<p>This study analyses the communication possibilities for pharmaceutical companies in Belgium. What communication tools can they use,which tools are the most effective, useful for the companies.</p>

This study analyses the communication possibilities for pharmaceutical companies in Belgium. What communication tools can they use,which tools are the most effective, useful for the companies.

A thesis submitted in fulfilment of the requirements for the degree of Masters in Communication Science at the University of Zululand, South Africa, 2013. / The purpose of this study was to investigate the effectiveness of the extranet as a communication tool in higher education institutions. The study used the case study of myUnisa - an extranet used at the University of South Africa. This was a mixed-methods research and had applied the quantitative and qualitative methods. This was a multistage study which went through two stages. In the first stage the researcher utilised the questionnaire to collect data from the students. Initially, the questionnaire was intended to be self-administered to allow students to complete them on their own, but difficulties to meet some of the sampled students on one-to-one encounter alternatively led to telephonic interviews on which the role of the researcher was to interview, and to tick and write down the responses of the respondents. Four hundred students were sampled using the online randomizer programme available on the internet. Statistical package for social science (SPSS) version 18 was used to analyse qualitative data. In the qualitative phase, in-depth interviews with two key staff members from each of the department sampled were held and an analysis was done using thematic categorization. The study found that myUnisa is used by different UNISA departments and students for communications. However, although many students and staff members considered myUnisa useful, not all regarded it as effective. In-depth interviews with lecturers showed that myUnisa is both a useful and an effective online communication channel for engaging into communications with the students. An analysis of the responses led to the development of an extranet model for implementation in higher education institution. A number of recommendations were made and suggestions for future research considerations were also given.

Submitted in fulfilment of the requirement for the Masters Degree of Technology: Public Relations Management, Durban University of Technology, 2013. / In South Africa, the competition between shopping centres has increased significantly over the years due to the increase in the number of shopping centres and the changing shopping behaviour. The success of any shopping centre depends on the revenue generated by customers who frequent the mall to make purchases or use the services of the retail/entertainment outlets. To attract customers to shopping centres, management has to ensure that malls are effectively promoted to relevant stakeholders. Communication is important in any promotional, public relations or marketing activity and should be effective, persuasive and managed in a formal and structured way which fits into the overall goals of the mall. Shopping centre management may use a number of communication tools such as (and are not limited to) advertising, sales promotions, public relations, personal selling and sponsorship. However, do these strategies play a role in generating revenue to promote the overall success of a shopping centre? This dissertation, therefore, sets out to identify and examine the communication tools used by shopping centre managers within the greater Durban area in South Africa. It does so by interviewing marketing managers and the tenant mix of five competitive shopping centres within the greater Durban area in South Africa. Data will be collected from the respondents through questionnaires and an interview schedule. One of the significant results emerging from this study is that the function of tenant relations; promotions; publicity; and public relations plays an integral part in the effective functioning of a shopping centre.

<p>A qualitative research was conducted to better understand the communication process connected with organizing musical festival for mass audience and the tools used to gain successful communication. Based on data collected by an interview with organizers and data found on the festival web site, theory about communication models of PR Smith and tools used in communication process, described by Kotler, were compared. One of the biggest music festivals in Europe – an Hungarian festival: the Sziget – has been chosen to evaluate its communication. </p><p>The findings show that, in terms of communication model, the company chooses the most appropriate to reach mass audience model. Mass communication model with small modifications seem to be the most appropriate for such a big organization like musical event. Communication tools used in case of a big festival also should concern about reaching mass audience. In order to do that, the tools focussed on more personal communication, such as direct marketing or personal selling can be given up in favour of tools such as advertising, publicity and PR or sales promotion, which give possibility to reach bigger audience in shorter period of time.</p>

A qualitative research was conducted to better understand the communication process connected with organizing musical festival for mass audience and the tools used to gain successful communication. Based on data collected by an interview with organizers and data found on the festival web site, theory about communication models of PR Smith and tools used in communication process, described by Kotler, were compared. One of the biggest music festivals in Europe – an Hungarian festival: the Sziget – has been chosen to evaluate its communication. The findings show that, in terms of communication model, the company chooses the most appropriate to reach mass audience model. Mass communication model with small modifications seem to be the most appropriate for such a big organization like musical event. Communication tools used in case of a big festival also should concern about reaching mass audience. In order to do that, the tools focussed on more personal communication, such as direct marketing or personal selling can be given up in favour of tools such as advertising, publicity and PR or sales promotion, which give possibility to reach bigger audience in shorter period of time.

Knowledge plays an increasingly important role in business, company, and organization,it is the ability for organization to learn and assimilate new knowledge in orderto make plans or business progresses. However, when comes to the tacit knowledge,in most cases, as Polanyi (1969) said ”we can know more than we can tell”, whichmeans in our daily lives, most of the knowledge stored in our brain can not be expressedout to others easily, we call this kind of knowledge ”tacit”. Therefore, tacitknowledge holds most part of our knowledge - and at the same time - harder to identifyand share.There is an popular approach called ’Community of Practice (CoP)’ which aimsat creating and sharing knowledge through informal practicing and learning. Thus,in this study, a qualitative research is desired to be made on the approach of communityof practice as well as its effects on tacit knowledge sharing. The purpose of thisstudy is to understand the pattern of sharing tacit knowledge among communitieswith social communication technologies (Tencent QQ) embedded, and to explorethe mechanisms of generating and transferring tacit knowledge with ”community ofpractice”.

This master's thesis deals with the internal communication. The main goal is to examine and assess the current level of the internal communication in the international advisory organization, to identify any problems and try to propose more effective internal communication in the company. The thesis is divided into theoretical and practical parts. The first part focuses on the clarification of key concepts such as communication, communication process, internal communication, assumptions and objectives of the internal communication, internal communication tools. In the practical part an international advisory company is presented and the current situation of the internal communication is described and there is evaluation of the internal communication by employees. In the conclusion of the thesis, there are suggested measures to improve the effectiveness of communication within the company.

The purpose of this qualitative study was to investigate how asylum seekers may experience different interview methods in the asylum investigation in Sweden. An inductive qualitative data collection technique was used in this study, where semi-structured interviews were conducted with six asylum seekers in four different cities in Sweden. This study was influenced by the grounded theory approach in the way of creating codes, concepts and themes from the empirical data analyzed in thematic and constant comparison method. The results show three different themes, namely ‘‘the expressions of the feelings, possibilities to expressions and possibilities and difficulties.’’ as they present the asylum seekers views of different interview methods. The role theory was chosen in relation to the asylum seekers different behavior toward the interview methods. The results indicated the possibilities for different roles as: ‘‘psychological unbalanced role, technology skilled role, technology challenged role and the apprehensive role’’

The aim of master's thesis is to discover viable potential of using modern communication tools in power company with stress on using social networks. Subsequently real applications of new marketing tools on particular campaign are proposed. In the theoretical part of this thesis the communication campaign process is described with focus on modern marketing communication tools and their practical examples. The RWE company is introduced and basic characteristics of energy sector are mentioned. The practical part consists of RWE communication campaign assignment from 2008, summary of marketing communication tools used in it and proposals for application of new marketing tools on this campaign. An approximate budget and reach are estimated. The result of master's thesis is critical opinion on usage of new communication tools in power company and recommendation for applying them in the future.