Made available in DSpace on 2014-12-17T13:53:38Z (GMT). No. of bitstreams: 1 FrancivaldoSA_DISSERT.pdf: 1297901 bytes, checksum: edfe3cb82d55bdf4f50f96868b680d57 (MD5) Previous issue date: 2013-11-05 / The theme of this dissertation is social technology for self-management: a study in economic enterprise supportive of Rio Grande do Norte. The research aimed to obtain evidence that the reapplication of technology management, basic economic-financial and pricing, as production costs, has the potential to contribute to the self-management of APABV. The social technology and self-management are theoretical frameworks used and where workers are central figures in both the generation and replication of technologies that are compatible with their realities, as in the conduct and management approach adopted by them in their venture, they are makers decisions. To achieve the proposed objective was accomplished participatory research, which was used in addition to document analysis, participatory methodologies such as the construction of the DRP, group interview, experience in the production environment and family of entrepreneurs APABV. This research allowed the management technologies such as spreadsheets controls basic economic and financial costs, when socialized and understood by workers has the potential informational and become part of their daily decision-making process of the project, making up social technology / O tema desta disserta??o ? tecnologia social para autogest?o: um estudo em empreendimento econ?mico solid?rio do Rio Grande do Norte. A pesquisa teve como objetivo obter evid?ncias de que a reaplica??o de tecnologias de gest?o, de base econ?mico-financeira e da forma??o de pre?o, a partir dos custos de produ??o, tem o potencial de contribuir para a autogest?o da Associa??o dos Produtores Agr?colas de Bebida Velha (APABV). A tecnologia social e a autogest?o s?o referenciais te?ricos utilizados e nos quais os trabalhadores s?o figuras centrais, tanto na gera??o ou reaplica??o de tecnologias que sejam compat?veis com suas realidades, como na conduta e forma de gest?o adotada por eles em seu empreendimento, pois s?o os tomadores de decis?es. Para o alcance do objetivo proposto foi realizada pesquisa participante, na qual se utilizou al?m da an?lise documental, metodologias participativas como a constru??o do DRP, entrevista grupal, viv?ncia no ambiente produtivo e familiar dos empreendedores da APABV. A pesquisa possibilitou concluir que as tecnologias de gest?o, como as planilhas de controles de base econ?mico-financeiros e de custos de produ??o, quando socializadas e compreendidas pelos trabalhadores tem potencial informacional e passam a fazer parte de seu cotidiano no processo decis?rio do empreendimento, tornando-se tecnologia social