NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Awareness of global warming and car purchasing behavior in Singapore

Nakayama, Chika 01 January 2008 (has links)
The purpose of this study was to determine consumers' attitudes toward and perceptions of global warming and hybrid cars and examine the car purchasing behavior in Singapore. The benefits of the study will provide marketers with insight of consumers' demand for cars in Singapore. Findings will help automakers develop more effective, consumer-oriented advertising plans for cars in Asia as Singapore consists of diverse Asian ethnic backgrounds- Chinese, Indian, and Malaysain.
Consumers' preferences Singapore
Hybrid electric vehicles Singapore
Consumer behavior Purchasing Singapore
Global warming Singapore
Consumers' preferences
Global warming
Hybrid electric vehicles.
Marketing

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