Taiwan's government will focus on investment in cultural and creative industries as one of the industries, developed one of the main directions of its development is the development of creative cultural park in this policy, the central and local governments are beginning to operate Cultural and Creative Industry. In Kaohsiung, Kaohsiung City Government Department of Cultural Affairs to use the second channel connecting the third ship of the old quayside warehouse to build the Pier 2 Art Center. Opened nearly a decade, now Pier 2 Art District has become an increasingly diverse field. Pier 2 Art Center from actual observations, the researchers believe that quantitative indicators of the shape the impression is only the creative culture of a small part of the park should take a more open mind, diversity of point of view and to observe the creative and cultural in addition to the economy outside of the park for the inherent meaning and value.

The Law for the Development of the Cultural and Creative Industries is passed by the Legislative Yuan on Feb 3, 2010 and implementated on August 30, 2010. It shows that the Taiwanese government is devoted into cultural and creative industries, and also to position cultural and creative industries in a significant place of culture policy. In the Law, there are 16 categories. Among them, the researcher thinks that the handicrafts industry, the digital content industry and the visual communication design industries are full of developmental potential. Therefore, this study will draw three cultural and creative industry projects form these industries as the focus of the analysis. This research applies the resource-based theory on three Taiwan's cultural and creative industry companies. The research interviews one case of each industry listed above. Through interviews and documents, the research attempts to understand those companies¡¦ internal resources, explore their core competencies, and further analyze of the competitive advantages and strategies. Several research questions are listed: what are the successful factors of three cases? What resources are available in their companies? What are their competitive strategies? The analysis will help to understand the development of Taiwan's cultural and creative enterprise and business. In addition, interviewees also provided suggestions for the current policy of Taiwan's cultural and creative industries. Finally, the researcher provides suggestions to the three cases, Taiwanese government on policy of Cultural and Creative Industries in Taiwan, also made efforts for the further studies.

In the 21st century, the global economy is the era of knowledge-driven economy, focusing on innovation. Every culture has been influenced by the trend of globalization which makes a lot of traditional industries possess the potentiality to recreate. Therefore, many countries are trying hard to combine the creative products with commercial mechanism in order to reflect the characteristics of one's own culture. By doing so, it can strengthen people¡¦s identity with their own culture and incresase the additional value of the industries. When facing the trend of globalization, Taiwan has lunched the plan of the local cultural hall, which is the most representative local culture assets producing the cultural products of the extremely rich intention. And with the diversified marketing methods, Taiwan desires to build and construct a new kind of economy attitude which promotes the prominent Taiwanese international culture image. The local cultural hall has combined the local characteristic industry and specialize marketing strategies, to promote the development of economy of the local cultural industry and extend the function of cultural continuity. This research hopes to plan the way by combining concept and Strategic Planning Model of Integrated Marketing Communication, and make suggestion of marketing and promotion on the strategy to take the place of and raise the Hengchun Folklore Hall while setting up. This research is to go on by way of case study, collecting domestic and international relevant documents and case background materials and designing the foundation as the questionnaire at first. Then the researcher investigated through Delphi Method to understand, analyse and offer the way of Integrated Marketing Communication on the suggestion of local cultural industry practical operation. This research applied Delphi Method to the research approach. The respondents of the questionnaire represent the educational circle related to local cultural industry and the practice circle. The practice circles amounts to 20 people including relevant staff member and folk persons who are engaged in Integrated Marketing Communication and actually responsible for the business in the local cultural industry, the academia amount to 4 is by inviting professor's correlated curriculum or the scholars of the relevant topic of research. Analyse and process via statistical method, the main research findings will be described as follows:

With the vigorous development of digital content, many countries have been enthusiastically planning on it in order to gain the munificent margin and immense output value from this new industry. In Taiwan, the Executive Yuan of the Republic of China has approved the plan of ¡§Challenge 2008 ¢wCouncil for Economic Planning and Development¡¨ on the date of May 31st, 2002. Digital Content is one of the main industries to be developed in the ¡§Two-Trillion, Two Star¡¨ project of the ¡§Challenge 2008¡¨ plan. The ¡§Digital Content Institute¡¨ is also in the plan to cultivate digital content professionals in the areas of information, multimedia, arts and etc. Digital Publishing and Archives (digital publishing, digital archives, digital databases) are the core industries of digital content. The digital publishing and archives industry in Taiwan is in the presence of development, from OEMs by projects in the past to the present multi-dimension developments like multi-media creation, national and international magazines and journals authorization, digital archives value-added and productions. Therefore; it will be a very important mile stone for the digital publishing and archives industry development in the next decay in Taiwan. This research adopted case study methodology, and the cases are the three most popular digital publishing and archives companies in Taiwan -- Lee and Lee Communications (digital archives), Airiti Inc.( digital databases), and Bright Ideas Design Co.( multimedia publishing). This research is to study the core elements of start-up businesses, and review their start-up histories, enterprise operations and strategies, enterprise focuses and the core values of enterprises by the references of national and international research documents and industry information analysis. The impacts and key elements of the start-ups by entrepreneurship and management styles are also observed in this study. The information collected and the interview content is compared with the documentation records, and the search result is concluded at the end. The conclusions of this study for the entrepreneurs in this industry are listed as follow: 1. The market scale is too small and narrow. Therefore, aggressively expanding international market is necessary. 2. Due to training difficulty for professional designers, employing professionals from overseas for short term could be considered. 3. Marketing is equivalent to profit. Marketing ability should be enhanced, and promote products to client sides. 4. To solve the problem of bad management efficiency, changing management styles and studying can both improve. 5. Valuing copyright. Creating brand is the path for operating businesses in long term.

