The past decade has seen a steady increase in wine consumption in Taiwan. With the increase comes the need to understand how consumers choose wine. Market segmentation is the principal concept in this study, and the aim is to find consumer behaviors of wine in different segments. A range of behavioral and demographic information was collected by the survey of questionnaire. In particular, participants were asked to indicate on average how many bottles of wine they purchased and how many hours they spent to acquire wine information per month. The above information forms the basis of segmenting, together with other behavioral information, combines to form profiles of consumers with high and low involvement of wine. In the process, cluster analysis was performed to divide the respondents into two groups, cross analysis and chi-square test were used to evaluate the significant differences on behavioral variables, and factor analysis and one-way ANOVA were applied to find which wine characteristics were important toward each segment. The result showed that significant differences were found between two groups on the choices of wine types and wine outlets, the way of acquiring wine information, the factors effecting to choose wines, and the characteristics of wine they emphasized.

Due to the two wheelers business in domestic market are turning to be competitiveness and saturation, how to maintain their original market shares would be the top priority topics of marketing from two wheelers manufacturer. Two wheelers product has many features such as mobility, rapidity, convenience, economy, and easy parking¡Ketc, it¡¦s good for short distance commuter. That¡¦s why motorcycle/ Scooter products become very popular and general as personal commuting vehicle among the adolescent consumers. In order to be appealed by them, two wheelers manufacturer will build their Brand Marketing Strategies which are the key to influence the adolescent consumers and their consuming behaviors. Therefore, it becomes very important issue to find out the influential factors of consuming behavior among the adolescent consumers when two wheelers manufacturer try to build their own Brand Marketing Strategies. This study intends to take advantage of motorcycle industry as an example, aims at the perception of the adolescent consumers on Brand Marketing Strategies to find out the influential factors of consuming behavior among the adolescent consumers. The survey respondent on this study must be qualified between the ages over 16 and below 24 with identity of school student as studying target. The main purpose of this study would be as follows: (1)Take a full scope on development of current motorcycle industry. (2)Realize the perception among the adolescent consumers on brand marketing of motorcycle. (3)According to the perception of motorcycle brand marketing among the adolescent consumers, what is their influential issue when they decide to purchase a motorcycle? The conclusions of this study would be as follows: (1)The brand marketing strategies from two wheelers manufacturer will influence their purchasing decision of motorcycle among the adolescent consumers. (2)Consumer Behavior won¡¦t be affected by different demographic variables. (3)Strategy of brand marketing will be affected by different demographic variables.

In Taiwan, under the competitive environment that exported fruits enter the market gradually, domestic fruits should manifest their features through the establishment of product brands and governmental certifications. In addition, the consumer behavior such as consumers¡¦ habits and characteristics of choosing domestic fruits will become the key factors whether domestic fruits will have great market share successfully. Therefore, this study intends to explore what the key factors are when our countrymen choose domestic fruits. Through Analytic Hierarchy Process (AHP) Method, the key indicators that our countrymen choose domestic fruits have been established. Through complete collections of related literatures, including the collections and the explorations of literatures such as consumer behavior, Consumer Decision-Making Model, product attributes, and consumers¡¦ characteristics of choosing fruits, this study has constructed the key indicators that our countrymen choose domestic fruits, in which the aspects of product, consumer habit and policy are included. The aspect of product includes brand, product feature, product price, product package style, product quality, product classification, and product safety and hygiene; the aspect of consumer habit includes purchase purpose, source of information, promotion activity and purchase location. Finally, this study is of the opinion that governmental policies play a key role in the aspect of policy. Therefore, the aspect of policy has also been classified as the main dimension in this study, including the sub-principles such as promotion policies, quality certification by the government, the government¡¦s policies of imports and exports, traceability and so on. Through the analyses and retrievals of the questionnaires answered by the experts in the fields of production, official, and academia, related suggestions about marketing have been proposed, and provided as the reference for the supply and distribution units such as agriculture associations, fruit and vegetables cooperatives, and production-marketing groups and so on to select and set up related products and strategies. As a whole, this study has found out that as for the key factors that our countrymen choose domestic fruits, the most emphasized ones are: the aspect of product¡]0.406¡^¡Ö the aspect of consumer habit ¡]0.361¡^¡Ö the aspect of policy¡]0.233¡^. In other words, in terms of the aspect of policy (traceability, quality certification by the government, promotion policies, and the government¡¦s policies of imports and exports), consumers are less easily affected by the factor of the aspect of policy, aimed at the issue of the key indicator that our countrymen choose domestic fruits. In the perspective of related agriculture units, there is still room for improving the effort made according to our country¡¦s agriculture policies. In the future, the guiding principle for improvement needs be drawn up actively, aimed at the previous effort in the aspect of policy made by related agriculture units. In addition, in this study, related research suggestions have been proposed, aiming at the directions such as product safety and hygiene, brand strategies for domestic fruits, consumers¡¦ purchase behavior, package styles, and so on.

