The aim of this work was to provide a coherent view of the competition, which operates in the dairy market. I focused on the three largest competitors on this market. With each analysis, I find their competitive advantage, see what the competition is doing better and I propose possible improvements for MADETA as to strengthen its market position.

The aim of this study was to analyze the effectiveness of the company Jaromericka dairy, and using methods of financial analysis. Were used absolute (horizontal and vertical analysis), differential (analysis of funds) and ratio (profitability ratios, activity, liquidity and debt ratios) indicators of financial analysis. Then used some reputable and bankruptcy model (IN95, IN99, Tafflerův model Kralickův Quicktest). And it was calculated the economic value added EVA. Financial analysis was performed and the methods were applied in specific conditions Jaromericka dairy. Jaromericka Creamery, Inc. based in the Jaroměřice Rokytnou (District of) and is the subject of extensive activity. This is a business activity, production of milk products, organizational and financial advisers and brokers. Financial analysis was conducted for 5 years, ie since 2005-2009. Jaromericka indicators were then compared with indicators of a dairy next ten dairies, which are located in the Czech Republic.