 1984 and 1986. The use of workforce know-how formalization is, in this oil company, at the origin of a strong risk prevention culture. Around 1500 worker focus groups have been settled in the four French refineries since 1976, aiming to set up common knowledge on operations and methods in safety management. It is this workforce knowledge management and its transcription into normalization documents that we invite the reader to discover. We emit the hypothesis of an objective united continuity between the workforces and the management in a world wide sociopolitical setting that we know structured by risk issues. We want to prove that the challenges of such an articulation are primarily communicational; particularly for the blue-collar workers who, instead of being considered as simple recipient of the information, became active participants of the construction of its signification. Form a methodological standpoint we will lean on our proper experience in the Total Group. Project manager, directly responding to the director, we have coordinated the worker focus groups which, inscribed in a rigorous and hierarchically respectful methodology. We will have made it possible to rewrite, of 1984 to 1986, some 150 operating procedures, which represented some 200 000 operations to be written, tested and builded up. This project called « ©Operguid » has been deployed in refineries and then in offshore platforms from the Total Group all around the world. ©Operguid, implemented by our team has also been sold about fifty of refinery petrochemical and fine chemistry clients. This method has become an international standard and is still up-to-date nowadays.

L’objectif de cette recherche est de caractériser les discours qui construisent des acteurs-clés de l’univers politique européen en mouvance :les eurorégions. Des discours (institutionnels, économiques, médiatiques) produits en plusieurs langues au sujet de ces entités transfrontalières encore méconnues ont été recueillis sur le web, principal vecteur de la communication eurorégionale. Ils comportent au moins une occurrence du mot eurorégion ou de ses traductions. À l’aide d’une méthode qualitative adossée aux concepts éprouvés de formation discursive et de scénario sémiotique, la thèse relève les procédés mobilisés pour construire le nouveau référent collectif eurorégional. On montre notamment comment, dans le contexte spécifique de l’intégration européenne, l’appui sur l’histoire souvent fantasmée de la construction européenne encourage la transformation des acteurs frontaliers, déplace le cadre de leur action et propose les eurorégions en modèles d’une nouvelle Europe. En faisant du concept de groupe d’intérêt la pierre angulaire de l’analyse, la thèse met progressivement au jour des procédés de reconnaissance et de visibilité qui permettent aux eurorégions de devenir des entités collectives capables d’agir dans le monde social. La recherche se démarque par sa tentative d’inscrire l’analyse sémiodiscursive dans une perspective pluridisciplinaire :du point de vue méthodologique, le recours à la textométrie permet la modélisation d’un corpus multilingue non parallèle, matériau non encore traité en analyse du discours ;du point de vue de l’analyse, le recours à la science politique réactive le lien immanent entretenu par la notion de dispositif avec des enjeux de pouvoir. Il s’agit d’un travail qui tente d’apporter de nouvelles connaissances dans le champ encore peu exploré de l’analyse de discours d’appareils politico-administratifs transnationaux en lien avec le discours institutionnel européen. / Doctorat en Information et communication / info:eu-repo/semantics/nonPublished

Cette thèse a pour objectif de comprendre l’articulation des TIC dans l’activité communicationnelle des organisations. Ce qui nous intéresse, est d’analyser comment l’usage des objets mettent en relation, en tension les acteurs dans l’action collective. L’objectif étant d’analyser comment le travail de coopération se construit à travers l’usage des TIC. Il s’agira de saisir les règles et les mécanismes de l’ordre social dans les actes de communication médiée par ordinateur et de cerner la manière dont l’usager négocie ses interactions dans les relations d’interdépendance que suppose le travail collectif.Notre problématique est de comprendre comment le salarié s’approprie les technologies pour communiquer ? Comment il négocie dans ses interactions au sein de micros-réseaux ? Quels sont les rôles qu’il s’attribue dans la théâtralisation de lui-même ?Notre travail de recherche s’inscrit dans le champ de la communication des organisations et plus précisément dans l’étude des approches communicationnelles de la communication médiée par ordinateur au sein des organisations.Ce qui nous intéresse dans notre étude est de saisir, l’articulation entre TIC et travail coopératif, c’est-à-dire de comprendre comment les salariés ajustent leurs usages des technologies pour reconstruire des systèmes de coopération à partir des outils mis à leur disposition. / This thesis has for objective to understand the joints of information and communication technologies in the communication activity organizations. What interests us, is to analyze how the use of objects put in relation, in tension, the actors in the collective action. The objective being to analyze how the work of cooperation builds itself through the use information and communication technology. It will be a question of seizing rules and mechanisms of the social order in the acts of communication mediatized by computer and of encircling well the way the user negotiates his interactions in the relations of interdependence which supposes the collective work.Our problem is to understand how the employee appropriates information and communication technologies? How he negotiates in his interactions within microcomputing- networks? What are the roles that he appropriates in the dramatization of himself?Our research work joins in the field of the communication of organizations and more exactly in the study of the communication approaches of the communication mediatized by computer within organizations.What interests us in our study is to seize, the joint between information and communication technologies and cooperative Work, that is to understand how the employees adjust their practices information and communication technologies to reconstruct systems of cooperation from tools arrangement.

