Abstract Purpose: The purpose of this thesis is to elaborate decision-making in corporate volunteering by investigating the motives for implementing corporate volunteering programs (CVPs), the design and scope of the initiatives and the processes companies use to conduct corporate volunteering. Additionally, we would like to find out if the motives for implementing CVPs differ from the ones of Corporate Social Responsibility (CSR) in general as reasons must exist why companies rely on this often costly tool. Research design: In our qualitative study we deploy semi-structured interviews to collect data from nine different medium- and large-sized international companies. We prepared a list of themes used to conduct and guide the interviews. The content analysis is utilized to interpret and categorize the data obtained. Findings: Firms introduce CVP for translating their CSR vision into action and for creating a win-win situation. They aim at improving the sustainability performance and the staff’s performance e.g. their skills, motivation and commitment to advance the retention of employees. Furthermore, personal reasons of decision-makers to conduct corporate volunteering initiatives exist. By investigating the motives of applying CVPs, we found out that they can differ from the ones of introducing CSR activity in general as they are more of a proactive nature and more related to employees and the society in general than to all stakeholders. Originality: We contribute to the existing literature about CSR and corporate volunteering by investigating decision-making in CVPs and by the development of a process model. Furthermore, we examine the reasons of applying CVPs to detect the value companies attribute to it. Lastly, we come up with a classification of CVPs which has not been done by other researchers yet.

This master thesis focuses on corporate volunteering as a specific area of corporate social responsibility. It compares examples of corporate volunteering projects implemented in the Czech environment and explores possibilities for further development. In addition to greater depths it is dedicated to corporate volunteering at ABB Czech Republic. The master thesis comes from my own experience during a working in ABB Czech Republic for last three years. The aim of this study is to monitor corporate volunteering programs and their comparison with other companies on the Czech market, employee motivation for these activities, finding the right communication channels for voluntary activities and based on the information find new possibilities of corporate volunteering.

The main subject of this thesis is the evaluation of corporate volunteering in terms of its possible use as an instrument for staff development and improving corporate culture. The first chapters deal with theoretical solutions and the introduction of the concept of corporate social responsibility, corporate volunteering, working with human resources and corporate culture. The work charts the general knowledge of the concept of corporate volunteering among potential employees (students). Determine their interest or lack of interest in engaging in corporate volunteering in the future. The work investigates from managers and employees of companies that are involved in corporate volunteering, its main benefits and disadvantages. The aim is to determine whether corporate volunteering to help employees develop their enterprise or to improve the corporate culture. The work also focuses on finding interest in corporate volunteerism among employees of companies that do not engage the concept.

Corporate volunteering as part of corporate social responsibility is gaining in popularity. So far, research has focused on aspects of motivating corporate volunteers or the link between volunteering and social responsibility. The choice of a non-profit organization that the company will support within the framework of corporate volunteering and the activities that are offered to employees to participate are topics that have only been marginally affected by research. Appropriate cooperation with a non-profit organization and the offer of activities are, however, the key to effective volunteering. The research aim of the empirical survey was to find out how companies select non-profit organizations to support in corporate volunteering. The aim was also to identify corporate volunteering activities and communication channels from the perspective of companies and volunteers. The survey was conducted with two groups of respondents, with companies and volunteers. The questionnaire method was used for data collection. Six hypotheses were defined, two of which were confirmed. The results showed that the choice of non-profit organization and activities influence the wishes of employees. Companies select non-profit organizations primarily based on the subject of their activity and most often use manual...