Abstract Under the trends of the globalization and symbol consumption, the creative industries from kownledge economy become the opportunity of Taiwan development in the future. Take a broad view of the evolution of Taiwan creative industries in recent years, although the name ' cultural industry ' based on the community build is close for 'creative industries' from Britain, these are two different development concept. Because of some misunderstands, it reduce effect of the industry popularize to cause, this becomes the proposition cared about most in this research too. The purpose of research is probes into Taiwan regional ' cultural industry ' and difference of ' creative industries '¡Bprobes into the characteristic of creative industries, and get the strategy of the new product development in the creativity industries. This research choose the craft industry, and the method is case study research , with the analysis of secondary data and the interview. The conclusion part, There are eight items in analysis including ' the industries with high risk '¡B' possess the plural skill group ', ' create the goods which accord with the market ', ' with high regular costs and low costs with making again ', ' people create for means getting scarce ', ' manage risk by means of the enterprise ', ' diversifying profit ', 'technology is key '.and the new product in development is ¡uMr. Bliss¡v.

More and more industries have collaborated aggressively with other fields, and try to strengthen their relationship recently in cultural creative industries. However, people always focus their attention on the successful reason of executing alliance, but they ignore the successful reason of concluding alliance. The process of concluding alliance usually come fault because of the gap in their concept. For the reason, this thesis will research the factor of concluding alliance successfully. According to the process of concluding alliance, we have known the result of concluding alliance would have affected by motive, partner selection and the type of alliance. The alliance could conclude when the factor match up with each other. Base on this structure, the thesis try to explore which reason affecting the alliance conclusion. This thesis applied in-depth interview method to gather the firsthand information of the cultural creative industries. According to the research structure and firsthand information, it could generalize five successful factor of concluding alliance. Finally, it would have examined the development of cultural creative industries in Taiwan and found them lack for a channel to connect.

The idea of developing cultural and creative industries has been putting forward by the government in recent years. As the result of regarding virtual channel and fashion flea market as a place to test market and well conditions to start an enterprise, there are more and more designers build their own manufacture's brand in the cultural and creative field. However, there are just a few brands can stand out from the crowd. This study was carried by case study and regarded 5 small-and-medium-sized enterprises in cultural and creative industries branding successfully as its sample. Use different dimensions to probe into the stage from case company¡¦s brand building, brand positioning to brand¡¦s marketing strategies drafting. Through the categorization and contextualization analysis establish a theoretical framework. According to this study, the power of self-actualization and dissatisfaction of industry conditions push designers to build a brand as a medium of living, creating and self-expression. To the small-and-medium-sized brands that own mostly 1 or 2 designers, the look of a brand is the style the designers have. Brand¡¦s designers use their prior knowledge and experiences to form the brand¡¦s spirit with their frame of mind. The process of brand position is the pattern or works added company¡¦s competitive advantages, launched differential products and consumed by customers. On the other hand, brand owners hook up with consumers by exhibition, blog or each channel to pass product concept and brand spirit to. Consumers will combine and assimilate the perception of the brand while they buying and the meaning of the brand they realize while interacting with brand owners, then feedback to the brand owners. Such a feedback mechanism can help brand owners adjust the way they do to meet their ideal brand position with consumers¡¦ perception. Furthermore, case companies set a niche market position into market. In the virtuous circle, brand community management lead companies and brand close to their customers and build an inseparable relationship.