Virtual community has long been a hot topic in e-commerce that some people even think only virtual community management is the feasible way to develop e-commerce. Therefore, almost all types of websites intend to step into the virtual community management and the websites that completely emphasize on the community has been springing up like mushrooms. The cost for the construction of a virtual community website is not so high like that for any other type of website and the website techniques and commercial model are easy to be imitated and duplicated. So running a virtual website is not difficult, however, how to operate an active and successful virtual community needs not only efforts but also skills. For a virtual community, the value of community is built on the rich knowledge about community and the accumulation of knowledge about community depends on the knowledge-sharing among community members. Therefore, the promotion of knowledge-sharing behaviors in a community has been an important topic for the community operators. With social cognitive theory as the core, this research tries to explore the effects of the aspects of environment and individual on the knowledge-sharing behaviors by community members and understand the relationship between the knowledge-sharing behaviors as well as knowledge quality and the satisfaction and consumer behavior in the community. The results of research can be inducted into following points: 1) the ¡§knowledge-sharing behaviors¡¨ by the virtual community is primarily and positively affected by the ¡§identification-based trust¡¨, the ¡§self-efficacy of members¡¨, the ¡§expectation of personal results¡¨ and the ¡§expectation of community related results¡¨; 2) the ¡§self-efficacy of knowledge-sharing¡¨ by community members is positively affected by the ¡§identification-based trust¡¨; 3) the ¡§satisfaction¡¨ of the community members is positively affected by the ¡§knowledge-sharing behaviors¡¨, the ¡§knowledge quality¡¨; 4) the ¡§consumer behavior¡¨ by the community members is positively affected by the ¡§satisfaction¡¨ of the community.

Taiwan National Health Insurance system by strictly controlling the total amount of health care, the combination of "Medical" and " cosmeic profession " of two Medical cosmeceutical business, medical institutions have been regarded as the most worthy of our efforts to the develop ment of one of the items at their own expense. In the past, Dermatological clinics and Plastic surgery specialist had the advantages of medical profession;"However, without strict legal restrictions, many medical cosmeceutical have mushroomed rapidly of the setting up, making the medical market is fiercely competitive. In this study, Kaohsiung area for more than 18 years of age to study the population of the research parent body, in the consumer behavior theory and the basis of related literature, the use of EBM model structure, using purposive sampling survey method,Issued a total of 400 questionnaires were obtained 375 valid samples, survey data will be analyzed through statistical methods to explore the demographic variables of consumers, the medical knowledge of beauty, consumer characteristics, the purchase decision-making, purchase of consumer behavior analysis, and differences between single-factor analysis of variables, found that the majority Kaohsiung area women, unmarried women and young mature women,Service industry or business people, college education, monthly income of 2 - 4 million is to become the mainstream of medical cosmetic treatment; accept satisfactory cosmetic medical treatment have 78% will come back to hospital for treatment or to introduce relatives and friends therapy; no accepted medical cosmetic experience in the survey of 184 people, 167 people will consider accepting a medical cosmeic treatment, these are exciting message. This study was designed to explore the consumer demand for medical cosmetic treatments, in the hope of providing for medical cosmetic in the foreseeable future in the marketing strategy formulation and marketing of develop the reference, Blue Ocean strategic thinking in order t o find out the value and innovation in medical cosmetic business model, offering consumers value for money and high quality medical cosmetic, to find their own market position, and avoid vicious competition, and create consumer demand and expansion of medical cosmetic market.

