The topic of this diploma thesis is Customers relationship management in the wholesale. The main aim of this theses is to analyze approaches and trends in management, including evaluation outcomes of competitiva offers from perspective of customers. The second aim is to design arrangements and management approaches to improve the future.

The thesis analyses the ability of competiton of a company in the service branch, in the sector of the installation electronic safeguard alarm. One of partial aims of thesis was an analyse of the historical development till the present, and an analyse of the inner and outer environment and preferences for selection theirs future suppliers. For this have been used methods of SWOT analysis and a questionnaire. The main aim was disclose and take advantage of opportunities, eliminate weak intents and limit distress.. One of the results of the thesis is choice of an acceptable agency for seeking new employees, implementation of a system for customers relationship management and institution of first step for management quality.