Submitted by Joana Azevedo (joanad@id.uff.br) on 2017-09-27T12:36:16Z No. of bitstreams: 1 Dissert Nancy Gomes dos Santos.pdf: 1441933 bytes, checksum: 3857a290431a4e53cec355a144c9a601 (MD5) / Approved for entry into archive by Biblioteca da Escola de Engenharia (bee@ndc.uff.br) on 2017-09-28T14:51:56Z (GMT) No. of bitstreams: 1 Dissert Nancy Gomes dos Santos.pdf: 1441933 bytes, checksum: 3857a290431a4e53cec355a144c9a601 (MD5) / Made available in DSpace on 2017-09-28T14:51:56Z (GMT). No. of bitstreams: 1 Dissert Nancy Gomes dos Santos.pdf: 1441933 bytes, checksum: 3857a290431a4e53cec355a144c9a601 (MD5) Previous issue date: 2017-08-18 / O voluntariado empresarial no Brasil é estimulado a partir dos anos 1990 e debatido por organizações sem fins lucrativos que ajudam empresas a implementarem suas iniciativas, além de haver alguma produção acadêmica sobre este tema. O objetivo deste trabalho é identificar aspectos relevantes para o voluntariado empresarial através de pesquisas na literatura e no mercado. A metodologia utilizada é o estudo de caso, sendo a unidade de análise uma organização com múltiplos casos. Os métodos de coleta escolhidos foram entrevistas e medidas não invasivas, utilizando documentos públicos disponíveis na internet. Os dados foram tratados por meio de análise de conteúdo. Os resultados demonstram a importância da fase de planejamento do voluntariado empresarial, no entanto as empresas ainda preferem realizar ações de curto prazo e simples implementação. Há uma preocupação quanto à relação com o negócio, mas poucos esforços para consolidação de programas contínuos e melhoria das etapas de comunicação, reconhecimento e avaliação das iniciativas. / Corporate volunteering in Brazil is encouraged from the 1990s and debated by non-profit organizations that help companies execute their initiatives, besides some academic studies about this topic. The objective of this study is identifying relevant aspects of corporate volunteering through research in literature and market. The methodology used is case study about an organization with multiple cases. Methods of data collection were interviews and noninvasive as public documents available on Internet. Data were treated by content analysis. Results demonstrate how important is planning corporate volunteering, but companies still prefer to carry out short-term actions and simple implementation. There is a concern about business, but little effort to consolidate ongoing programs and to improve communication, recognition and evaluation of initiatives steps.

This diploma thesis is focused on corporate volunteering as a form of Corporate Social Responsibility fulfillment. The subject of its first chapter is introduction of the Corporate Social Responsibility (CSR) concept. The second chapter is dedicated to volunteering - to its history, legislation and researches that have been realized within this field. In the third chapter, there are introduced forms of corporate volunteering. The next part is focused on motives leading to involvement in projects of corporate volunteering and on researches mapping involvement of the Czech society in corporate volunteering. In the next part of the thesis, there are presented and interpreted outcomes of an empiric research that was focused on benefits of corporate volunteering ascribed by corporate volunteers. Key words Corporate Social Responsibility, CSR, volunteering, volunteer, corporate volunteering, corporate volunteer, for-profit sector, non-profit sector

This diploma thesis deals with corporate volunteering from the perspective of non-profit organizations. The aim was to get practical experience from non-profit organizations that can be used by other non-profit organizations and companies to make more effective partnerships. The experience has been modified through in-depth interviews with representatives of eight non-profit organizations. Non-profit organizations are mostly positive about corporate volunteering experiences according to the interviews which were made. The empirical part of the work presents specific experience of organizations and summarizes benefits and negative corporate volunteering from their point of view. At the end of the thesis I summarize lessons gained from all interviews that can serve as recommendations for non-profit organizations and companies.

This diploma thesis deals with employees' motivation to participate in corporate volunteering, which is an integral part of civil society and each company's corporate social responsibility. Corporate volunteering is on the rise, but not every company perceives it with all the aspects that it could bring to it, its employees and society. I put into the context not only corporate volunteering, but also employee / volunteer motivation. In the research I found out the main and most frequent motivation of employees of three selected companies to participate in corporate volunteering, which I then compared with each other. Thanks to the research, I suggested to companies how they could improve corporate volunteering programs for their employees so the employees have more interest and credibility. Recommendations can be an inspiration for other companies that would like to start with corporate volunteering or promote it more in their company.

Diploma thesis is focused on research of employee's motivation to participate in corporate volunteering programs. Theoretical chapters summarize contemporary knowledge of corporate volunteerism phenomenon and its roots - corporate social responsibility on one side and volunteering on the other. Thesis is also dealing with specific, still not very well examined area of skills-based volunteering and with use of particular examples from Czech environment it presents its actual form. Thesis deals with various theories for volunteer motivation. Theoretical part of thesis is followed by empirical research focused on motives of corporate volunteers for participation in this type of volunteerism, their attitudes toward skills-based volunteering and also perceived differences between corporate and noncorporate (civic) volunteering. Key words Volunteering, volunteer, corporate volunteering, corporate volunteer, skills-based volunteering, motivation for volunteering, corporate social responsibility (CSR)

Raising awareness of the value and importance of volunteering has been identified as one of the objectives of the European Year of Volunteering 2011. One way, how to achieve it, is promote volunteering more in the media. This thesis is based on qualitative research; based on semi-structured interviews it determines if volunteer centers and companies implementing corporate volunteering in the Czech Republic aims to promote volunteering in the media. There was also the aim to identify what are the motives for promoting volunteering in the media, and if organizations experience any problems or barriers in doing so. For comparison, non-profit organizations with public collection were also interviewed.