The purpose of this thesis is to discuss the behavior of news jobholders managing the blog. There have been lots of researches for the motivation of writing blogs. Based upon past researches, this thesis adds the partial traditional dissemination theory idea to discuss the relation between criticalness of blog presentation and diversified blog topics from the gatekeeper pressure, challenging the point of view of the organization, communication, requirement from the company, and self-presents. The research is conducted by Questionnaire Survey and it is found that the communication, criticalness, and the subject multiplication in the blogs are significantly correlated. In the other hand, the requirement from the company and self-present are only related to diversified blog topics. As a result, the motivation and habit of news jobholders using blogs alter unceasingly. The future study can focus more on addressing this difference of evolving to realize how news jobholders in the traditional media work use new technical blogs.

Submitted by Lucia Salmonson Guimarães Barros (lucia.barros@fgv.br) on 2017-02-16T11:43:29Z No. of bitstreams: 1 Crowdfunding_biblioteca_vf.pdf: 1891312 bytes, checksum: 6d94a5e4f152497a8a5a503ccfc37e36 (MD5) / Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2017-02-23T17:49:40Z (GMT) No. of bitstreams: 1 Crowdfunding_biblioteca_vf.pdf: 1891312 bytes, checksum: 6d94a5e4f152497a8a5a503ccfc37e36 (MD5) / Made available in DSpace on 2017-02-24T12:55:19Z (GMT). No. of bitstreams: 1 Crowdfunding_biblioteca_vf.pdf: 1891312 bytes, checksum: 6d94a5e4f152497a8a5a503ccfc37e36 (MD5) Previous issue date: 2017-01-30 / Although there has been growing interest in how solicitors and funders behave in crowdfunding platforms, it is an open question whether and if so how information about the time left to complete the campaign and past funding impact funder’s decision in all-or-nothing non-investment crowdfunding platforms. Relying on a new outcome measure: the funding rate (i.e., the ratio of the number of supports to number of web page visits on a given week), and a unique dataset of about three and a half million web page visits and 79.6 thousand supports for 931 different projects, this research investigates the impact of past funding and time on a project’s funding rate in the largest 'all or nothing' non-investment Brazilian crowdfunding platform. We found that people seem concerned about the usefulness of their funds: they are willing to help solicitors, but mainly when they believe the project is good (i.e., it has a minimum chance of reaching the target) and when 'their help really helps' (i.e., before the target is reached).