There is an urgent pressure of the time (2016) to re-evaluate our patterns of consumption to adapt to changing climates and reduce waste and pollution. Because an immediate restructuring of global production strategies is not likely any time soon, industrial innovators are finding new ways of redesigning supply-chain management in efforts to move towards environmentally sustainable business in which all manufacturing practices are transparent. Patagonia, Inc. is a testament to the often-debated question of economic value in green business practices, and this thesis acts as an outline as to how they arrived at such an impressive presence in the business world, grow financially, maintain global influence, while maintaining their environmental priorities. Through its transparent and environmentally conscious supply-chain management, Patagonia has effectively set the scene for other producers to follow its lead in a time where redesign and innovation is the only answer to depleting natural resources and the need to eliminate waste. The crucial connection that Patagonia maintains with its consumers can be examined through the inherent environmental psychological analysis of Patagonia’s mission to create the highest quality product while doing the least amount of harm to the environment. The consumers who are buying products to engage in outdoor recreation presumably attach high value to those natural lands and waters that they are venturing out into. Therefore, with this deep emotional significance comes motivation to protect the sanctity of those places on Earth, and support those organizations and businesses that are driven by this same passion.