<p>China’s economy is experiencing the most tremendous growth in the world. Many MNCs come to China mainly expecting cost-reduction and new market.  But these MNCs face a shortage of talents in China. Thus, the MNCs search the ways to develop the talents by themselves and retain qualified talents. But not all Western retention and development tools can be applied to Chinese employees.</p><p>Thus the main question company has to answer in China is “How to retain and develop Chinese talents?” So in our study we intend to answer on this question and realize which tools MNC can use for retention and development of Chinese employees, and in what way it should adjust them with the cultural characteristics of Chinese employees.</p><p>In order to achieve it, we conducted our research using different methodologies (literatures, case studies, interviews) to find the answer about effective retention and development of Chinese employees.</p>

China’s economy is experiencing the most tremendous growth in the world. Many MNCs come to China mainly expecting cost-reduction and new market.  But these MNCs face a shortage of talents in China. Thus, the MNCs search the ways to develop the talents by themselves and retain qualified talents. But not all Western retention and development tools can be applied to Chinese employees. Thus the main question company has to answer in China is “How to retain and develop Chinese talents?” So in our study we intend to answer on this question and realize which tools MNC can use for retention and development of Chinese employees, and in what way it should adjust them with the cultural characteristics of Chinese employees. In order to achieve it, we conducted our research using different methodologies (literatures, case studies, interviews) to find the answer about effective retention and development of Chinese employees.