Rising competition among retailers, coupled with the economic recession and its influence on the consumers' cautiousness in consumption causes private label to become a new profit protection policy for the retailer industry. Private label symbolizes that retailers control the channel. As consumers recognize private label more , it will gradually influence the public¡¦s consumption attitude. The research conducted among three successful private label retailers and used the case interview. Aimed at the product features, brand equity, pricing strategy, promotion and channel of private label products and used different dimensions to probe into each case company¡¦s strategy. The private label strategy of retailers is summarized through the categorization analysis . The survey of the consumer behavior are framed six items: product features, brand equity, price, promotion, channel and service , then do the questionnaire survey on Costco consumers who purchase private label. Also view the satisfaction condition from Costco consumer with regards to private label. The results and conclusions are as follows: retailers mainly focus on private label products that provide quicker circulation and economies of scale. As long as the retailer can provide products whose quality is similar to national brand products at a more competitive price, consumers may choose private label products of good quality and price. Furthermore, in the aspect of promotion, retailers commonly adopt the DM , choosing several private label products to sell at a lower price than promotion price. Finally, in the aspect of channel, due to the less popularity of private label products than national brand product, the retailers have to attract consumers through the national brand in order to give a chance to private label through channel advantage. For example, intensive advertisement inside stores can influence the consumer¡¦s choice by placing private label in the area of consumer¡¦s eye sight zone. Lastly, this study and consumer survey proposes recommendations for retailers based on understanding customer need.

<p>Background and problem: During the last decade people have become increasingly aware of their health which has led to the establishment of a new market: Over-the-counter test. These tests enable a consumer to individually monitor and examine their health. A decease where such a test could have a large impact is breast cancer. The Breast self-examination pad AWARE has provided women with an opportunity to prevent the course of the decease to reach beyond treatable. This product is shortly made available to the majority of Swedish women. At present there has been no research conducted in Sweden regarding what women think about such a product.</p><p>Purpose: The purpose of this research thesis is to identify which factors to emphasize in the advertising of AWARE</p><p>Frame of reference: In this section theories regarding consumer behavior are presented. The chapter in concluded by the creation of a model which aids the fulfillment of the purpose.</p><p>Method: In order to accomplish the fulfillment the purpose a quantitative method has been utilized. The data collection constitutes of a market research in the Jönköping region where 354 female respondents were included.</p><p>Conclusion: The result presents to which degree the specific factors are important to enhance in the advertising of AWARE. The authors reached the conclusion that the Psychological factor is of highest importance.</p>

<p>Problem: Environmental awareness was rated as the most current trend in 2006 by the readers of Swedish newspaper DN (Olausson, 2007), and in 2005 97 per cent of the Swed-ish population thought that environmental issues will have or already have had an influence on Sweden (Swedish Environmental Protection Agency, 2005). Higher awareness about environmental issues leads to more environmental friendly products and new processes by companies for lower consumption of energy and harmful materials. However, the impor-tance of the contribution of households and electronics on the environment seems to be underestimated. Therefore, it is of importance to understand how consumers consider the environmental friendliness of electronic products, and computers in specific for this thesis.</p><p>Purpose: The purpose of this thesis is to examine how consumers value environmental friendliness when buying computers and how this influences their purchase decision.</p><p>Method: In order to achieve the purpose stated, a conjoint analysis was first made through an experiment in order to see how the consumer make trade-offs between certain attributes of computers. After the experiment, respondents were asked to answer a questionnaire which has been used to connect computer purchasing and environmental values to con-sumer behaviour theories.</p><p>Conclusions: The assumption on environmental friendliness being the least valued attrib-ute by consumers has not been supported by the results of the conjoint analysis done; in fact it has instead portrayed environmental friendliness as the second most important, be-fore price and performance, only after accessories. The results have also shown that envi-ronmental friendliness was appreciated in a computer, and that its existence in a computer affects the purchase decision positively. The results of the post-experiment questionnaire have illustrated that environmental friendliness of computers has a strong effect on the purchase decision when combined with other attributes, although it may not be regarded of high value by itself. While a computer by it self are likely to satisfy needs as low as social need, the environmental friendliness of computers appears to satisfy esteem needs. It has also been demonstrated that social factors could have strong effects on purchasing of green computers if more and better information were available. Further, moral obligations and at-titude to behaviour factors concerning green computers seem to be strong, while perceived control and subjective norms appear to be low in today’s society.</p>

Thesis (Ph. D.)--University of Missouri-Columbia, 1999. / Typescript. Vita. Includes bibliographical references (leaves 257-273). Also available on the Internet.

Thesis (Ph.D.)--York University, 2006. Graduate Programme in Administrative Studies. / Typescript. Includes bibliographical references (leaves 102-116). Also available on the Internet. MODE OF ACCESS via web browser by entering the following URL: http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:NR46022