This diploma thesis deals with the topic of Corporate Social Responsibility. It is illustrated on the concrete example of company Vodafone Czech Republic a.s. The thesis begins with the presents the concept, its forms and advantages. Following chapters include the situation in the Czech Republic and in other world countries, including the European Union. At the end there is a chapter about the future trends in the corporate responsibility.

The diploma thesis is focused on important issues in corporate social responsibility (CSR). The first part of the work introduces CSR conception, its history, development and today's role in international, national and business context. Next chapter takes to parts the process of implementation of CSR principles into the business strategy. Last chapter of theoretical part deals with communication in CSR field. Practical part performs confrontation of CSR strategy of GE Money Bank and its corporation (General Electric). There is the list of positives, negatives a recommandation for improvement shown at the end. The second part of practical work introduces and evaluates CSR communication in GE Money Bank. Main purpose of this thesis is to create the list of all important benefits, risks and deficiencies in the CSR concept. The goal is achieved in all parts of the work. summary of benefits and possible risks stays in theoretical basis and also in evaluation. The second effort is to confirm hypothesis that communication is the key tool of success in implementation and aplication CSR principles into business strategy. Theoretical finding and also evaluation of communication CSR strategy in GE Money Bank, a.s helps to validate this statement.

This thesis deals with the general concept of Corporate Social Resonsibility (CSR), its principles and contributions which have been applied to the air transport market. The first chapter defines the notion of CSR, analyzes three pillars of sustainable development and discusses the opinions that fundamentally reject the CSR concept. The second and the third chapter look at the aviation industry from the sustainable development point of view. Discussion about social contributions of the air transport and current topics concerning sustainability are a basis for the theoretical model of CSR which has been constructed with regard to unique industry features. Execution of CSR policy is being analyzed in the last chapter. The CSR initiatives of the airline company are evaluated in terms of their impact on the company overall performance.

The aim of diploma thesis is to identify the level of corporate social responsibilty in the specific organizations from different branches including non-profit organizations. The thesis also involves an analysis of inhabitans' consciousness about corporate social responsibility. The research includes also a sample of students. This thesis evaluates the level of corporate social responsibility, compares results with results of whole Czech Republic research, identifies weaknesses and offers recommendations for improvement of corporate social responsibility at Kladno region.

This thesis deals with theme of corporate social responsibility. The main aim is Raiting of Corporate Social Responsibility of choosen telecommunication companies by the KORP Metod. Three telecommunication companies are choosen. It is T-Mobile Czech Republic, Vodafone Czech Republic a Telefónica 02 Czech Republic. There were all three parts of CSR analyzed in this thesis, economical part, social part and environmental part, and I proposed some improvment for the companies.

Bygg- och fastighetssektorn står för 40 procent av den totala energianvändningen i Sverige. För att minska miljöpåverkan behöver de bygga med minsta möjliga påverkan på miljön samtidigt som det är ekonomiskt lönsamt. Ett sätt att konkretisera hållbarhetsarbetet är genom miljöcertifieringssystem som innebär en bedömning av hur hållbar en byggnad är utifrån ekonomiska, miljömässiga och sociala aspekter. Vilka incitament finns det för företag inom bygg- och fastighetssektorn att bygga miljömässigt hållbart samtidigt som det är ekonomiskt lönsamt? Vilka för- och nackdelar förekommer vid investering i miljöcertifieringssystem. Syftet med denna studie är att beskriva vilka incitament och drivkrafter som ligger bakom att företag inom bygg- och fastighetssektorn väljer att investera i hållbara byggnader ur ett ekonomiskt och miljömässigt perspektiv. Studiens slutsats är att företag inom bygg-och fastighetssektorn betraktar hållbarhetsarbetet som ett sätt att stärka varumärket, ge konkurrensfördelar och har även vid interna projekt visat på en ökad lönsamhet. Genom att miljöcertifiera byggnader får de ett ökat skydd mot framtida miljö- och byggnadskrav. Det finns emellertid både för- och nackdelar med miljöcertifieringar men fallstudieobjekten visar att fördelarna överväger. För att öka företagens incitament att bygga hållbart krävs en ökad kundefterfrågan. / The construction and real estate sector accounts for 40 percent of total energy consumption in Sweden. To reduce environmental impact, they need to build with the least possible environmental impact while economically profitable. One way of concretizing sustainability is through certifications, which assesses how sustainable a building is based on economic, environmental and social aspects. What incentives are there for companies in the construction and real estate sector to build environmentally sustainable while economically profitable? What are the advantages and disadvantages of investing in certifications? The purpose of this study is to describe the incentives and driving forces why companies in the construction and real estate sector choose to invest in sustainable buildings from an economic and environmental perspective. This study is based on an abductive approach and case studies are Peab, Skanska and NCC. The study's primary data has been collected through interviews with respondents who have different positions in the companies and three real estate agents, to get an idea how demand for sustainable buildings looks like. The study concludes that companies in the construction and real estate sector regard sustainability efforts as brand strengthening, providing competitive advantages and has also shown increased profitability in internal projects. Certificated buildings have protection for future environmental and building requirements. However, there are both advantages and disadvantages of certifications, nevertheless, case studies agree that the benefits are predominant. To increase companies' incentives to build sustainable, increased customer demand is required.

