This diploma thesis concerns the area of self-presentation of a teacher and effective use of his communication skills. The thesis is divided into two parts. The first part is theoretical and presents basic concepts of social communication and defines communication skills essential for effective teaching. The practical part is partly based on the output of a questionnaire survey where the author probes knowledge of communication skills of students of pedagogical faculty and how they evaluate their readiness for the profession of a teacher. Then the author provides a summary of the main rules of communication, necessary skills and practical recommendations. Summary of the main rules of communication, necessary skills and practical advice is also a guide that should help prevent problems with self-presentation and to mitigate or eliminate deficiencies in this area.