The diploma thesis focuses on marketing communication of Craft Beer & Food pub U Vašinů. The first part is focused on theoretical knowledge of marketing and marketing mix. The second part contains an analysis of the environment and the current marketing communication. In the last part suggestions are presented to improve the current situation, which are based on analyzes.

The diploma thesis focuses on a proposal of suitable marketing and communication tools for a newly emerging company. The first chapter contains the theoretical basis of the thesis. The next chapter contains an analysis of a newly emerging company and a part of this analysis is marketing research. The last chapter suggests a solution for possible problems.

The thesis deals with the design of communication mix for FLEA micropho-nes. It explains important terms and principles related to current marketing issues. Then there is a detailed analysis of the current state of the company and a concrete pro-posal of the communication mix is created.

The work deals with the definition of basic concepts relativ to communicationstrategy. It also deals with the description and analysis of the communications mixselected charity project. This will include a summary of the result carried out its ownresearch, which examined the effectiveness of the tools of communication mix. Havingdefined the positive and negative kontrast chosen communication strategy of the project. Because of thein charitable projects and organizations over many specificcommercial organizations, and because these particularities and differences, of course, also reflected in the communication strategy, the specifics of thesedifferences, and addressed in this thesis due attention..

The dissertation is concerned with the analysis of the communication mix of the educational agency and publisher AMOS. The objective is to review present application of communication instruments and propose some modifications and utilisation of other instruments respecting the communication aims of the firm.

This paper analyzes attitude of Czech audience towards product placement in movies and PC games and explores its potential impact on Czech consumers' decision making. This paper also deals with the segmentation of product placement, its position within the communication mix, historical development of this technique and finally conclusions of the foreign studies.

The main subject of my diploma work is the analysis of the sport's sponzorship effectivity as one of the implement of the firm's communication mixt. This is made for the firm DEKTRADE inc., which is the main sponsor of the cycling team. For better illustration of the sponzorship's function in sports the work is firstly focusing on sports as a marketing branch, then defines sponzorship from the economic and law points of view, maps out its development, shows the possibilities in using it in the field of sports, determines its position in the communication mix of the firm and introduces the possibility for measuring the effectiveness of the capital investments putting in sport's sponzorship. There are also methods of the sponzorship's efficiency assessments in the dissertation. Concretely the survey of the sponzorship's response, general knowledge of the mark and media monitoring. At the conclusion of this work is the reccomendation for improving of the existing situation.

This diploma thesis provides the overall overview about sales promotion as part of communication mix. Using of this tool became very important part of the business during past years. Also some market segments became fairly dependent. As example can be provided FMCG market, where Procter & Gamble one of the dominant player is. P&G is always trying to approach in innovative way and thanks to that it is coming with very interesting initiative solutions (for example Pampers UNICEF). This initiative also as usual promotion is evaluated from effectiveness point of view at the end of this thesis.

The main goal is to carry out a detailed analysis of the communication strategy of a company working in construction industry in the Czech market. Analysis is focused on the issue of the communication mix and appropriate application of instruments, depending on specific projects. Also included is a comparison of instruments used in the communication mix of the company with instruments used in the field on the domestic or foreign markets.

This thesis deals with an analysis of marketing communication in two selected companies operating multiplexes. It is Premiere Cinemas Czech s.r.o and Cinestar s.r.o. The thesis is devided into a theoretical and practical part. Theoretical part focuses on marketing mix of services and particularly communication mix. Practical part compares marketing mix of both companies, their differences in individual parts and it aims at the tools of communication mix, especially sales support tools. This work also includes a questionnaire survey investigating whether respondents distinguish between individual companies and if they know and use sales support tools of multiplexes. Some recommendations have been suggested based on this.