In the theoretical part of the thesis I would like to describe and characterize the situation of "social responsibility" in worldwide standards and also focus on the specific situation in the Czech Republic. The "social responsibility" of company ŠKODA AUTO is the subject of the practical part. I would like to describe in detail all activities that are made under the corporate social responsibility. Then I will focus on the results of the analysis (opinion poll). The opinion poll will be effected in the form of a questionnaire distributed to the employees of ŠKODA AUTO. The final part of the thesis is about the evaluation of the questionnaire which shows us the perception of the social responsibility activities among ŠKODA AUTO employees. The aim of the thesis is to describe the activities within the social responsibility of company ŠKODA AUTO. I would like to demonstrate how these activities affect employees of the company. Based on the survey I would like to propose some options to help ŠKODA AUTO social responsible activities to be known. Methods and techniques In the theoretical part of the thesis will be used the analytical and statistical methods. In the practical part will be evaluated data from the research to be carried out by ŠKODA AUTO employees.

This thesis deals with Corporate Social Responsibility. In the theoretical part the basic concepts of Corporate Social Responsibility are determined and introduced initiatives dealing with CSR at national, European and global level. The definition of methods for measuring CSR, communication, implementation and benefits of CSR for the company are also included in this part. The practical part is focused on the company Skupina ČEZ. There is company presentation, particular CSR activities and research. The aim of the work is to explore CSR activities of this company and propose recommendations how to develop these activities. The partial objectives are to determine how the graduates perceive the Company Skupina ČEZ and how they are informed about CSR strategy and approach of this Company to behave responsibly.

This diploma thesis focuses on phenomena of corporate social responsibility. The thesis is divided into two parts. The theoretical part is dedicated to definition of CSR and its historical development starting at the beginning of the 20th century up to the 21st century and modern characteristics of the concept. Thesis further introduces the link between CSR and competitive advantage, its effect on attractiveness of the company and Generation Y. Practical part of this thesis is dedicated to analysis of attitudes of young job seekers towards CSR activities of companies and whether companies' CSR initiatives have an effect on their choice of employer.

The aim of this research is to present empirical evidence on the effects of framing the business commitment to work-family life issues as a corporate social responsibility. Some authors (Pitt-Catsouphes and Googins, 2004, Goodstein, 1994b) have already claimed the need for recasting the work-family agenda as a corporate social responsibility, by considering employees and their families as a social concern fundamental for sustainability. However further research is missing. The core of this research is the confrontation and cross-analysis of both arenas and literatures. The research consisted of a national cross-sectional study based on a set of twelve medium-large Portuguese firms, aggregated in four clusters grouped by economic activity: Banking and Financial Services, Wholesale and Retail, Transport and Utilities Services. Different research methods were used: a survey and in-depth semi-structured interviews. The survey was answered by the human resources managers and 2472 employees. Sixty interviews were performed. The triangulation of different perspectives and research methods enhanced the study with insightful conclusions. The analysis situated the firms according to their work-family life policies, culture and corporate social responsibility approaches, in a general map describing the panorama regarding the way firms consider their role in society (Garriga and Mele, 2004). In line with the literature, the study also assessed that a gap existing between the institutional perspective and the employees’ perception of the value and accessibility of work-family initiatives and an organization’s overall family-supportiveness (e.g. Parker and Allen, 2001, Allen, 2001, O'Driscoll et al., 2003). The research revealed that there is a relationship between the organization and employees’ perceptions gap and the alignment (or misalignment) between the approaches to both fields: work-family practices and corporate social responsibility. Whereas inconsistency between both approaches was detrimental for the perception of the employees, regarding organizational supportiveness alignment between them proved to reinforce perceptions regarding initiatives in both fields. By establishing the bridge between these two normally separately studied themes, the research opens doors to new directions of work. It also confirms the importance of a holistic view of the organization and its role towards its people and society.