Thesis (M.A.(Research Psychology))-University of Pretoria, 2005. / Includes bibliographical references. Available on the Internet via the World Wide Web.

The thesis is devoted to describing the current on-line marketing opportunities and their application for the newly emerging hotel. The goal was to describe current technologies and suggest how to use them in hotels Moods.

This dissertation is a deep qualitative examination of intrafamily action during episodes of vacation planning and purchase. It serves as a metatheoretical counterpoint to the positivistic paradigm which dominates the literature. Employing the theory, Co-ordinated Management of Meaning, as theoretical framework, it seeks to reveal the social-constructed reality of intra-family meaning and action. Three cases are reported. Though demographically similar, these families co-construct accounts of vacation planning process and action which are widely divergent. The results indicate that vacation-planning and purchase is a contextually varied phenomenon which is analytically accessible through a rules perspective. Coherent intra-family meaning and action is identified by reference to context markers such as cultural pattern, family narrative, autobiography, biography, relationship, episode and age. Many different constitutive and regulative rules are reported. New light is cast on the varied local meanings of influence, vacation and consensus. Regulative rules are found to be a useful analytic device for examining intrafamily process. Families co-constructed dissimilar accounts of how they dealt with conflict in vacation purchase planning. These accounts rotate around systemic constructions of consensus, compromise and control. The findings call into question the universality of the knowledge claims of the dominant paradigm, whose concepts, constructs and claims do not capture the contextually varied processes expressed in intra-family action.

Thesis aims to assess recent trends in banking, focusing mainly on the marketing mix. While processing the thesis, the recent developments, which have a significant impact on modern trends in financial markets, are taken into account. The author analyze marketing approaches, financial statements, customer composition and other factors present in the GE Money Bank, a. s. Findings are formulated as recommendations for the marketing of GE Money Bank, a. s.

The aim of the master's thesis is to analyze present marketing strategy of company Helder and to suggest specific alteration of company's marketing strategy and also recommend direction which should company tend to in future. Theoretical part of thesis will be focused on basic concepts and techniques related to the aim of this work. In practical part of thesis will be introduced company Helder s.r.o. and its marketing strategy. Practical benefit from this work will be realization of analysis and marketing research. Its purpose will be to find out opportunities for company on B2C market. On the basis of the analysis and research results will be recommended adjustment of marketing strategy and specific marketing communication activities. Due to them could company increase its chance to succeed on the target market.

Title: Management of sporting event - 6 Nations Objectives: Target of the thesis is brought and defines problems with organization sport action 6 Nations. Whole organization will be describe and next will be analyzed the problems, with which the organizers had the opportunity to meet. With help of selected theoretic method will be on the conception of the project the next year show, how prevent and eliminate the arising situation so as the negative repercussion was least. The most important chapter is propagation of the action and options, that this part was the best result. Methods: With help of descriptive case study and date analysis of case study will be description organization of whole action that will be analyzed. On a questionnaire and discussion will be shown problems with propagation and will be devise the methods of propagation so as the propagations was the most intensive and reach target groups. In conclusion is done generalization the obtained results and setting assumptions to successful organization of sport enterprise. Results: Have been identified deficiencies in quality of propagation that wasn't focused on ideal target groups and thus not be met, which was set before the event. The main purpose was expand the water polo between people and get to water polo another young active...

Thesis is dealing with theoretical description of effective marketing communication and some its components. Practical part of the thesis is focused on the description of marketing campaign of the company SEAL Communication s.r.o. The result of the work is suggestion of marketing campaign for foreign markets of the firm. Moreover, the simulation of its realisation is also a part of the work.

This thesis deal with problems of marketing communication in pharmaceutical industry.The thesis is separated on theoretical and practical part. Theoretical part concern importance of marketing communication, describe and compare of particular tools of communication mix. Practical part is concentrated on doctor's marketing survey and the evaluation of actual marketing propagation tools. The final chapter analyzes the position of pharmaceutical companies, it reveals the main problems and gives possible suggestions for solutions.

This Master Thesis characterize the specification of marketing on the fishing tackle market. The theoretical part defines the basic marketing concepts and definitions which are initial for the practical part. Application part describes the market of fishing equipment and subjects, details the marketing activities of company engaged in the manufacture and sale of fishing tackle. Part of the Thesis describes the marketing research of shopping habits and brand awareness among consumers. Based on the description of the current marketing situation and marketing research, recommendations are established for the company for increase the loyalty of existing customers and increase of market share.

The main aim of this master’s thesis is to propose marketing strategy for the company LAUFEN CZ s.r.o. The theoretical part contains main marketing terms, which will be used for an analysis of actual situation and for marketing strategy proposal that will lead to the fulfilment of the goals.