L'objet principal de cette recherche est la méthode Operguid. C'est une méthode d'organisation concernant les modes opératoires, encore appelés procédures collectives, qu'il faut mettre en œuvre pour démarrer ou arrêter les installations de production d'une raffinerie de pétrole. Dans les faits c'est un ensemble, à chaque fois, unique comprenant de de 1000 à 1500 opérations de base, partant d'un état initial ou de départ pour arriver à un état final. Le volume de procédures à la Raffinerie Total en Normandie était, au départ du projet en 1984, de 140 soit quelques 200 000 opérations à écrire, à tester et à capitaliser.Cette recherche démontre que les résultats obtenus (sécurité mais aussi productivité, technique, ergonomie, formation, qualité, planification, communication...) résultent d'une articulation singulière entre trois méthodes de management : gestion participative, gestion des connaissances et gestion de projet. Notre analyse est que les enjeux d'une telle articulation furent communicationnels notamment pour les ouvriers qui, au lieu d'être considérés comme de simples récepteurs de l'information, devinrent des participants actifs de la construction de sa signification. Il est bien sûr délicat de proposer, à partir d'une expérience passée, des résultats généralisables au contexte actuel de la gestion des entreprises. Nous pensons cependant que les problèmes actuels peuvent, parfois être mieux compris, lorsqu'on les apprécie avec un regard nourri par les enseignements du passé.

The main research of the study was: How is integrated communication applied in the UKZN AIDS Programme at Westville Campus? The following six subsidiary research questions were formulated to address this topic:  How is communication aligned with the strategic focus in the UKZN AIDS Programme?  How consistent are messages and media used in and outside the UKZN AIDS Programme?  What is the status of infrastructure for integration within the UKZN AIDS Programme?  What is the status of internal stakeholder orientation and differentiation in the UKZN AIDS Programme?  What are the mechanisms put in place to coordinate communication efforts and action within the UKZN AIDS Programme?  What is the status of free flow of information within the UKZN AIDS Programme? A qualitative research design was conducted using field and survey research. These two research methods may be used for descriptive, exploratory, and explanatory research (Mouton 1996:232). Descriptive and exploratory field and survey research were used to ascertain the integrated communication applied in the UKZN AIDS Programme. Data was collected from sixteen UKZN AIDS Programme employees and eight students using semi-structured focus group and in-depth interviews respectively. Data collected was analysed using thematic analysis a technique that involves identifying, analysing and reporting in detail patterns or themes within data.The study found that the UKZN AIDS Programme focuses mostly on the University as its main stakeholder. Therefore, there is little emphasis on employees and students. Besides, the study revealed that there is poor alignment of the programme’s communication strategy with the programme’s strategy. To achieve the UKZN AIDS Programmes’ strategic objectives and mission, there is need to reassess the efforts of the programme and re-strategise. Findings on the consistency of messages and media in the UKZN AIDS Programme reveal that all communications are managed by senior employees and consistent in terms of programme identity by using the university identity, and website messages. The status of the consistency of messages and media in the programme can be improved if a comprehensive approach can be used in communicating internal messages. Findings on the consistency of messages and media in external communication show that the programme tries to communicate different prevention messages using channels favoured by students. However, channels such as drama and peer educators have weaknesses that need to be addressed in addition to employing diverse communication channels. Findings show that some of the messages communicated are relevant in the sense that they address students’ sexual risk behaviour while others are not as they are off tangent such that they address issues students are not concerned about. In addition, findings show that peer educators were not exemplary in their work while drama programmes did not allow students to actively participate in the prevention activities. On infrastructure for integration, the study found that there is infrastructure and several prospects for information sharing in the programme created by information technology though not fully explored. With regards the free flow and sharing of information, the study established that the required systems for communication exist but not adequately utilised. Findings on the co-ordination of communication efforts and actions to promote integrated communication show flaws. Departments in the programme function in silos due to lack of cross-functional planning. The integrated communication conceptual framework used in the study was useful in making the study successfully ascertain integrated communication applied by the UKZN AIDS Programme. The conceptual framework can therefore be used to underpin any research topic on health integrated communication. / Communication Science / MA (Communication) / 1 online resource (v, 222 leaves)