Im vorliegenden Paper werden erstmals die endgültigen Ergebnisse der Wiener Arbeitsstättenzählung 2001 herangezogen um die Beschäftigtenzahlen in den Wiener Creative Industries (CI), gegliedert nach der "Wiener Definition" zu erstellen. Gegenüber der bisher vorliegenden, auf einer vorläufigen Auswertung basierenden Auszählung erhöht sich die Gesamtzahl der in den Wiener CI Beschäftigten um 13 Prozent auf 135.631. Dieses neue Ergebnis dient als Ausgangsbasis für den Vergleich mit den CI-Beschäftigtenzahlen im Jahr 1910 für das Beschäftigungsdaten aus der damaligen Volkszählung vorliegen. Bei dem Vergleich treten methodische und inhaltliche Probleme auf, so dass die Bereiche Bekleidungserzeugung und -handel sowie Software/Multimedia/Spiele/Internet ausgespart werden. In den so definierten CI ist die Beschäftigtenzahl von 79.601 (1910) auf 93.155 Personen (2001) gestiegen, während die Gesamtzahl der Erwerbstätigen in Wien (jeweiliger Gebietsstand) von rd. einer Million auf 820.000 Personen und die Einwohnerzahl von rd. zwei Millionen auf 1,6 Millionen zurückgegangen ist. Die Beschäftigtenzahl im Kernbereich "Content Origination" ist im Verlauf des 20. Jahrhunderts nur geringfügig gewachsen, von rd. 37.700 (1910) auf 41.100 (2001). Der Bereich "Manufacturing and Reproduction" wies mit einem Rückgang um 29,8 Prozent (von rd. 31.100 auf 21.900 Beschäftigte) eine wesentlich schwächere Schrumpfung als der gesamte Sekundärsektor auf. Zugleich konnte der Bereich "Exchange" mit einem Anstieg der Beschäftigtenzahl um 180 Prozent (von rd. 10.800 auf 30.200) erheblich stärker zulegen als der Handel generell. Diese Daten machen deutlich, dass von den CI in der Jahrhundertentwicklung stark positive Effekte auf die vor- und nachgelagerten Bereiche ausgingen, während der Kernbereich Content Origination im Hinblick auf die Beschäftigtenzahlen weitgehend stagnierte.(Autorenref.) / Series: Creative Industries in Vienna: Development, Dynamics and Potentials

The decentralization of cultural production in China coincided with the introduction of economic and political reforms in 1979. The subsequent shift from a system of state propaganda production towards a market-oriented dealer-critic system of cultural production required a wider range of expertise beyond deep knowledge of the Western modern art canon or domain expertise. This dissertation investigates how the field of contemporary Chinese art (CCA) is constituted and transformed through a division of labor that reflects varieties of expertise using empirical data from 89 in-depth interviews with leading cultural professionals working in the CCA field, historical archival records, and participant observation. The study revises the conventional conception that domain expertise consistently shapes cultural fields. The main finding is that the kinds of expertise used are associated with how the CCA field has developed over the past three decades. Cultural professionals mobilize non-cultural expertise as well as cultural capital to enlist international support for CCA, establish aesthetic value, and extend the boundaries of cultural organizations that filter and deliver CCA to a broad audience. These results reinforce the agency perspective in institutional studies. Individual actors drive change in the CCA field while being embedded within it. Overall, the transformation of the field of contemporary Chinese art encompasses pragmatic adaptations to environmental shifts in resource distribution, the availability of new technologies of cultural production, and wider political and economic transformations. / Sociology

In the knowledge economy, the 'creative industries' are recognised as a new paradigm. They are industries which use creativity as an intangible asset to generate wealth. The creative industries are described as 'evolving' and their outcomes frequently categorised as 'intangibles'. The thesis outlines what I term a creative industries approach to the engagement of visual artists with industry. The artist-in-industry program, a component of New Possibilities for Paper, was established with an explicit brief to generate creative products and contained an implicit agenda to breed intellectual capital. It was conceived as a means of crossfertilising hitherto siloed sectors -- an arts environment with entrenched attitudes towards the subsidy, proprietorship and authority of creativity and the traditionally conservative paper industry. Establishing creative industries characteristics and indicators to describe and measure creative industries operation in this program required careful consideration, with the characteristics and indicators selected able to recognise trends or changes. The analysis of the seven partnerships confirmed that the artistin-industry program is a creative industries approach upon which future programs between visual artists and the paper industry could be constructed. The research found that the creative industries processes in most need of being addressed, if visual artists are to maximise their benefits, included an understanding and utilisation of intellectual property, knowledge of commercialisation processes and a positive attitude towards commercialisation. For paper companies that invest in R&D, there is recognition that potential tangible and intangible benefits can result from engaging in such partnerships. Additionally, a partnership in which the artist's role (or service) is focused on the industry's customers and contributes to employee knowledge was seen as being of greatest value to the paper industry.