This paper examines the development of income in the tourist generating coun-tries, the relative prices controlled for the exchange rate, and the distance in kilo-meters between the capital in the origin countries and Athens as determinants of international tourism demand for Greece. By the deployment of an OLS log-linear regression model coupled with annual cross-section data for the period between 1998 and 2007, the desired effects could be captured. The results from this study indicates that after 2004, both the importance of income in the tourist generating countries and distance between the countries of origin and Athens have expe-rienced a quantum drop in importance as determinants of international tourism demand for Greece. Furthermore, the elasticities of these factors remained at the new level throughout the remaining period studied. This suggests that the respec-tive elasticities have reached a new plateau after 2004 where the impact on inter-national tourism demand is less sensitive to changes in these specific factors. Final-ly, the investments made in infrastructure supporting the Olympic Games have the possibility to benefit the T&T sector in Greece for an extended period of time going forward.