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Návrh na zlepšení obchodní strategie firmy / The Proposal for Improvement of the Business Strategy for the FirmHošek, Jiří January 2012 (has links)
The subject of this master's thesis is to analyze the current business strategy of the company JANTA s.r.o. and perform the optimization, that will improve business strategy. The work includes theoretical aspects, analysis of the company, specifically external and internal analysis, SWOT analysis and financial analysis, then contains recommendations and instructions, which lead up within the proposed strategy to set goals in order to improve the competitiveness of the company. The author is managing director of the company.
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