ABSTRACT The researcher set out to gain an in-depth understanding of the possible influence of a reality-altering event on interaction behaviour (communication). The alteration in interaction behaviour referred to within the context of this study, is the communication phenomenon identified, explained and labelled as part of the study, which the researcher termed “re-communication”. This study partly aims at developing a re-communication conceptual framework that explains the re-communication phenomenon. In order to explain this unexplored communication phenomenon and develop a re-communication conceptual framework for it, the study focuses on how either strategic or spontaneous communication could be utilised in any reality-altering event to disclose information that would alter the co-constructed social reality between people. This information could be communicated either by the individual, who experienced a reality-altering event, or by persons or forms of communication external to the individual. Within the context of this study, the disclosure becomes the reality-altering event. Therefore, the proposed re-communication conceptual framework firstly addresses the elements that influence disclosure or non-disclosure. Secondly, it focusses on self-preservation communication strategies used to avoid disclosing or concealing the reality-altering event. Thirdly, the framework focuses on the actual reality-altering event, which, in this case, occurs when a gay individual’s sexual identity is disclosed to colleagues. Lastly, the framework looks at re-communication, which involves a perceived alteration in communication post-disclosure due to the altered reality. It is argued that the co-constructed social reality between a gay individual and a colleague is altered from a position of being unaware of the individual being gay to becoming aware. It is further argued that, because heterosexuality is regarded as the norm and the language and meaning ascribed to dominant symbols in society support heteronormativity, people often assume that a colleague is heterosexual and construct their reality based on this notion. Going into an interaction, both the gay individuals and their colleagues have their own social reality, which they have constructed through their experiences, as well as the co-constructed social reality they share with each colleague with whom they interact. This study was conducted within an interpretivist research paradigm and from the position of the theoretical foundation of symbolic interactionism, social constructionism and constructivism. A qualitative, exploratory research design was selected to collect the data by means of in-depth semi-structured interviews and narratives. Based on the insights provided by the participants, re-communication as a communication phenomenon was identified, explained and labelled and the resultant re-communication framework was developed. The re-communication conceptual framework was synergised by means of a thematic textual analysis and was guided by a number of assumptions and postulations arising from a strong theoretical foundation and a comprehensive literature review, which were supported by the findings. In this study, it was found that a reality-altering event is complex and multiple elements influence the way in which gay individuals’ sexual identity are disclosed or not disclosed within the organisational context. However, it has been discovered that communication is the vehicle for self-preservation and for disclosing information that will lead to a reality-altering event. Regardless of how small the influence or how limited the time, post the reality-altering event, the disclosure influences interaction behaviour (communication) and alters the co-constructed social reality between gay individuals and their colleagues. The colleagues go from a position of not knowing an individual was gay to knowing. It is noted that disclosure of a sexual identity and/or any other reality-altering event is not a once off reality-altering event, but rather a continuous process for gay individuals, because each time a new colleague enters the organisational contexts of gay individuals, they need to consider if – and if so, how – they want to disclose. In some cases, disclosure take places by others and the gay individual needs to decide how to deal with colleagues now knowing s/he is gay. The most significant contribution of the study is the identification, explanation and labelling of a previously unexplored communication phenomenon – that of re-communication – and the development of a re-communication conceptual framework that could contribute to the organisational reality in a two-fold manner. Firstly, such a framework will provide insights into and possible sense making of the disclosure experiences of gay individuals in the organisational context. Secondly, the outcome illustrates the importance of inclusive and positive organisational climates and/or cultures and the concomitant impact of positive engagements on organisational practices such as inclusive climates and cultures for sharing, employee loyalty, better team cooperation, trust among employees, increased employee wellbeing and more effective communication processes within organisations. / Communication Science / D. Phil. (Communication)