The objective of the Diploma thesis is monitoring of promotional activities of the publishing house Maxdorf, made in context of publication of the book "Slovník nespisovné češtiny". The work focuses on distribution of the book to the partner net of bookstores in the Czech Republic and on activities supporting of the sell. The results of promotion will be compared with costs spent on the promotion and also with revenue from sold prints. In the conclusion, possible occasions and threats that can affect sell and promotion of the "Slovník nespisovné češtiny" will be described.

The master thesis is dealing to add/chase of the marketing communications of a selected company. This is a new opened cafe and fit studio OMNI in Medlánky. The theoretical part deal general terms of marketing communication and communication mix. In the analytical part introduces the company OMNI, analyze its marketing enviroment and its current communication mix. The reset is a proposal to improve the marketing communication in the area of service provision.

This thesis is focused on the marketing communication of a company operating at the real estate market. It contains a theoretical definition of the most important terms of marketing and the real estate market. There are described current situation of researched company using marketing activities and marketing research. There are proposals to improve the marketing communication of the entity. These proposals are evaluate at chapter analysis of results.

This master thesis focuses on finding the right way to optimize and to apply mix of communication methods for selected tradesman, Rostislav Stork, who's involved in the sale of sports equipment. The main goal is to analyze the current state of marketing communication in selected company and to find the right method of communication policy, which will increase the volume of goods sold and, at the same time, increase profits. This work is systematically divided into three main parts. The first part describes theoretical background, which is then used as a base for following parts. The second part includes analysis of the selected company and its surroundings. The last part contains the details of suggested design of a specific communication mix, which will be applied consequently.

This master thesis focuses on improving communication mix of selected businessman, Mgr. Ivo Zavadil, who operates in the sale of sports equipment. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be in the company applied

Dissertation thesis deals with proposals of possible improvement in communication mix in selected company. The dissertation is divided into three main sections. The first section is theoretical research which is outlook for analysis of current situation of the company. Practical part's target is to suggest solution which will lead to improvement of company's marketing communication.

The diploma thesis deals with marketing mix of the online store ESHOP TENNIS, s.r.o. The result of the thesis should be, due to theoretical knowledge and analysis of the current situation, proposals for changes of marketing mix for better marketing communication of the company, conversions growth, the number of customers and better company awareness as well. First part is focused to theoretical level of marketing and its communication, second part analyzes current situation of marketing activities and third part comes with proposals to improve current situation, the conditions of their implementation and evaluate the benefits.

This theses deals with the communication mix for the shop and e-shop. It defines important forms and concepts of marketing mix focusing on marketing communication and contains detailed analysis of current conditions which is basis for selection of individual tools of communication mix. In progress there is concept of new communication mix which is compiled to improve adverse situation of business. New communication mix should attract new customers, improve sales and strengthen its market position.

The dissertation pursues to improve the communication mix of the company OKNO SYSTEM cc, and thereby strengthen and improve its competitiveness and raise awareness amongst the clients, which could contribute to the winning battle against opposition. I have subdivided the dissertation into three segments, namely the theoretical segment, which summarises the most important knowledge drawn from literature; followed by the analytical segment, in which I cover the situation of the current marketing as well as the communication mix, of the opposition as well as the clients. The final segment of this dissertation comprises of proposals and suggestions to improve the current state of the communication strategy.

The diploma thesis creates a marketing strategy proposal for a synergistic construction product for a selected company. Through theoretical knowledge, research is conducted that defines the main direction and target segments of the marketing strategy. Based on these attributes, market analyzes are conducted that lead to the mapping of potential opportunities and risks by which the process of launching the new Timbex building system is proposed